Dry Laundry Detergents Market - Global Industry Analysis, Size, Share, Trends and Forecast 2016 - 2024

Dry Laundry Detergents Market - Global Industry Analysis, Size, Share, Trends and Forecast 2016 - 2024

  • Transparency Market Research
  • Ongoing
  • Chemicals

Report Description

Dry laundry detergents are widely used as cleaning agents to dry clean several household products such as clothes and apparels. These are a mixture of chemical compounds which can effectively remove oil, grease, dirt, soil, stains, etc. from fabrics. In addition to cleaning, dry laundry detergents aid in bleaching, softening, and conditioning of fabrics. These detergents are typically formulated using surfactants, builders, alkalis, enzymes, fabric softeners, brighteners, oxygen bleaches, and fragrances. Surfactants are the active ingredients that impart cleaning properties to laundry detergents. Surfactants used in detergents are categorized into cationic, anionic, and non-ionic. These can include fatty acids, fatty alcohols, alkyl sulfates, alkyl sulfonates, alkylbenzene sulfonates, alcohol ethoxylates, etc. They are obtained from several sources such as petrochemicals, vegetable oils, and animal fats. Builders improve the performance of surfactants, while enzymes increase the speed of the cleaning process.

Dry laundry detergents include washing powders, washing bars, and washing tablets. The surfactant molecules present in dry laundry detergents form micelle with the oil and grease of clothes in presence of water. The hydrophilic group of surfactants is attracted to polar water molecules, whereas the hydrophobic group of surfactants attract the non-polar oil and dirt particles. Thus, detergents suspend oil, soil, and other particles present in water and allow them to be removed from the surface of fabric.

The global dry laundry detergents market is projected to experience moderate growth in the next few years. Asia Pacific dominated the dry laundry detergents market in 2014. Rising awareness about hygiene maintenance in developing countries such as China, India, Thailand, and South Korea has led to considerable increase in demand for these detergents. The dry laundry detergents market in Asia Pacific is estimated to expand at a rapid growth rate during the forecast period. North America also held a significant share of the global dry laundry detergents market in 2014, followed by Europe. However, increasing consumer preference for liquid detergents in developed countries can translate into a sluggish growth rate in the dry laundry detergents market in the next few years. Latin America and Middle East & Africa are expected to be the potential markets for dry laundry detergents in the near future. Developing countries such as Brazil and Saudi Arabia are anticipated to emerge as prospective markets for dry laundry detergents during the forecast period. The dry laundry detergents market in Latin America and Middle East & Africa is expected to exhibit a fast-paced CAGR during the forecast period.

Rise in per capita income in developing countries such as India, China, and Brazil is likely to propel the dry laundry detergents market in the next few years. Increase in consumer awareness and rapid urbanization in these developing countries are projected to boost the textiles and apparels market. This, in turn, is anticipated to drive demand for dry laundry detergents in the homecare sector. Furthermore, growth of the hospitality industry in Asia Pacific has led to substantial rise in demand for dry laundry detergents from hotels and restaurants. However, increasing usage of liquid detergents is anticipated to hamper the growth of the dry laundry detergents market during the forecast period. Use of ingredients extracted from bio-based and renewable sources is expected to lead to lucrative opportunities in the market.

Key manufacturers of dry laundry detergents include Carroll Company, Church & Dwight Co. Inc., Henkel AG & Company KGaA, Johnson & Johnson, Kao Corporation, Procter & Gamble, Reckitt Benckiser Group plc, The Colgate-Palmolive Company, and Unilever.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape. 

The study is a source of reliable data on:

  • Key market segments and sub-segments
  • Evolving market trends and dynamics
  • Changing supply and demand scenarios
  • Quantifying market opportunities through market sizing and market forecasting
  • Tracking current trends/opportunities/challenges
  • Competitive insights
  • Opportunity mapping in terms of technological breakthroughs 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa) 

TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market. 

TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place.  All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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