Email Marketing - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

Email Marketing - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

  • Transparency Market Research
  • April 2017
  • Advertising and Marketing
  • 169 pages

Report Description

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Global Email Marketing Industry: Overview

This report on the global email marketing provides analysis for the period 2015 – 2025, wherein 2016 is the base year and the period from 2017 to 2025 is the forecast period. Data for 2015 has been included as historical information. The report covers drivers which is driving factor for email marketing industry. It also covers restraints and opportunities for the growth analysis of email marketing. The regional trends covered in the scope of the study expected to influence the global Email marketing growth during the said period.

The study provides a comprehensive analysis on market growth throughout the above forecast period in terms of revenue estimates (in US$ Mn) across different geographies. Email marketing is basically used to do advertisements and brand awareness related to products, solution and services. The email marketing has wide adoption across various end-use industry includes retail/e-commerce, IT & telecom, travel & leisure, publishing, BFSI and others for promoting their products, solutions and services and improve customer relationship.

Global Email Marketing Industry: Segmentation

The global email marketing industry has been segmented on the basis of component, type, enterprise and end-use industry. The component segment has further been divided into software/applications and services. Furthermore, software is sub-divided into white label software, third party and web-based application and the services segment into integration & installation and support & maintenance. On the basis of type the market has been divided into traditional and automated. The enterprise segment has been segregated into small and medium enterprise and large enterprise. On the basis of end-use industry the market has been divided into retail/e-commerce, IT & telecom, travel & leisure, print & publishing, BFSI and others

Geographically, the report classifies the global email marketing industry into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America; the regions are analyzed in terms of revenue generation and also included analysis of countries such as the U.S., Canada, the U.K, France, Germany, China, India, Japan, Australia, UAE, South Africa, Saudi Arabia, Brazil and Argentina. The market size and forecast for each region and country has been provided for the period from 2015 to 2025 along with the CAGR (%) for the forecast period from 2017 to 2025.

Global Email Marketing Industry: Scope of the Study

The report further includes key industry developments in the email marketing industry. Porter Five Force analysis and ecosystem analysis is also included in the report. The report also covers market indicator which provide supporting factor for the growth of the email marketing covered in the scope of study. It shows market attractiveness analysis for all the segments and for all the regions in the scope of study which identifies and compares segments market attractiveness on the basis of CAGR and market share index.

The study also includes competition landscape which include competition matrix, market share analysis of major players in the global Email Marketing industry based on their 2016 revenues, and profiling of major players. Competition matrix benchmarks leading players on the basis of their capabilities and potential to grow. Factors including market position, offerings and R&D focus are attributed to company’s capabilities. Factors including top line growth, market share, segment growth, infrastructure facilities and future outlook are attributed to company’s potential to grow. This section also identifies and includes various recent developments carried out by the leading players.

Companies Mentioned in the Report

Company profile of the key players profiled in the global email marketing industry specifically covers provides company details (HQ, Foundation Year, Employee Strength), market presence of the company by segment., strategy of the company for the growth in the competitive market, revenue and operating profits and SWOT analysis.

Key players operating the global email marketing industry companies profiled are Alchemy Worx Ltd., Adestra Ltd, GetResponse, VerticalResponse, Inc., dotmailer Ltd, Forfront Ltd., BlueHornet Inc., Constant Contact, Inc., BlueTie Inc., Drip, Inc., Microsoft Corporation, International Business Machines Corporation (IBM), The Rocket Science Group, LLC (mailChimp), iContact Corporation, Salesforce Inc., Zoho Corporation Pvt. Ltd., Campaign Monitor, Natexo Group, Epsilon, Responsys Inc (Oracle Corporation) and Salesforce Inc.

The global market for email marketing is segmented as below:

By Component

  • Software/Application
  • White Label Software
  • Third-party Standard
  • Web-based Application
  • Services
  • Integration and Installation
  • Support and Maintenance

By Type

  • Traditional
  • Automated

By Enterprise

  • Small and medium Enterprise
  • Large Enterprise

By End-use Industry

  • Retail/E-Commerce
  • IT & Telecom
  • Travel & Leisure
  • Print/Publishing
  • BFSI
  • Others

By Geography

  • North America
  • The U.S.
  • Canada
  • Rest of North America
  • Europe
  • The U.K
  • Germany
  • France
  • Rest of Europe
  • Asia Pacific (APAC)
  • India
  • Japan
  • China
  • Australia
  • Rest of APAC
  • Middle East and Africa (MEA)
  • UAE
  • South Africa
  • Saudi Arabia
  • Rest of MEA
  • South America
  • Brazil
  • Argentina
  • Rest of South America

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Table of Content

1.  Preface
1.1. Report Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary : Global Email Marketing Industry

4. Market Overview
4.1. Key Industry Developments
4.2. Key Market Indicators
4.2.1. Broadband Penetration
4.2.2. B2B and B2C Market
4.3. Market Dynamics
4.3.1. Drivers
4.3.2. Restraints
4.3.3. Opportunity
4.4. Global Email Marketing Analysis and Forecasts, 2015 – 2025
4.4.1. Market Revenue Projections (US$ Mn)
4.4.2. Global Supply Demand Scenario
4.5. Key Findings
4.6. Porter’s Five Force Analysis
4.7. Ecosystem Analysis
4.8. Market Outlook

Table 1: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 2: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 3: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 4: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 6: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 7: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 8: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Region, 2015–2025
Table 9: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 10: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 11: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 12: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 13: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 14: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 15: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015–2025
Table 16: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 17: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 18: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 19: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 20: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 21: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 22: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015–2025
Table 23: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 24: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 25: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 26: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 27: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 28: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 29: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015–2025
Table 30: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 31: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 32: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 33: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 34: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 35: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 36: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015–2025
Table 37: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 38: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 39: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 40: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 41: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 42: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 43: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015–2025

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