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Families Dining Out - US - September 2015

Published By :

Mintel

Published Date : Sep 2015

Category :

Hotels & Restaurants

No. of Pages : N/A

While parents on average have higher incomes than the national average their costs of living are exponentially higher. As such, they are much more likely to report cooking at home to save money as well as using deals when they do go out to eat. Restaurants need to focus on providing value to families when they dine out.

Table of Content

Overview

What you need to know
Definition

Executive Summary

The issues
Price is a top consideration for families
Figure 1: Families Dining Out: Changes in behavior compared to last year, “preparing food at home to save money,” June 2015
Parents are concerned with healthful food/drinks
Figure 2: Families Dining Out: Restaurant statement agreement, June 2015
Not all parents are the same
Figure 3: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” June 2015
The opportunities
There is white space for healthful beverages for kids
Figure 4: Families Dining Out: Restaurant statement agreement, June 2015
Customization attracts both parents and kids
Figure 5: Families Dining Out: Restaurant statement agreement “My child(ren) enjoys customizing his/her own meals or beverages when dining out,” June 2015
Make it simple/natural
Figure 6: Families Dining Out: Restaurant statement agreement “Options for kids should have all-natural ingredients,” June 2015
What it means

The Market – What you need to know

Childhood obesity is a major concern for parents
Millennials are having kids, but fewer than previous generations
Despite increased consumer confidence, families are trying to save money

Market Factors

Childhood obesity continues to be a top concern
Figure 7: Percentage of US children aged 6-17 who are obese, 1976-2012
Parental Millennials
The economic picture for families is hazy
Figure 8: Consumer Confidence Index, January 2007-June 2015
Figure 9: Median income 2003 to 2013 comparison
Figure 10: Median household income, by type of household, 2013

Key Players – What You Need to Know

Restaurants are providing more healthful meals
Goodbye pop, hello milk
Giving kids agency-customization is key

What’s Working?

Healthful meals make healthy kids
Soda gets dropped by restaurants
Figure 11: Consumption of any CSD by teens aged 12-17, fall 2014
Figure 12: Consumption of any CSD by kids aged 6-11, fall 2014
Give kids power through customization

What’s Next?

More international items on kids menus
Natural and “free-from” ingredients
Menu items get specific

The Consumer – What You Need to Know

Dads dine out for utility, moms for a treat
Parents are heavy restaurant users but value deals
Hispanic parents desire healthful meals
Millennial parents worry about price, want variety

The Consumer – Parental Differences

Dads and moms dine out for very different reasons
Figure 13: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” June 2015

The Consumer – Dads

Dad behaviors
Figure 14: Families Dining Out: Restaurant statement agreement, June 2015
Figure 15: Families Dining Out: Restaurant statement agreement, June 2015
Marketing to Dads

The Consumer – Moms

Mom Behaviors
Figure 16: Median household income, by type of household, 2013
Figure 17: Families Dining Out: Agreement, “it is too expensive to eat out as a family,” june 2015

The Consumer – Single Parents

Single parents/Single moms behaviors
Figure 18: Families Dining Out: Segment visitation in the past month, June 2015
Figure 19: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” “we deserve to go out to eat,” June 2015

The Consumer – Parent versus Nonparent Restaurant Visitation

Parents dine out more than general population
Figure 20: Families Dining Out: Segment visitation in the past month, June 2015
Figure 21: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” June 2015

The Consumer – Millennial Parents

Millennial parents worry about price, health, and variety
Figure 22: Families Dining Out: Changes in behavior, “more” compared to last year, June 2015
Figure 23: Families Dining Out: Restaurant statement agreement, June 2015

The Consumer – Dads and Technology

Restaurant tablet interest peaks among Millennial Dads
Figure 24: Families Dining Out: Restaurant statement agreement “my family enjoy / would enjoy visiting a restaurant with tablets on the table,” June 2015

The Consumer – Income and dining out

The “U” curve of low-income and affluent families
Figure 25: Families Dining Out: Restaurant statement agreement “We try to go to restaurants that offer healthier items for everyone,” June 2015

The Consumer – Family Size

Large families want deals, menu options
Figure 26: Families Dining Out: Changes in behavior compared to last year, “take advantage of kids meal pricing deals,” June 2015

The Consumer – Hispanic Families

Hispanic families face health issues
Figure 27: Families Dining Out: Restaurant statement agreement, June 2015
The Consumer – Parent Preferences by Region

Interest in health high on the coasts, low in Midwest
Figure 28: Families Dining Out: Restaurant statement agreement “I wish restaurants would have low-sugar beverages options for kids, June 2015

The Consumer – Qualitative Analysis

Family, experiences make the perfect meals

Menu Insights Analysis

“Typical” kids items dominate the menu, BFY claims on the rise
Figure 29: Mintel Menu Insights, incidence of kids menus by segment, Q1 2012-15
Figure 30: Mintel Menu Insights top items on kids menus, Q1 2015

Key Driver Analysis

Methodology
Parents in Northeast and those visiting fine dining restaurants drive international foods
Figure 31: Key drivers of ordering more or the same amount of ethnically influenced foods, June 2015

Appendix: Data Sources and Abbreviations

Consumer survey data
Mintel Menu Insights
Abbreviations and terms
Abbreviations
Terms

Appendix: Market

Figure 32: Percentage of US children aged 6-17 who are obese, 1976-2012
Figure 33: Median income 2003 to 2013 comparison

Appendix: Key Driver Analysis

Figure 34: Key drivers of ordering more or the same amount of ethnically influenced foods

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