Frequent Travel Programs - US - June 2017
- June 2017
- Travel Services
- 0 pages
The travel market continues to benefit from a strong US economy and continued interest in travel. Many adults are enrolled in a frequent travel program, with frequent flyer and hotel loyalty/rewards programs boasting the highest memberships. As travel loyalty programs innovate to provide a wider variety of ways to accrue and redeem points and miles, members are still most interested in rewards that help reduce travel costs.
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Table of Content
What you need to know
Figure 1: Total enrollment and share of enrollment in travel loyalty programs, by industry, October 2015-November 2016
Despite interest in experiences, members want cash-back bonuses and gift cards
Figure 2: Interest in reward redemption options, March 2017
Young, avid travelers are least likely to be loyalty program members
Figure 3: Enrollment in travel loyalty programs, by age, October 2015-November 2016
Relatively few members feel their loyalty pays off
Figure 4: Engagement with loyalty programs – Select items, by type of past year travel, March 2017
Membership doesn’t mean “loyalty”
Figure 5: Single company membership, by industry, October 2015-November 2016; attitudes and engagement toward travel programs, March 2017
Under 45s may be willing to pay for better programs and perks
Figure 6: Reasons for joining a loyalty program – Select items, by age, March 2017
Data can help personalize rewards for members
Free or discounted hotel stays or airfare can help lure back lapsed members
Figure 7: Desired rewards, by hotels and airlines, March 2017
What it means
THE MARKET – WHAT YOU NEED TO KNOW
One in three adults aged 18+ belongs to a travel loyalty program
Memberships in all travel loyalty program segments grew from 2015-16
Travel credit cards and OTAs attempt to win over traveler loyalty
Travel spending growth points to importance of program engagement
FREQUENT TRAVEL PROGRAM ENROLLMENT
Three in 10 adults are enrolled in a travel loyalty program
Figure 8: Total enrollment and share of enrollment in travel loyalty programs, by industry, October 2015-November 2016
Adults aged 18-24 least likely to be enrolled in a travel loyalty program
Figure 9: Enrollment in travel loyalty programs, by age, October 2015-November 2016
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