Facial care remains an integral part of beauty and grooming routines. However in a results-driven category, consumers are very demanding of their facial skincare products and brands tread a fine line between igniting interest and the ability to deliver on promises.
Some questions answered in this report include:
- How will an ageing population affect the facial skincare market?
- Which product attribute is most important to consumers?
- How can men be encouraged to use facial skincare products more frequently?
- How can consumer trust be reignited in product claims?
TABLE OF CONTENT
Products covered in this report
Definitions of mass market and prestige
Issues in the Market
Market Size and Forecast
Channels to Market
Companies and Products
Brand Communication and Promotion
The Consumer – Product Usage & Frequency Amongst Women
The Consumer – Product Usage & Frequency Amongst Men
The Consumer – Spend on Facial Skincare
The Consumer – Desired Product Attributes
The Consumer – Facial Skincare Routines
The Consumer – Shopping for Facial Skincare
Appendix – Market Drivers
Appendix – Brand Research
Appendix – Product Usage & Frequency Amongst Women
Appendix – Product Usage & Frequency Amongst Men
Appendix- Number of Products Used
Appendix – Spend on Facial Skincare
Appendix – Desired Product Attributes
Appendix – Facial Skincare Routines
Appendix – Shopping for Facial Skincare
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