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Food Packaging Trends - US - June 2017

Published By :

Mintel

Published Date : Jul 2017

Category :

Packaged Food

No. of Pages : N/A

An increasing percentage of product launches are based primarily on new packaging as packaging continues to become more important in the food marketing mix. Not only does packaging play a central role in communicating key benefits and features, it can also help to shape a consumer’s experience with the product, and play a role in the prevention of food waste.

Table of Content

OVERVIEW
What you need to know
Definition

EXECUTIVE SUMMARY
The issues
Protecting taste and freshness a top priority for food packaging
Figure 1: Priorities for food shopping, March 2017
Expiration dates highest on long list of priorities
Figure 2: Label communication priorities, March 2017
Glass jars and metal cans seen as old-fashioned
Flexible pouches seen as modern, exciting, and fun
The opportunities
Younger shoppers more likely to value portability, sustainability
Figure 3: Priorities for food shopping, by age, March 2017
Younger shoppers express interest in advanced storage features
Figure 4: Food packaging features, by age, March 2017
Younger adults look for health and recycling information
Figure 5: Packaging-related behaviors, March 2017
What it means

THE MARKET – WHAT YOU NEED TO KNOW
Food companies look to updated packaging to spur sales and share
Plastic remains dominant food packaging material
Flexible packaging increasingly dominant type

MARKET PERSPECTIVE
Food companies look to updated packaging to spur sales and share
Pending changes to nutrition labels could spur more revised packaging
Figure 6: Food product introductions, by launch type, 2011-2017*
Snacks continue to lead new product launches
Figure 7: Food product introductions, by category, 2011-17*
Plastic remains dominant food packaging material
Figure 8: Food product introductions, by packaging material, 2011-2017*
Flexible packaging increasingly dominant type
Figure 9: Food product introductions, by packaging type, 2011-2017*

KEY PLAYERS – WHAT YOU NEED TO KNOW
Specific low/no claims gain space on pack at the expense of all natural
Fresh meets convenient: salads in single-serve packaging
Canned foods look to improve image

WHAT’S WORKING?
Specific low/no claims gain space on pack at the expense of all natural
Figure 10: Food packaging claims, 2011-2017*
Fresh meets convenient: salads in single-serve packaging

WHAT’S STRUGGLING?
Canned foods look to improve image

WHAT’S NEXT?
Getting more specific with allergy information
Need for transparency and trust spurs creativity in packaging communications
Portioning and resealable packaging plays to snacking trend

THE CONSUMER – WHAT YOU NEED TO KNOW
Protecting taste and freshness a top priority for food packaging
Expiration dates highest on long list of priorities
Resealability and protection are top priorities
Still an opportunity to motive, educate on recycling
Glass jars and metal cans seen as old-fashioned
Flexible pouches seen as modern, exciting, and fun
Opportunity for packaging and marketing to focus on food waste

PRIORITIES FOR FOOD SHOPPING
Protecting taste and freshness a top priority for food packaging
Figure 11: Priorities for food shopping, March 2017
Younger shoppers more likely to value portability, sustainability
Figure 12: Priorities for food shopping, by age, March 2017
In their words: freshness counts

LABEL COMMUNICATION PRIORITIES
Expiration dates highest on long list of priorities
Figure 13: Label communication priorities, March 2017

FOOD PACKAGING FEATURES
Resealability and protection are top priorities
Figure 14: Food packaging features, March 2017
Younger shoppers express interest in advanced storage features
Figure 15: Food packaging features, by age, March 2017
In their words: admirable packaging

PACKAGING-RELATED BEHAVIORS
Still an opportunity to motive, educate on recycling
Opportunity to encourage reuse of packaging among young consumers
Fewer than half read labels on new products
In their words: assessing new products
Figure 16: Packaging-related behaviors, by age, March 2017

CORRESPONDENCE ANALYSIS – PACKAGING ASSOCIATIONS BY TYPE
Glass jars and metal cans seen as old-fashioned
Flexible pouches seen as modern, exciting, and fun
Methodology
Figure 17: Correspondence Analysis – Packaging associations by type, March 2017
Figure 18: Packaging associations by type, March 2017

ATTITUDES TOWARD PACKAGING
Opportunity for packaging and marketing to focus on food waste
Figure 19: Packaging-related behaviors, March 2017
Younger adults look for health and recycling information
Figure 20: Packaging-related behaviors, March 2017

APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Consumer qualitative research
Abbreviations and terms
Abbreviations
Terms

List of Table

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