866-997-4948(US-Canada Toll Free)

Failure Case Study: Danone Dairy in India - The risk of offering premium products in a price-sensitive market

Published By :

N/A

Published Date : Mar 2018

Category :

Retail

No. of Pages : 19 Pages

Failure Case Study: Danone Dairy in India - The risk of offering premium products in a price-sensitive market

Summary

"Failure Case Study: Danone Dairy in India", examines the risk of offering premium products in a price-sensitive market.

In a highly competitive market, dominated by Amul and Mother Dairy, Danone was a late entrant.

Scope

- Danone's premium line failed to appeal to urban Indians, who are often value-driven despite their high spending power and experimental consumption habits.
- As the world's second largest producer of milk, India's dairy sector is dominated by local producers.
- New entrants will have to create products that not only win consumer appeal for their taste but also justify a premium positioning.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Introduction 5
2. What? 6
3. Why? 9
4. Take-out 11
5. Appendix 14

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *
  • I agree to receive other communications from Researchmoz, and allow Researchmoz to store and process my personal data.*