866-997-4948(US-Canada Toll Free)

ETHICAL LIFESTYLES - UK - JUNE 2018

Published By :

Mintel

Published Date : Jun 2018

Category :

Lifestyle

No. of Pages : N/A

Press headlines and popular TV shows such as Blue Planet II have helped to raise people’s awareness of the extensive harm mankind has wreaked on the Earth. However, plateauing recycling rates and rising food waste levels show that, despite their increased awareness, people are failing to make the lifestyle changes needed to prevent further environmental damage. For brands this signals opportunities to create campaigns that will show how businesses and their customers must work as a team if they are to establish a greener planet for the future.

Table of contents
OVERVIEW
What you need to know
EXECUTIVE SUMMARY
The market
The environmental impact of the growing population
Household recycling rates stagnate
Income squeeze subdues
Obesity rates continue to cause alarm
78% of UK companies pay men more than women
The consumer
Recycling proves top eco-habit
Figure 1: Frequency of selected environmentally friendly habits, April 2018
Three quarters of Brits plan meals to avoid food waste
Figure 2: Environmentally friendly behaviours, April 2018
Press headlines drive awareness of plastic pollution
Figure 3: Most important environmental issues, April 2018
Highlighting British CSR
Figure 4: Influential factors when buying products, April 2018
A call for transparency
Figure 5: Ethical and environmental attitudes, April 2018
Plastic concerns drive interest in plastic-free stores
Figure 6: Interest in ethical and green products and services, April 2018
What we think
ISSUES AND INSIGHTS
Engaging the young with the environment
The facts
The implications
A case for British CSR
The facts
The implications
MARKET DRIVERS– WHAT YOU NEED TO KNOW
The environmental impact of the growing population
Population growth drives household food waste
Household recycling rates stagnate
Plastic waste overwhelms the environment
UK CO2 gas emissions fall
78% of UK companies pay men more than women
Tax avoidance remains contentious
Income squeeze subdues
UK: ‘The fat man of Europe’
MARKET DRIVERS – THE ENVIRONMENT
The environmental impact of the growing population
Growth projections
Figure 7: Trends in the age structure of the UK population, 2012-22
The environmental implications
Figure 8: Growing Underground, London, April 2018
Population growth drives household food waste
Cutting food waste
Alternative solutions for food waste
Household recycling rates stagnate
Figure 9: Waste from households, by area, 2010-16
China bans imports of plastic and paper waste
Plastic waste overwhelms the environment
Figure 10: Plastic waste at the North Pole, 2018
UK CO2 gas emissions fall
Trends in distance travelled by mode of transport
Figure 11: Trends in average distance travelled, Great Britain, 2006-16
MARKET DRIVERS – SOCIAL ISSUES
78% of UK companies pay men more than women
Tax avoidance remains contentious
Challenges for the charitable giving sector
Income squeeze subdues
Figure 12: Headline CPI inflation (12-month percentage change), vs average weekly earnings, January 2012-March 2018
UK: ‘The fat man of Europe’
Figure 13: Overweight and obesity prevalence, England, 2006-16
Representation in advertising
Body positivity
Minority representation
Figure 14: Fenty Beauty by Rihanna, May 2018
Gender stereotypes
THE CONSUMER – WHAT YOU NEED TO KNOW
Recycling proves top eco-habit
Helping consumers cut water consumption
Three quarters of Brits plan meals to avoid food waste
Young green influencers
Press headlines drive plastic pollution awareness
City dwellers fear air pollution
Highlighting British CSR
Consumers remain conscious of tax dodging
Just a quarter of adults consider fair trade
A call for transparency
64% agree that consumer health is an important part of modern CSR
Eco-friendly courier services
ENVIRONMENTALLY FRIENDLY HABITS
72% of all adults recycle all of the time…
Figure 15: Frequency of selected environmentally friendly habits, April 2018
…but good recycling habits vary widely depending on age
Figure 16: Frequency of recycling and composting food waste, by age, April 2018
Figure 17: The Body Shop Tinder campaign, July 2016
Figure 18: Garnier and dosomething.org ‘Rinse, Recycle, Repeat’ campaign, March 2018
Engaging men with the environment
Figure 19: Proportion of adults who stick to selected environmentally friendly habits all of the time, by gender, April 2018
Helping consumers cut water consumption
Opportunities to improve food composting in urban areas
Figure 20: Frequency of composting food waste, by area, April 2018
ENVIRONMENTALLY FRIENDLY BEHAVIOURS
Three quarters of Brits plan meals to avoid food waste
Figure 21: Environmentally friendly behaviours, April 2018
Tackling food waste amongst the young
Figure 22: Agreement with the statement “I plan meals to avoid food wastage”, by age, April 2018
Young green influencers
Figure 23: Selected environmentally friendly behaviours, by age, April 2018
ENVIRONMENTAL CONCERNS
Press headlines drive plastic pollution awareness
Figure 24: Most important environmental issues, April 2018
Figure 25: Ecover and Method product launches with ocean plastic used in packaging, 2013-18
Figure 26: Gant Beacons Project, April 2018
Urbanites fear air pollution
Figure 27: Proportion of adults who include “local air quality” as a top three environmental concern, by area, April 2018
Raising consumer awareness of air pollution
Figure 28: ‘If you could see London’s air, you’d want to clean it up too’ campaign, London, October 2017
Animal welfare remains top priority
Figure 29: The Body Shop ‘Forever Against Animal Testing’, December 2017
CSR CONSIDERATIONS
Highlighting British CSR
Figure 30: Influential factors when buying products, April 2018
Figure 31: Waitrose’s “Community Matters” initiative, March 2018
Consumers remain conscious of tax dodging
Just a quarter of adults consider fair trade
Figure 32: Fairtrade Foundation, May 2018
Supporting gender equality
Figure 33: Proportion of adults influenced to buy products based on whether the company supports gender equality, by age and gender, April 2018
ETHICAL AND GREEN ATTITUDES
A call for transparency
Figure 34: Ethical and environmental attitudes, April 2018
The cost of ethical living
Figure 35: Tesco Eco Active range, October 2017
64% agree that consumer health is an important part of modern CSR
Figure 36: Waitrose Healthy Eating Specialist initiative, April 2018
Taking a stance on mental health
Figure 37: Lloyds Bank ‘Get the Inside Out’ campaign, February 2018
INTEREST IN ETHICAL AND GREEN PRODUCTS AND SERVICES
Plastic concerns drive interest in plastic-free stores
Figure 38: Interest in ethical and green products and services, April 2018
Figure 39: Bulk Market, London, 2017
Eco-friendly courier services
Figure 40: Sainsbury’s e-bike delivery service, April 2018
Sustainable dining out
Figure 41: Ecover’s ‘Let’s Live Clean’ campaign, April 2018
Figure 42: Karma app, May 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *