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Eating Out Trends - Brazil - August 2017

Published By :

Mintel

Published Date : Aug 2017

Category :

Alcoholic Beverages

No. of Pages : N/A

It is important that restaurants continue investing in innovation, both in the menu and its environment, to maintain consumers interest and build loyalty. Actions that improve the cost-benefit of eating out can be more important than promotional prices.
Table of contents

OVERVIEW
What you need to know
Report definition
Gourmet
Kilo restaurants
EXECUTIVE SUMMARY
Market drivers
Aging population creates opportunities and challenges
Unemployment rate is still high
The consumer
Snack bars are preferred when eating out while pizzerias are favored for takeout
Figure 1: Consumption of eating out and ordering takeout, Brazil, May 2017
Recommendations from friends and/or family motivates 44%
Figure 2: Important factors when choosing a dish, Brazil, May 2017
32% of consumers are interested in meal deals
Figure 3: Important factors when choosing a venue, Brazil, May 2017
Restaurants need to invest in variety
Figure 4: Attitudes and behaviors, Brazil, May 2017
What we think
ISSUES AND INSIGHTS
Encouraging older consumers to eat out
The facts
The implications
Using world-of-mouth marketing to attract new customers
The facts
The implications
Creating modern restaurants
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Aging population can affect consumption
High unemployment can reduce visits to restaurants
MARKET DRIVERS
Sugar remains a problem
Aging population presents challenges and opportunities
The Brazilian economy
Inflation is showing signs of slowing down
Unemployment rate has slight decrease
Cuts in the interest rate continue
COMPETITIVE STRATEGIES
Digital activity
Temaki Station launches chatbot
Pizza Hut uses geolocation system to send personalized ads
Marketing and advertising
Burger King features a drag queen in campaign
Burger King takes advantage of competitors queue
A new restaurant every day
Outback creates the Festival of Fries
P.F. Changs changes position in Brazil
International innovations
Quaker Oats involves consumers through menu innovation
Family Mart offers customized breakfast packages
Eatsa and Zume Pizza are betting on automation
THE CONSUMER WHAT YOU NEED TO KNOW
Snack bars and bakeries are highly visited
Recommendations and low prices are important
Restaurants with promotions are appealing
Consumers want variety and healthful dishes
CONSUMPTION OF EATING OUT AND ORDERING TAKEOUT
Snack bars and bakeries are the most frequented venues
Figure 5: Consumption of eating out and ordering takeout, Brazil, May 2017
Promoting kilo restaurants
Fast food restaurants with no table service are frequented by 55%
Pizzerias are preferred when ordering takeout
Young consumers are boosting the category
Figure 6: Consumption of eating out and ordering takeout, by age, Brazil, May 2017
Many AB consumers usually eat out
IMPORTANT FACTORS WHEN CHOOSING A DISH
Competitive prices are important when choosing a dish
Figure 7: Important factors when choosing a dish, Brazil, May 2017
Highlighting the daily special
Interesting descriptions can help consumers decide
IMPORTANT FACTORS WHEN CHOOSING VENUE
Consumers want meal deals
Figure 8: Important factors when choosing a venue, Brazil, May 2017
Themed restaurants appeal to young consumers
Targeting singles with premium services
ATTITUDES AND BEHAVIORS
Consumers want variety on menus
Figure 9: Attitudes and behaviors, Brazil, May 2017
Restaurants need to invest in healthful dishes
Figure 10: Attitudes and behaviors, by age, Brazil, May 2017
Combining food trucks with events
Figure 11: Attitudes and behaviors, by people with/without children and singles and married, Brazil, May 2017
APPENDIX ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations

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