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Families - UK - July 2016

Published By :

Mintel

Published Date : Jul 2016

Category :

Lifestyle

No. of Pages : N/A

Over half of all parents believe that families today are not as close as they used to be, reflecting how the pressures of modern life are preventing them from enjoying important quality time with their children. This suggests that campaigns highlighting how products and services can bring families back together are likely to hold particular appeal, while activities that can provide family-bonding experiences are likely to see increasing demand.

Table of Content

Overview

What you need to know

Executive Summary

Household space becomes a premium
Figure 1: Attitudes towards the family home, May 2016
Taking families outdoors
Figure 2: Attitudes towards location of family home, May 2016
Mothers continue to take bulk of household responsibilities
Figure 3: Proportion of adults indicating they are mainly responsibility for listed household responsibilities on a typical weekday evening, by gender, May 2016
Over three quarters of families eat together
Figure 4: Family dining habits – eating together on a typical weekday evening, May 2016
Are families today drifting apart?
Figure 5: Attitudes towards family connections, May 2015
What we think

Issues and Insights

Encouraging families to spend more time outdoors
The facts
The implications
Helping families save space
The facts
The implications

The Market – What You Need to Know

Number of households on the rise
Baby boom slows
Home ownerships declines amongst the young
Childcare costs continue to rise
The ‘out’ vote threatens improving financial confidence

Market Drivers

Changing family profiles
Figure 6: Families in the UK with dependent children, by family type in 2005 and 2015
Number of children impacted by family type
Figure 7: Percentage analysis of families with dependent children in the UK, by family type and number of dependent children, 2015
Number of households on the rise
Figure 8: UK households, by size, 2011-21
Baby boom slows
Figure 9: Trends in the number of live births, England and Wales, 2009-14
Home ownership declines amongst the young
Figure 10: Percentage of each age group that are owner occupiers, 1981-2013/14
Childcare costs continue to rise
Figure 11: Working status of families, December 2015
Changes in paternity rights
Perceptions of financial situation continue to improve
Figure 12: Trends in how respondents would describe their financial situation, May 2016
War on sugar rages on
Figure 13: Daily added (free) sugar intake, by age, UK, rolling programme 2008-12

The Consumer – What You Need to Know

Renters struggle with space issues
Renting out garden spaces
Mothers take on the bulk of responsibility
Over three quarters of families eat together
Opportunity for teenage snacking market
Parents demand brands help them be healthier
Parents worry about time children spend using technology
Putting the experience into family shopping trips

The Family Home

A third of parents struggle to keep on top of household cleaning
Figure 14: Attitudes towards the family home, May 2016
Figure 15: Handy app, May 2016
Renters struggle with space issues
Figure 16: Selected attitudes towards the family home, by home ownership status, May 2016
Renting out garden spaces
Figure 17: Attitudes towards location of family home, May 2016
Figure 18: Go Ape in London’s Battersea Park, December 2015
Three quarters of parents prioritise living near their child’s school
Living near family most important for parents of young children
Figure 19: Agreement with the statement “It is important to live near other family members”, by ages of child(ren) living in family home, May 2016

Dividing Family Responsibilities

Family evenings prove busy for parents
Figure 20: Distribution of family responsibilities on a typical weekday evening, May 2016
Mothers take on the bulk of responsibility…
Figure 21: Proportion of adults indicating they are mainly responsibility for listed household responsibilities on a typical weekday evening, by gender, May 2016
… However dads prove key contributors to home life

Family Dining Habits

Over three quarters of families eat together
Figure 22: Family dining habits – eating together on a typical weekday evening, May 2016
Families gather round the dinner table
Figure 23: Family dining habits – eating time and location on a typical weekday evening, May 2016
Opportunity for teenage snacking market
Figure 24: Family dining habits – eating time for families eating together on a typical weekday evening, by age group(s) of child(ren) living in the family home, May 2016
Parents resort to sofa after children have eaten
Figure 25: Family dining habits – eating location and time for families eating together on a typical weekday evening, by age group(s) of child(ren) living in the family home, May 2016

Attitudes towards Family Lifestyles

Parents demand brands help them be healthier
Figure 26: Attitudes towards family health, May 2015
Parents worry about time children spend using technology
Figure 27: Agreement with selected attitudes towards children and technology usage, by age of children living in household, May 2016
Are families today drifting apart?
Figure 28: Attitudes towards family connections, May 2015
Figure 29: Center Parcs Urban Bears campaign, December 2015

Perceptions of Family Activities

Families bond over dinner
Figure 30: Perceptions of family activities, May 2016
Figure 31: Attitudes towards family activities, May 2016
Putting the experience into family shopping trips
Making television a healthy activity
Encouraging older children to play outdoors

Appendix – Data Sources, Abbreviations and Supporting Information

Abbreviations
Consumer research methodology
Correspondence chart methodology

Appendix – The Market

Figure 32: Trends in the age structure of the UK population, 2011-21

List of Table

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