Erotic Lingerie Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

Erotic Lingerie Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

  • Transparency Market Research
  • Ongoing
  • Apparel

Report Description


Erotic lingerie refers to the category of women’s clothing that includes sleepwear, undergarments, and lightweight robes. Rising preference toward fashionable clothing among women has resulted in the rise in demand for erotic lingerie. Lingerie are made of smooth, stretchy lightweight fabrics such as silk, lycra, satin, and chiffon among others. Such fabrics are made of natural fibers such as cotton or silk or synthetic fibers such as nylon or polyester. Manufacturers of lingerie are focused on introducing modern technologies and fabrics in order to develop new products to satisfy the changing consumer tastes and preferences. It has been recorded that a woman tends to have different varieties of lingerie in their wardrobe due to the increase in their spending capacity and inclination toward purchase of lingerie as fashionable clothing.

The global erotic lingerie market has been segmented in terms of product type, material type, and distribution channel. On the basis of product type, the market has been segmented into baby doll, bikini, bustier, camisole, thong, garter belt, and camisole among others. In terms of material type, the market has been segmented into silk and cotton among others. On the basis of distribution channel, the global erotic lingerie market has been segmented into online distribution channel and offline distribution channel. Online distribution channel is expected to witness the fastest growth during the forecast period owing to the rising preference toward online shopping among consumers. This is mainly due to the rise in penetration of smartphones and internet services over the years. Moreover, online platforms showcase different brands that provide a variety of options for consumers. However, offline distribution channel dominated the market due to the mind set to purchase the correct size among the population of women.

The market for erotic lingerie is mainly driven by the rise in preference toward premium brands among women. Additionally, presence of strong distribution channels is also a major factor that is resulting in the rise in demand for erotic lingerie among consumers. Popularity of online shopping has resulted in manufacturers focusing on developing their websites with detailed product features, including details of correct sizes etc. However poor quality clothing acts as a major restraint to the global erotic lingerie market. 

In terms of region, the global erotic lingerie has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Europe, which covers Germany, U.K, France, and Italy among others dominated the market owing to the rising preference toward premium brands among the consumers. North America, which includes the U.S and Canada, also grabbed a significant market share owing to the rising number of e-commerce websites and liking for online shopping among the consumers. The market in Asia Pacific which includes China, India, and Japan among other countries is expected to witness the fastest growth rate during the forecast period owing to the rising number of manufacturers in this region. China, Malaysia, and Singapore among other countries are expected to show significant growth rate in the erotic lingerie market during the forecast period.

Manufacturers of erotic lingerie market face strong competition from rivals and are thus focused on continuous product innovation and upgrades. Acquisition also acts as a major strategy in order to improve the product portfolio. Some of the leading players in the erotic lingerie market are Victoria’s Secret, Adore Me, Aerie, Lovable Lingerie, Calvin Klein, WOLF Lingerie, and Felina among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 

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