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Emerging Trends & Growth Opportunities in Energy Drinks: Shots, Flavour Trends & Forecasts to 2015

Published By :

Canadean

Published Date : Nov 2010

Category :

Energy Drinks

No. of Pages : 59 Pages

Synopsis

An assessment of the energy drinks market including key market overviews and case studies of energy shots brands

Summary

  • Energy drinks strongly outperforming the soft drinks market in almost all regions 
  • Constant innovation serving to stimulate demand 
  • Mixed flavour variants forecast to record highest growth in 2010 
  • Private Label making increasing inroads 
  • Energy shots aiding category value as Horeca challenges persist in many countries 
  • Packaging upsizing trend slowing 
These are just some of the key highlights identified in Canadean's new report - Emerging Trends & Growth Opportunities in Energy Drinks: Shots, Flavour Trends & Forecasts to 2015. Available in Acrobat PDF format and using a combination of textual analysis and charts, the report provides an overview of the latest developments in the energy drinks market. It discusses regional differences and assesses market growth to 2015. Key flavours, brands/players and pricing are examined at a global level [1]. Individual country profiles are provided for ten key markets (Austria, France, Germany, Netherlands, Spain, United Kingdom, Poland, Russia, Japan, USA) together with case studies on nine energy shots brands (Red Bull Energy Shot, 5 Hour Energy, Stacker2 6 Hour Power, Monster, Lucozade Alert Plus, Quick Energy, Rockstar, Target, Relentless).

Scope

An assessment of the energy drinks market including key market overviews and case studies of energy shots brands

Reasons To Buy

  • NEW from Canadean 
  • Essential reading for energy drinks and soft drinks professionals 
  • Provides an assessment of emerging trends and growth opportunities in the energy drinks market and forecast growth to 2015 
  • Includes global [1] and key country market overviews 
  • Includes case studies of energy shot brands 
Key Highlights

Exec summary analysing: 

  • Energy drinks in context 
  • Growth trends, drivers and regional differences 
  • Segmentation juice, flavour, coffee and tea + energy, low calorie 
  • Key brands & players, including global top ten ranking [1] 
  • Distribution profile 
  • Marketing/Pricing 
  • Regulatory issues 
  • Forecast growth to 2015 
  • Accompanied by charts showing global energy drinks [1]: 
  • Volume, 2007-2010F 
  • Key pack type/material/size, 2010F 
  • Top five flavours, 2009 
  • Price per litre by channel, 2009-2010F 
  • Indexed growth, 2009-2015F 
  • 10 key country profiles with commentary on emerging trends and including charts showing volume 2007-2010F, indexed growth 2009-2015F, top five flavours 2009 (where applicable) 
  • 9 case studies of energy shot brands 
Table Of Content

Emerging Trends & Growth Opportunities in Energy Drinks: Shots, Flavour Trends & Forecasts to 2015
EXECUTIVE SUMMARY
Highlights
Chart - Global Energy Drinks Volume, 2007-2010F
Energy Drinks in Context
Chart - Global Energy Drinks by Key Pack Type/Material/Size, 2010F
Trends, Drivers & Regional Differences
Segmentation
Chart - Global Energy Drinks Top Five Flavours, 2009
Key Brands/Players
Table - Global Energy Drinks Top Ten Trademarks/Trademark Owners
Distribution Profile
Marketing/Pricing
Global Energy Drinks Price per Litre by Channel, 2009-2010F
Regulatory Issues
Forecast - Asia to remain top of league
Chart - Global Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
COUNTRY MARKET PROFILES
AUSTRIA
Chart - Austria Energy Drinks Volume, 2007-2010F
Chart - Austria Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
Chart - Austria Energy Drinks Price per Litre by Channel, 2009-2010F
Emerging Trends
FRANCE
Chart - France Energy Drinks Volume, 2007-2010F
Chart - France Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
Chart - France Energy Drinks Price per Litre by Channel, 2009-2010F
Chart France Energy Drinks Top Five Flavours, 2009
Emerging Trends
GERMANY
Chart - Germany Energy Drinks Volume, 2007-2010F
Chart - Germany Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
Chart - Germany Energy Drinks Price per Litre by Channel, 2009-2010F
Chart - Germany Energy Drinks Top Five Flavours, 2009
Emerging Trends
NETHERLANDS
Chart - Netherlands Energy Drinks Volume, 2007-2010F
Chart - Netherlands Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
Chart - Netherlands Energy Drinks Price per Litre by Channel, 2009-2010F
Chart - Netherlands Energy Drinks Top Five Flavours, 2009
Emerging Trends
SPAIN
Chart - Spain Energy Drinks Volume, 2007-2010F
Chart - Spain Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
Chart - Spain Energy Drinks Price per Litre by Channel, 2009-2010F
Emerging Trends
UNITED KINGDOM
Chart - UK Energy Drinks Volume, 2007-2010F
Chart - UK Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
Chart - UK Energy Drinks Price per Litre by Channel, 2009-2010F
Chart - UK Energy Drinks Top Five Flavours, 2009
Emerging Trends
POLAND
Chart - Poland Energy Drinks Volume, 2007-2010F
Chart - Poland Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
Chart - Poland Energy Drinks Price per Litre by Channel, 2009-2010F
Chart - Poland Energy Drinks Top Five Flavours, 2009
Emerging Trends
RUSSIA
Chart - Russia Energy Drinks Volume, 2007-2010F
Chart - Russia Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
Chart - Russia Energy Drinks Price per Litre by Channel, 2009-2010F
Chart - Russia Energy Drinks Top Five Flavours, 2009
Emerging Trends
JAPAN
Chart - Japan Energy Drinks Volume, 2007-2010F
Chart - Japan Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
Chart - Japan Energy Drinks Price per Litre by Channel, 2009-2010F
Chart - Japan Energy Drinks Top Five Flavours, 2009
Emerging Trends
UNITED STATES OF AMERICA
Chart - USA Energy Drinks Volume, 2007-2010F
Chart - USA Energy Drinks vs Soft Drinks - Indexed Growth, 2009-2015F
Chart - USA Energy Drinks Price per Litre by Channel, 2009-2010F
Chart - USA Energy Drinks Top Five Flavours, 2009
Emerging Trends
CASE STUDIES ENERGY SHOT BRANDS
RED BULL ENERGY SHOT
Table - Red Bull Energy Shot Prices in Key Markets, 2010

5 HOUR ENERGY
Table - 5 Hour Energy Prices in Key Markets, 2010

STACKER2 6 HOUR POWER
Table - Stacker Prices in Key Markets, 2010

MONSTER
Table - Monster Prices in Key Markets, 2010

LUCOZADE ALERT PLUS
Table - Lucozade Alert Plus Prices in Key Markets, 2010

QUICK ENERGY
Table - Quick Energy Prices in Key Markets, 2010

ROCKSTAR
Table - Rockstar Prices in Key Markets, 2010

TARGET
Table - Target Prices in Key Markets, 2010

RELENTLESS
Table - Relentless Prices in Key Markets, 2010
PRODUCT DEFINITIONS
Energy Drinks
Energy Shots
Anti-Energy/Relaxation Drinks

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