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DOMESTIC TRAVEL-CHINA-MARCH 2018

Published By :

Mintel

Published Date : Mar 2018

Category :

Travel Services

No. of Pages : N/A

Current robust growth of domestic travel market is contributed by more consumers, presumably those in lower tier cities, start to embrace travelling as a common leisure activity. The development of ‘smart travel’ enables domestic travellers to free from reliance on human tourist guides, and travel booking agencies could explore new opportunities as information channels.

Table of Contents

OVERVIEW
What you need to know
Covered in this Report
Excluded
EXECUTIVE SUMMARY
The market
Robust growth thanks to expanding traveller base
Figure 1: Best- and worst-case forecast for domestic travel spending, China, 2012-22
Figure 2: Best- and worst-case forecast for domestic travel visits, China, 2012-22
Liberalised and diversified market will bring more vigour
The consumer
Domestic holiday a common leisure activity
Figure 3: Domestic travel frequency, November 2017
Time and budget the main obstacles
Figure 4: Reason for not planning for domestic holidays, November 2017
Despite metropolis, Yunnan a popular choice
Figure 5: Anticipated domestic destinations – word cloud, November 2017
Go with family
Figure 6: Domestic travel companion, November 2017
Average spending for domestic travel is RMB 7,546
Figure 7: Domestic travel spending, November 2017
A lack of interest on local tour services
Figure 8: Preference on domestic spending categories, November 2017
Online booking agencies are important information channels
Figure 9: Domestic travel information channel, November 2017
More parents prefer outdoor explorations for family tours
Figure 10: Attitudes towards domestic family travel, November 2017
What we think
ISSUES AND INSIGHTS
Local tours: don’t need human but mobile to explore
The facts
The implications
Travel agencies: serve beyond ticket dealer by guiding choices
The facts
The implications
Family tours: outdoor activities during rural tours help parents and children to ‘switch off’
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
A market keeps uprising
A market more liberalised and diversified
MARKET SIZE AND FORECAST
The growth maintains at a high speed
Figure 11: Best- and worst-case forecast for domestic travel spending, China, 2012-22
Figure 12: Best- and worst-case forecast for domestic travel visits, China, 2012-22
Figure 13: Average domestic spending per visit and year-on-year growth, 2013-17
MARKET FACTORS
Strong willingness to spend on travelling
Admission of attractions go lower – even free
Airlines are granted more freedom on domestic flight pricing
Travelling by car a more feasible solution for domestic holidays
Seasonal themed tours become popular
THE CONSUMER – WHAT YOU NEED TO KNOW
Domestic holidays quite common, while time issues is the most obstacle
Yunnan is the most anticipated domestic destination
Go with family and spend RMB 4,000 to 8,000 most common
Anticipate local foods but concern about local tourist services
Sales channels are also information channels
Parents prefer rural tours with various activities
DOMESTIC TRAVEL FREQUENCY
Half of consumers went on domestic holidays two or three times a year
Figure 14: Domestic travel frequency, November 2017
Figure 15: Average domestic travel frequency, by age group/family status, November 2017
Figure 16: Average domestic travel frequency, by region/city tier, November 2017
Domestic travellers with companions travel more
REASON FOR NOT UNDERTAKING DOMESTIC TRAVEL
Time issue suggests short-haul tour to kick in
Figure 17: Reason for not planning for domestic holidays, November 2017
ANTICIPATED DOMESTIC DESTINATIONS
Despite metropolis, Yunnan a popular destination
Figure 18: Anticipated domestic destinations, November 2017
Special events and theme parks equally effective in attracting visitors as historical or cultural attractions
Figure 19: Reason for anticipated domestic destination, November 2017
Figure 20: Reason for anticipated domestic destination, by gender, November 2017
Figure 21: Reason for anticipated domestic destination, by age group, November 2017
Figure 22: Reason for anticipated domestic destination, by household status, November 2017
Figure 23: Top reason for anticipated domestic destination, by holiday type, November 2017
Beijing and Shanghai stand out for historical attractions and amusement park, respectively
Figure 24: Reason for anticipated domestic destination, by anticipated domestic destination
DOMESTIC TRAVEL COMPANION
Go with partners and children the most
Figure 25: Domestic travel companion, November 2017
Figure 26: Travel companion - family, by travel type, November 2017
DOMESTIC TRAVEL SPENDING
Generous on domestic spending
Figure 27: Domestic travel spending, November 2017
80s tend to spend more on domestic travel
Figure 28: Average domestic travel spending, by age group, November 2017
PREFERENCE ON DOMESTIC SPENDING
Eat well but have concerns on local tour guides
Figure 29: Preference on domestic spending categories, November 2017
Figure 30: Preference on domestic spending categories - spending more, by domestic travel companion, November 2017
DOMESTIC INFORMATION CHANNEL
Booking channels play vital role in deciding where to go
Figure 31: Domestic travel information channel, November 2017
Indirect information channels make a difference
Figure 32: Domestic information channel, by anticipated domestic destination, November 2017
DOMESTIC FAMILY HOLIDAYS
Rural tours to explore
Figure 33: Attitudes towards domestic family travel – destination, November 2017
Activities at the destinations vary
Figure 34: Attitudes towards domestic family travel – destination activity, November 2017
MEET THE MINTROPOLITANS
A leisure activity to spend time with family
Figure 35: Domestic travel companion, by consumer classification, November 2017
Go domestic to enjoy themselves
Figure 36: Reason for anticipated domestic destination, by consumer classification, November 2017
Leverage booking channels and official websites as information channels
Figure 37: Domestic travel information channel, by consumer classification, November 2017
Prefer to switch off during domestic family holidays
Figure 38: Attitudes towards domestic family travel, by consumer classification, November 2017
APPENDIX – MARKET SIZE AND FORECAST
Figure 39: Market value for domestic holidays, China, 2012-22
Figure 40: Market volume for domestic holidays, China, 2012-22
APPENDIX – METHODOLOGY AND ABBREVIATIONS
Methodology
Fan chart forecast
Abbreviations

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