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Facial Skincare - China - August 2016

Published By :

Mintel

Published Date : Aug 2016

Category :

Skincare

No. of Pages : N/A

China’s facial skincare market is dynamic and robust.  Chinese women are trying different ways to improve their skin beyond just using skincare products. There is strong faith in “inside-out beauty” while desire for more natural products remains. Digital technology is also facilitating users’ daily skincare routines as well as helping them to become more informed about how to improve their skin. Product innovation should tap into their everyday needs and provide 24/7 solutions.

Overview

What you need to know
Products covered in this Report
Skincare products included in the consumer survey
Skincare products included in market size

Executive Summary

The market
Figure 1: Best- and worst-case forecast of total facial skincare sales in China, 2011-21
Companies and brands
The consumer
Facial masks become the second most used product
Figure 2: Product usage
Use the problem-solving approach to attract male users
Figure 3: Usage motivation among male users
South Korean beauty takes over
Figure 4: Brand bought most often in the last six months
Brand origin matters
Figure 5: Comparison of brand purchase motivations
Six beauty enhancement themes
Figure 6: Female users' approach to improving skin during last 12 months
What we think

Issues and Insights

Different ways to attract male users
The facts
The implications
Brand origins matter to Chinese women
The facts
The implications
Six beauty enhancement themes
The facts
The implications

The Market – What You Need to Know

Growth will continue
Local power strive

Market Size and Forecast

Steady growth
Figure 7: China facial skincare market, value sales, 2011-15
Market forecast
Figure 8: Best- and worst-case forecast of total facial skincare sales in China, 2011-21

Market Drivers

Legislation change
The issue of cosmetics production license can potentially slow down business activities
The end of ‘doctor’ brands
Social and media networks have become increasingly important to beauty brands

Market Share

Local brand power
Figure 9: Top companies share in value from 2013-15

Companies and Brands – What You Need to Know

International players
L’Oréal
Estée Lauder
Shiseido
Amorepacific
Domestic players
Shanghai Pehchaolin Daily Chemical
Shanghai Shangmei Cosmetics
Jala
Inoherb

Who’s Innovating

Smarter skincare
My UV Patch
Skin Expert Mirror
Enhance consumer experience
Pu’er tea inspired beauty
Figure 10: Cha Ling in Hong Kong, q2 2016
Too Cool for Schools
Figure 11: Too Cool for Schools concept store in shanghai, q1 2016
EVITA Beauty Whip Soap
Beaumoji
Miracle oil continues to evolve
Figure 12: Top claim ingredients of new skincare products 2013-15,UK, South Korea, China, Japan, USA, France, Germany
Microalgae oil
Figure 13: Estelle & Thild's Repairing Oil Complex,
Figure 14: African Botanics' Intensive Recovery Oil
Cacay Nut Oil
Figure 15: Bamford Restore Elixir
Superfood seed oil
Figure 16: Juno Hydroactive Cellular Face Oil
Figure 17: Luna Sleeping Night Oil,
Figure 18: Elemis Superfood Facial Oil
Big brand extension
Olay White Radiance Light-Perfecting face oil
Figure 19: Olay White Radiance Light-Perfecting Clear Face Oil
Clinique Smart Treatment Oil
Figure 20: Clinique Smart Treatment Oil
SK-II Facial Treatment Oil
Figure 21: SK-II Facial Treatment Oil
Origins Mega-Defense Barrier-Boosting Essence Oil
Figure 22: Origins Mega-Defense Barrier-Boosting Essence Oil

The Consumer – What You Need to Know

Skin concerns remain the same
Facial mask has replaced moisturisers becoming the second most used product after cleanser
Super hydration trend
Use the problem-solving approach for men
South Korean beauty takes over

Current Skin Condition

Skin concerns remain the same
Figure 23: Current skin condition
Holistic approach to tackle dull skin
Figure 24: Current skin condition by gender
Different concerns towards wrinkles
Figure 25: Current skin condition by gender

Product Usage

Facial masks have replaced moisturisers to become the second most used product
Figure 26: Product usage
Super hydration trend
Moisturiser usage is declining as beauty regimes become more segmented
Figure 27: Product usage
Male users still lag behind
Figure 28: Product usage by gender
Take care of your eye area
Facial cleanser device has great potential for men
Figure 29: Foreo Luna for Men
Young age groups tend to use facial masks and suncare
Figure 30: Product usage by age group

Male Users Analysis

Use the problem-solving approach to attract male users
Figure 31: Usage motivation for male users
Removing gender stereotypes
Figure 32: Usage motivation male users by income
Figure 33: Usage motivation male users by marriage status
For men by men
Figure 34: Usage motivation male users by income

Female Users Analysis- Brand Bought Most Often by Country of Origin

South Korean beauty takes over
Figure 35: Brand bought most often in the last six months
Figure 36: Brands bought most often by age
Chinese brands are gaining shares
Figure 37: Brands bought most often by age
Figure 38: Brands bought most often by income
Figure 39: Favourite skincare brand by brand origin, Aug 2015
City difference
Figure 40: Brand bought most often, by city

Female Users Analysis- Purchase Motivation

Brand origins matters
Figure 41: Brand purchase motivation comparison
American brands are lacking strong national identity
Premiumisation potential for Chinese brands
Different marketing strategies between French brands and South Korean brands
Figure 42: Correspondence analysis – The importance of brands in skincare purchasing, August 2015

Female Users Analysis- Approach to Improve Skin

Six beauty enhancement themes
Figure 43: Female users' approach to improve skin during last 12 months
Strong interest in ‘inside-out’ beauty continues
Smarter tools to assist beauty routine
Beyond natural ingredients
High-end brands need to offer more professional support

The Mintropolitan

Why Mintropolitans?
Who are they?
The Mintropolitan women are Pro-South Korean brands
Figure 44: Brand bought most often by Mintropolitans
Promote healthy lifestyle for the Mintropolitan men
Figure 45: Usage motivation male users

Appendix – Data Sources, Abbreviations and Supporting Information

Methodology
Market sizing definition
Fan chart forecast
Abbreviations

List of Table

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