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Food and Drink Retailing - UK - March 2014

Published By :

Mintel

Published Date : Mar 2014

Category :

Non-Alcoholic Drinks

No. of Pages : 263 Pages

Food retailing remains highly competitive, but all the evidence indicates that competition is moving away from price. With almost perfect information in the market and most of the majors doing some form of price matching, we think that the competitive agenda will move to all the other key factors that make someone choose a particular retailer. 

Top of the list is the quality and range of own brands, but following that are store standards, product innovation, availability service standards. Food retailing has always been about value for money and that covers all the factors we have mentioned.
Table of Content

Introduction

Figure 1: Mintel in-home food classifications, 2013
Figure 2: Mintel soft drinks classifications, 2013
Figure 3: Mintel alcoholic drinks classifications, 2013
Abbreviations

Executive Summary

The market
Improving market background
Figure 4: Sales of in-home food, 2008-18
Figure 5: Alcoholic drinks sales and forecast, 2008-18
Spending on food, drink and tobacco
Figure 6: Food, drink and tobacco: Sales by product, 2013 (est)
Companies and brands
The major channels of distribution for food, drink and tobacco
Figure 7: Sales of food, drink and tobacco, by type of retailer, 2013 (est)
The consumer
Where they shop
Figure 8: Retailer most used for buying groceries in-store and online, December 2013
Figure 9: Online grocery shoppers, December 2013
Customer satisfaction
Figure 10: Leading supermarkets: Overall satisfaction rating, December 2013
Attitudes towards buying food
Figure 11: Consumer attitudes towards buying groceries, December 2013
What we think

Issues and Insights

Hard discounters have been the fastest growing sector of food retailing
The facts
The implications
Price matching promotions
The facts
The implications
Online grocery is growing
The facts
The implications
Superstores are in decline
The facts
The implications

Trend Application

Trend: Prepare for the Worst
Trend: Extend My Brand
Mintel futures: Old Gold

Who’s Innovating?

Key points
Click-and-collect going underground
Packaging-free food shop
UK’s first bakery ATM
Aldi Lunchbox initiative
Dutch grocer abandons traditional aisle format
Figure 12: Recipe table concept, Bilder & de Clercq, Amsterdam, Netherlands
Scanning products whilst grocery shopping
Foodie.fm partners with The Southern Co-operative
Professional shoppers to do your grocery shopping
Next generation self-checkout kiosks
MyStore
Hybrid tills
Tesco digital wallet

Market Environment

Key points
Consumer confidence returns to positive territory
Figure 13: UK: Consumer confidence levels, February 2013-January 2014
Inflation falls sharply, especially in food
Figure 14: UK: Consumer Price Index: Annual % change, food and total CPI, Jan 2013-Jan 2014
Figure 15: UK: Consumer Price Index: Annual % change, alcohol, tobacco and total CPI, Jan 2013-Jan 2014
Figure 16: Consumer Price Index: Annual % change, food and beverage categories, January 2013 – January 2014
Incomes remain squeezed though the price/wage gap has narrowed
Figure 17: Retail Price Index and average weekly earnings: Annual % change, June 2010-Dec 2013

Channels of Distribution for Food, Drink and Tobacco

Key points
Main retail sectors
Figure 18: Sales of food, drink and tobacco, by type of retailer, 2013 (est)
Major supermarkets
Convenience stores
Hard discounters
Specialist retailers
Figure 19: Food specialists sales, inc VAT, 2012
Markets and farmers’ markets
Non-food retailers
Figure 20: Leading non-food discounters’ sales, 2008/09-2012/13
Online
The online market
Figure 21: Online sales of food and drink as % all food and drink spending, 2007-2018
Figure 22: Online food, drink and tobacco: Sales by product, 2013 (est)
Figure 23: Online: Share of food, drink and tobacco spending, by category, 2013 (est)

Consumer Spending on Food, Drink and Tobacco Overview

Key points
Food and drink spending in context
Figure 24: Spending on in-home food, drink and tobacco, 2008-13
Figure 25: Spending, by broad product category, 2013 (est)
Forecast
Figure 26: Sales of in-home food, 2008-18
Figure 27: Alcoholic drinks sales and forecast, 2008-18
Figure 28: Spending on in-home food, drink and tobacco, 2013-18
Food and drink in the context of all spending
Figure 29: All spending on food as % all consumer spending, 2008-13

Consumer Spending on Meat, Fish and Seafood

Key points
Figure 30: Channels of distribution for meat, fish and seafood, 2013 (est)
Figure 31: Spending on meat and fish, by type of retailer, incl VAT, 2008-13
Figure 32: Spending on meat and fish, by type of retailer, incl VAT, 2013-18

Consumer Spending on Fruit and Vegetables

Key points
Figure 33: Fruit and vegetables: channels of distribution, 2013 (est)
Figure 34: Spending on fruit and vegetables, by type of retailer, incl VAT, 2008-13
Figure 35: Spending on fruit and vegetables, by type of retailer, incl VAT, 2013-18

Consumer Spending on Confectionery

Key points
Figure 36: Confectionery: Channels of distribution, 2013 (est)
Figure 37: Spending on confectionery, by type of retailer, incl VAT, 2008-13
Figure 38: Spending on confectionery, by type of retailer, incl VAT, 2013-18

Consumer Spending on Snacks

Key points
Figure 39: Snacks: Channels of distribution, 2013 (est)
Figure 40: Spending on snacks, by type of retailer, incl VAT, 2008-13
Figure 41: Spending on snacks, by type of retailer, incl VAT, 2013-18

Consumer Spending on Dairy Products

Key points
Figure 42: Dairy products: Channels of distribution, 2013 (est)
Figure 43: Spending on dairy products, by type of retailer, incl VAT, 2008-13
Figure 44: Spending on dairy products, by type of retailer, incl VAT, 2013-18

Consumer Spending on Desserts

Key points
Figure 45: Desserts: Channels of distribution, 2013 (est)
Figure 46: Spending on desserts, by type of retailer, incl VAT, 2008-13
Figure 47: Spending on desserts, by type of retailer, incl VAT, 2013-18

Consumer Spending on Store Cupboard Basics

Key points
Figure 48: Store cupboard basics, channels of distribution, 2013 (est)
Figure 49: Spending on store cupboard basics, by type of retailer, incl VAT, 2008-13
Figure 50: Spending on store cupboard basics by type of retailer, incl VAT, 2013-18

Consumer Spending on Baby Food

Key points
Figure 51: Baby foods: Channels of distribution, 2013 (est)
Figure 52: Spending on baby foods, by type of retailer, incl VAT, 2008-13
Figure 53: Spending on baby foods, by type of retailer, incl VAT, 2013-18

Consumer Spending on Bread and Morning Goods

Key points
Figure 54: Bread and morning goods: Channels of distribution, 2013 (est)
Figure 55: Spending on bread and morning goods, by type of retailer, incl VAT, 2008-13
Figure 56: Spending on bread and morning goods, by type of retailer, incl VAT, 2013-18

Consumer Spending on Ready Meals

Key points
Figure 57: Ready meals: Channels of distribution, 2013 (est)
Figure 58: Spending on ready meals, by type of retailer, incl VAT, 2008-13
Figure 59: Spending on ready meals, by type of retailer, incl VAT, 2013-18

Consumer Spending on Soft drinks

Key points
Figure 60: Soft drinks: Channels of distribution, 2013 (est)
Figure 61: Spending on soft drinks, by type of retailer, incl VAT, 2008-13
Figure 62: Spending on soft drinks, by type of retailer, incl VAT, 2013-18

Consumer Spending on Tobacco

Key points
Figure 63: Tobacco: Channels of distribution, 2013 (est)
Figure 64: Spending on tobacco, by type of retailer, incl VAT, 2008-13
Figure 65: Spending on tobacco, by type of retailer, incl VAT, 2013-18

Consumer Spending on Beer and Cider

Key points
Figure 66: Beer, cider: Channels of distribution, 2013 (est)
Figure 67: Spending on beer & cider, by type of retailer, incl VAT, 2008-13
Figure 68: Spending on beer & cider, by type of retailer, incl VAT, 2013-18

Consumer Spending on Wine and Spirits

Key points
Figure 69: Wines and spirits: Channels of distribution, 2013 (est)
Figure 70: Spending on wines and spirits, by type of retailer, incl VAT, 2008-13
Figure 71: Spending on wines and spirits, by type of retailer, incl VAT, 2013-18

The Consumer – Where People Shop

Key points
Figure 72: Retailer most used for buying groceries in-store, December 2013
Figure 73: Profile of on- and offline main shoppers, December 2013
What makes people choose a supermarket?
Online shoppers
Figure 74: Online grocery shoppers, December 2013
Customer reactions

The Consumer – Where They do Top-up Shopping

Key points
Figure 75: Top-up food shopping habits in-store, December 2013
Use of C-stores
Farmers’ markets

The Consumer – Satisfaction with Retailers Used

Key points
Figure 76: Consumer satisfaction with key operating metrics, December 2013
Figure 77: Consumer satisfaction with key operating metrics, December 2013
Figure 78: Satisfaction ratings by where people do their main shop, December 2013
Overall satisfaction rating
Figure 79: Leading supermarkets: Overall satisfaction rating, December 2013
Tesco
Figure 80: Tesco: Satisfaction ratings relative to supermarkets average, December 2013
Asda
Figure 81: Asda: Satisfaction ratings relative to supermarkets average, December 2013
Sainsbury’s
Figure 82: Sainsbury’s: Satisfaction ratings relative to supermarkets average, December 2013
Morrisons
Figure 83: Morrisons: Satisfaction ratings relative to supermarkets average, December 2013
Aldi
Figure 84: Aldi: Satisfaction ratings relative to supermarkets average, December 2013
Lidl
Figure 85: Lidl: Satisfaction ratings relative to supermarkets average, December 2013

The Consumer – Attitudes towards Buying Food and Drink

Key points
Figure 86: Attitudes towards buying food, December 2013
Figure 87: Profile of respondents of each attitude, December 2013
Loyalty cards
Food tracker
Figure 88: “I have cut down on the number of premium products I buy”, 2012-13

Brand Advertising, Perceptions and Social Media

Key points
Advertising spend up in 2013
Figure 89: Total media adspend in the UK supermarket sector, 2009-13
Tesco leads the pack
Figure 90: Main media adspend by leading supermarket/convenience store operators, 2009-13
Figure 91: Share of main media adspend in the UK supermarket sector, 2013
Brand perceptions
Key brand metrics
Figure 92: Key brand metrics, January 2014
Brand map
Figure 93: Attitudes towards and usage of brands in the food and drink retailing sector, January 2014
Correspondence analysis
Brand attitudes
Figure 94: Attitudes, by food and drink retailing brand, January 2014
Brand personality
Figure 95: Food and drink retailing brand personality – macro image, January 2014
Figure 96: Food and drink retailing brand personality – micro image, January 2014
Brand usage
Figure 97: Food and drink retailing brand usage, January 2014
Brand experience
Figure 98: Food and drink retailing brand experience, January 2014
Social media and online buzz
Social media metrics
Figure 99: Social media metrics of selected food and drink retailing brands, March 2014
Online mentions
Figure 100: Online mentions of selected food and drink retailing brands, by week, March 2013-February 2014
Topics of discussion
Price remains important factor around supermarket discussions
Figure 101: Topics of discussion around selected food and drink retailing brands, March 2013 – February 2014
Figure 102: Topic cloud around self-service checkouts, March 2013 – February 2014
Figure 103: Mentions around advertising, by brand, March 2013 – February 2014
Figure 104: Mentions around advertising across all brands, by week, March 2013 – February 2014
Figure 105: Mentions of selected supermarket brands around advertising, excluding the month of November, March 2013-February 2014
Figure 106: Mentions of brands around online shopping, by brand, March 2013 – February 2014
Analysis by brand
Tesco
Asda
Sainsbury’s
Figure 107: Topic cloud around mentions of Sainsbury’s, March 2013 – February 2014
Marks & Spencer
Figure 108: Topic cloud around mentions of Marks & Spencer, March 2013 – February 2014
Waitrose
Figure 109: Mentions of @Waitrose against @WaitroseWine, March 2013 – February 2014
Aldi
Figure 110: Topic cloud around mentions of Aldi, March 2013 – February 2014
Morrisons
Figure 111: Mentions of Morrisons Online against Morrisons and Ocado tie-up, 1st March 2013 – 16th March 2014
The Co-operative
Figure 112: Topic cloud around mentions of The Co-operative, March 2013 – February 2014
Figure 113: Topic cloud around mentions of The Co-operative Food, March 2013 – February 2014
Lidl

Space Allocation Summary

Key points
Figure 114: Space allocation of foods and non-foods, October 2013
Detailed space allocation estimates
Figure 115: Leading grocers: Detailed space allocation estimates, October 2013
Figure 116: Leading grocers: detailed space allocation estimates, October 2013 (continued)

Asda Group Ltd

What we think
Company background
Company performance
Figure 117: Asda Group Ltd: Group financial performance, 2009-13
Figure 118: Asda Group Ltd: Outlet data, 2009-12
Retail offering

J Sainsbury

What we think
Company background
Company performance
Figure 119: J Sainsbury: Group financial performance, 2009/10-2013/14
Figure 120: J Sainsbury: Outlet data, 2009/10-2012/13
Retail offering

Marks & Spencer Food

What we think
Company background
Company performance
Figure 121: Marks & Spencer, UK like-for-like growth, 2012/13, 2013/14
Figure 122: Marks & Spencer: Group financial performance, 2009/10-2013/14
Figure 123: Marks & Spencer: Outlet data, 2009/10-2013/14
Retail offering

Ocado Ltd

What we think
Company background
Company performance
Figure 124: Ocado Ltd: Group financial performance, 2008/9-2012/13
Figure 125: Ocado Ltd: Key customer metrics, 2008/09 – 2012/13
Retail offering

Tesco

What we think
Company background (UK)
Company performance
Figure 126: Tesco UK: Sales growth, 2013/14
Figure 127: Tesco Plc: Group financial performance, 2008/09 – 2013/14
Figure 128: Tesco UK: Estimated online grocery revenues, 2011-13
Figure 129: Tesco UK: Outlet data, 2009/10-2013/14
Retail offering

The Co-operative Food

Company background
Company performance
Figure 131: The Co-operative Food: Group financial performance, 2008/9-2013/14
Figure 132: The Co-operative Food: Outlet data, 2008/9-2013/14
Retail offering

Waitrose Ltd

What we think
Company background
Company performance
Figure 133: Waitrose Ltd: Group financial performance, 2009/10-2013/14
Figure 134: Waitrose Ltd: Outlet data, 2009/10-2013/14
Retail offering

Wm Morrison Group

What we think
Company background
Company performance
Figure 135: Wm Morrison Group: Group financial performance, 2009/10-2013/14
Figure 136: Morrisons: Outlet data, 2009/10-2013/4
Retail offering

Other Food and Drink Retailers

Major specialised retailers
Figure 137: Major specialist or regional food retailers’ financial performance and outlet numbers, 2011 and 2012
Major convenience retailers
Figure 138: Major convenience-store retailers’ financial performance and outlet numbers, 2011 and 2012
What we think
Spar
Musgrave
Costcutter
Premier
Greggs
Holland & Barrett
Majestic Wine
Whole Foods Market

Appendix – Brand Research

Figure 139: Brand usage, January 2014
Figure 140: Brand commitment, January 2014
Figure 141: Brand diversity, January 2014
Figure 142: Brand satisfaction, January 2014
Figure 143: Brand recommendation, January 2014
Figure 144: Brand attitude, January 2014
Figure 145: Brand image – macro image, January 2014
Figure 146: Brand image – micro image, January 2014
Social media and online buzz
Figure 147: Online mentions of selected supermarket brands, by day, March 2013 – February 2014
Figure 148: Selected topics of discussion around supermarket brands, March 2013 – February 2014

Appendix – The Consumer – Where People Shop

Figure 149: Most popular retailer most used for buying groceries in-store, by demographics, December 2013
Figure 150: Next most popular retailer most used for buying groceries in-store, by demographics, December 2013
Figure 151: Food shopping habits online, by demographics, December 2013
Figure 152: Most popular retailer most used for buying groceries online, by demographics, December 2013
Figure 153: Next most popular retailer most used for buying groceries online, by demographics, December 2013
Figure 154: Most popular online food shopping habits, by demographics, December 2013
Figure 155: Next most popular online food shopping habits, by demographics, December 2013

Appendix - The Consumer – Where People do Top-up Shopping

Figure 156: Most popular top up food shopping habits in-store, by demographics, December 2013
Figure 157: Next most popular top up food shopping habits in-store, by demographics, December 2013
Figure 158: Other top up food shopping habits in-store, by demographics, December 2013

Appendix – The Consumer – Satisfaction with Retailers Used

Figure 159: Consumer satisfaction with key operating metrics, December 2013
Figure 160: Consumer satisfaction with key operating metrics, by retailer most used for buying groceries in-store, December 2013
Figure 161: Consumer satisfaction with key operating metrics – Product quality for fresh foods including ready meals, by demographics, December 2013
Figure 162: Consumer satisfaction with key operating metrics – Product quality of non-fresh packaged goods, by demographics, December 2013
Figure 163: Consumer satisfaction with key operating metrics – Range of fresh foods, by demographics, December 2013
Figure 164: Consumer satisfaction with key operating metrics – Customer service, by demographics, December 2013
Figure 165: Consumer satisfaction with key operating metrics – Store standards, by demographics, December 2013
Figure 166: Consumer satisfaction with key operating metrics – Ease of navigation within the store, by demographics, December 2013
Figure 167: Consumer satisfaction with key operating metrics – Waiting time at checkout, by demographics, December 2013
Figure 168: Consumer satisfaction with key operating metrics – New products availability, by demographics, December 2013
Figure 169: Consumer satisfaction with key operating metrics – Availability of goods, by demographics, December 2013
Figure 170: Consumer satisfaction with key operating metrics – Prices, by demographics, December 2013
Figure 171: Consumer satisfaction with key operating metrics – Promotions in general, by demographics, December 2013
Figure 172: Consumer satisfaction with key operating metrics – Supports local community, by demographics, December 2013
Figure 173: Consumer satisfaction with key operating metrics – Overall satisfaction with the supermarket when shop in-store, by demographics, December 2013

Appendix – The Consumer – Attitudes Towards Buying Food and Drink

Figure 174: Most popular attitudes to buying food, by demographics, December 2013
Figure 175: Next most popular attitudes to buying food, by demographics, December 2013
Figure 176: Other attitudes to buying food, by demographics, December 2013
Figure 177: Attitudes to buying food, by online food shopping habits, December 2013
Figure 178: Attitudes to buying food, by retailer most used for buying groceries in-store, December 2013
Figure 179: Attitudes to buying food, by retailer most used for buying groceries online, December 2013

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