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Facial Skincare and Anti-Aging - US - May 2016

Published By :

Mintel

Published Date : May 2016

Category :

Skincare

No. of Pages : N/A

The highly competitive facial skincare and anti-aging category saw sales dip in 2015, as specialty skincare segments continue to struggle and the previously fast-growing lip balm segment also saw sales decline. However, cleansers and moisturizers show positive growth, and natural products, Asian skincare inspired products, and no-rinse cleansing products are drawing consumer interest. Appealing to men and women aged 18-34, Hispanics, and aging Boomers will be instrumental to driving future growth.

Table of Content

Overview

What you need to know
Definition

Executive Summary

The issues
Limited growth in competitive, highly saturated market
Figure 1: Total US sales and fan chart forecast of facial skincare and anti-aging products, at current prices, 2010-20
Challenges for anti-aging products and blurring of categories
Figure 2: Total US retail sales of facial skincare and anti-aging products, by segment, at current prices, 2010-15
Many consumers see lifestyle factors as key to skin’s appearance
Figure 3: Factors that impact appearance of skin, March 2016
The opportunities
Young adults, women, and Hispanics key to future category growth
Figure 4: Usage of select facial skincare products, by female by age and Hispanics, March 2016
Natural, familiar ingredients spark interest
Figure 5: Interest in trying products with specific ingredients (any), March 2016
No-rinse cleansers offer growth opportunities
Figure 6: Correspondence analysis – Benefits of no-rinse cleansers, March 2016
What it means

The Market – What You Need to Know

Growth is slow in competitive facial skincare and anti-aging category
Brand and retailer choice vary with products; traditional categories blur
Positive market factors include demographic growth, natural products

Market Size and Forecast

Historic and projected sales performance shows tepid 10-year growth
Figure 7: Total US sales and fan chart forecast of facial skincare and anti-aging products, at current prices, 2010-20
Figure 8: Total US sales and forecast of facial skincare and anti-aging products, at current prices, 2010-20

Market Breakdown

Anti-aging products continue to lose share to cleansers, moisturizers
Figure 9: Sales of facial skincare and anti-aging products, by segment, 2010-15 (est)
Specialized segments see continued declines
After strong gains, lip balms see sales falter in 2015
Figure 10: Share of facial skincare and anti-aging products, by segment, 2015 (est)

Market Perspective

Although online sales growing, brick and mortar stores remain important
Figure 11: Total US retail sales of facial skincare and anti-aging products, by channel, at current prices, 2013 and 2015
Choice of brand, and thus retailer, varies with product type
Figure 12: Brand of current facial skincare products, March 2016
Blurring of categories within and beyond the facial skincare market

Market Factors

Improving economy underpins greater spending on beauty products
Population growth among women 25-44 will help propel, shape market
Figure 13: Select product usage, by gender and age, March 2016
Hispanic women show robust interest in skincare and anti-aging
Figure 14: Population by race and Hispanic origin, 2010-20
Beauty from within trend presents opportunities

Key Players – What You Need to Know

Leading suppliers see sales fall, especially in anti-aging segment
Natural and dermatologist-inspired cleansers and moisturizers grow
Lip balm faces challenges, with EOS settling disruptive lawsuit
Future of facial skincare lies in technology, new formats, lifestyle focus

Manufacturer Sales of Facial Skincare and Anti-aging Products

The three largest companies see sales decline
Smaller brands fare well with natural products and mild formulations
Figure 15: Manufacturer sales of facial skincare and anti-aging, 2015 and 2016

What’s Working?

Facial cleaners perform well with new formats, natural formulations
Figure 16: MULO sales of selected top-selling skin cleansing brands, rolling 52-weeks 2015 and 2016
Figure 17: Select products from top-selling skin cleansing brands
Smaller brands integrating natural, organic ingredients
Dermatologist-associated brands build moisturizer share
Figure 18: MULO moisturizer sales for CeraVe and Cetaphil, rolling 52-weeks 2015 and 2016

What’s Struggling?

After strong growth, lip balm declines, EOS facing challenges
Figure 19: MULO sales for select lip balm, rolling 52-weeks 2015 and 2016
Major anti-aging brands struggle to grow sales
Figure 20: MULO sales of anti-aging skincare, by leading companies and brands, rolling 52-weeks 2015 and 2016
Leading acne brands continue to lose ground to private label
Figure 21: MULO sales of select acne treatments, by leading companies and brands, rolling 52-weeks 2015 and 2016

What’s Next?

No-rinse cleansers poised for ongoing growth
Figure 22: TV ad for simple micellar water, 2016
Importance of lifestyle factors expands benefits of skincare products
“Food to Face” trend with natural, food-based products
Apps with information, customization, and on-the-go shopping

The Consumer – What You Need to Know

Hydration and UV are top factors impacting skin appearance
Women and those 18-34 drive demand for facial cleansers
No-rinse cleansers associated with being convenient, gentle
Usage high for lip balm and facial moisturizers
Delaying and repairing signs of aging drive product usage
Natural ingredients are widely sought and evoke strong interest

Factors that Impact Appearance of Skin

Hydration and UV exposure are top factors impacting skin appearance
Figure 23: Factors that impact appearance of skin, March 2016
Age and gender guide perception of what factors impact the skin
Figure 24: Lifestyle factors that impact appearance of skin (any rank), by age and gender, March 2016
Race/Hispanic origin shapes concern about UV exposure
Figure 25: Lifestyle factors that impact appearance of skin (any rank), by race/Hispanic origin, March 2016

Use of Facial Cleansing Products

Facial cleansers continue positive growth trends
Figure 26: Usage of facial cleansing products, March 2016
Women and those 18-34 are core users of facial cleaners
Figure 27: Usage of facial cleansing products, by age and gender, March 2016
Hispanics show strong investment in the category
Figure 28: Usage of facial cleansing products, by race and Hispanic origin, March 2016

Benefits of No-rinse Cleansers

Consumers cite a range of benefits to no-rinse cleansers
Figure 29: Correspondence analysis – Benefits of no-rinse cleansers, March 2016
Methodology
Young consumers post positive attitudes toward cleansing waters
Figure 30: Benefits of no-rinse cleansers, March 2016

Use of Facial Moisturizer and Specialty Skincare Products

Usage highest for lip balm and facial moisturizers
Figure 31: Usage of facial moisturizers and specialty skincare, March 2016
Usage is high among women, even as product choice evolves with age
Figure 32: Usage of facial moisturizers and specialty skincare products, by age and gender, March 2016
Income drives usage of specialized skincare products
Figure 33: Usage of facial moisturizers and specialty skincare products, by household income, March 2016
Hispanics are heavy users of a wide range of products
Figure 34: Usage of facial moisturizers and specialty skincare products, by race and Hispanic origin, March 2016

Usage, Motivations, and Benefits of Anti-aging Products

Both repairing and delaying signs of aging motivate usage
Figure 35: Usage of and motivations for using anti-aging skincare, March 2016
Motivations for using anti-aging skincare changes with age
Figure 36: Usage of and motivations for anti-aging treatments, by gender and age, household income, and Hispanic origin, March 2016
Moisturizing and anti-wrinkle claims are important to anti-aging consumers
Figure 37: Claims considered most important in anti-aging skincare, March 2016
Anti-wrinkle and UV protection claims can yield maximum benefits
Figure 38: TURF analysis – Benefits of anti-aging skincare, March 2016
Figure 39: Table – TURF analysis – Benefits of anti-aging skincare, March 2016
TURF analysis – Methodology

Influence of Ingredients

Facial skincare users want familiar, healthy-sounding ingredients
Figure 40: Any influence of ingredients (net), March 2016
Interest in trying natural ingredients outpaces current usage
Figure 41: Usage of and interest in trying products with specific ingredients, March 2016
Interest in natural ingredients peaks among younger adults, Hispanics
Figure 42: Any influence of select ingredients (net), by gender and age and Hispanic origin, March 2016

Appendix – Data Sources and Abbreviations

Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Appendix – Market

Figure 43: Total US sales and forecast of facial skincare and anti-aging market, at current prices, 2010-20
Figure 44: Total US sales and forecast of facial skincare and anti-aging market, at inflation-adjusted prices, 2010-20
Figure 45: Total US sales of facial skincare and anti-aging, by segment, at current prices, 2013 and 2015
Figure 46: Total US sales and forecast of facial skincare and anti-aging market, at inflation-adjusted prices, 2010-20
Figure 47: Total US retail sales of facial skincare and anti-aging, by channel, at current prices, 2010-15
Figure 48: Female population by age, 2010-20

Appendix – Key Players

Figure 49: MULO sales of anti-aging skincare, by leading companies and brands, rolling 52-weeks 2015 and 2016
Figure 50: MULO sales of facial cleansers, by leading companies and brands, rolling 52-weeks 2015 and 2016
Figure 51: MULO sales of facial moisturizers, by leading companies and brands, rolling 52-weeks 2014 and 2015
Figure 52: MULO sales of acne treatment, by leading companies and brands, rolling 52-weeks 2015 and 2016
Figure 53: MULO sales of fade/bleach, by leading companies and brands, rolling 52-weeks 2015 and 2016
Figure 54: MULO sales of lip balm, by leading companies and brands, rolling 52-weeks 2015 and 2016

Appendix – Consumer

Figure 55: Types of facial cleansers/toners used
Figure 56: Brands used of facial cleansers/toners, October 2009-December 2015

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