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DIY Auto Maintenance - US - January 2017

Published By :

Mintel

Published Date : Jan 2017

Category :

Parts & Suppliers

No. of Pages : N/A

This Report will focus on the DIY (do-it-yourself) automotive sector, and will discuss consumers’ DIY history, overall aptitude, and knowledge of specific automotive maintenance, repairs, and customizations, as well as motivations and attitudes toward DIY automotive work.

Overview
What you need to know
Definition

Executive Summary
The issues
Consumers intimidated by doing their own repairs
Figure 1: Attitudes toward DIY auto work, by gender and age, October 2016
Consumers would rather pay a professional for basic work
Figure 2: Attitudes toward DIY automotive work, October 2016
Convenience, price, and location top reasons for parts and supplies
Figure 3: Reasons for purchase location, October 2016
The opportunities
Younger women more likely to do their own auto work
Figure 4: DIY history, by gender and age, October 2016
Hispanics more likely to be DIYers
Figure 5: DIY history, by race and Hispanic origin, October 2016
Majority of consumers have done or are willing to learn how to do some automotive work
Figure 6: DIY custom groups, October 2016
What it means

The Market - What You Need to Know
Auto parts and accessories expected to grow
AutoZone most visited retailer for auto parts and accessories
Service providers continue to challenge the DIY market

Market Size and Forecast
Automotive parts and accessories expected to grow through 2021
Figure 7: Total US consumer expenditures and fan chart forecast for auto parts and accessories, at current prices, 2011-21
Figure 8: Total US consumer expenditures and forecast for auto parts and accessories, at current prices, 2011-21

Market Breakdown
AutoZone sees the bulk of many DIY purchases
Figure 9: Automotive retail stores shopped in the last 12 months, January 2016 -August 2016
Castrol motor oil leads the category among DIY households
Figure 10: Motor oil brands used, January 2016-August 2016

Market Perspective
Service providers take the effort and hassle out of DIY automotive work

Market Factors
Average age of vehicles rises to 11.5
Figure 11: Average age of passenger cars and light trucks, 2002-15
Americans are driving record number of miles
Figure 12: US miles traveled, Highway, 1990-2015
Consumer confidence impact decisions on auto repair
Figure 13: Consumer Sentiment Index, January 2007- November 2016*
Access to resources can grow DIY participation
Growing Hispanic population likely to increase DIY participation

Key Players – What You Need to Know
AutoZone most shopped auto parts store
Castrol motor oil leading brand among DIYers
Motorcraft oil struggles among DIYers
Hyundai launches augmented reality owner’s manual app

What’s Working?
AutoZone most visited auto parts shop
Castrol motor oil leading among DIYers

What’s Struggling?
Motorcraft Oil struggles among DIYers
Complicated tasks remain for professionals

What’s Next?
Augmented reality helps navigating under the hood
Connected vehicle diagnostic tools

The Consumer – What You Need to Know
Hispanics show the highest participation rates for DIY auto work
Most consumers have performed or are willing to learn automotive work
Instructional step-by-step videos most desired among consumers
Many consumers intimidated by performing their own automotive work

DIY History
Younger men most likely complete DIY work, but women should not be ignored
Figure 14: DIY history, by gender and age, October 2016
Coupes, wagons, and sports cars owners have higher DIY rates
Figure 15: DIY history, by vehicle type(s) owned, October 2016
Hispanics likely to have performed their own automotive work
Figure 16: DIY history, by race and Hispanic origin, October 2016

DIY Expertise and History
Most consumers know how to or are willing to learn basic auto maintenance tasks
Figure 17: DIY expertise and history, October 2016
More than eight in 10 vehicle owners willing to at least learn some type of auto maintenance
Figure 18: DIY custom groups*, October 2016
Consumers most interested in learning about infotainment installation
Figure 19: DIY expertise and history, by custom groups, October 2016
Hispanics more experienced with auto work
Figure 20: DIY expertise and history, by race, Hispanic origin, and custom groups, October 2016
DIY Auto Enthusiasts more likely to DIY arts and crafts
Figure 21: DIY auto custom groups, by arts and crafts made, October 2016

DIY Resources
Instructional step-by-step videos most useful
Figure 22: DIY resources, October 2016
Augmented reality under the hood
Figure 23: DIY resources, by age, October 2016
TURF Analysis for DIY Resources
Figure 24: TURF Analysis – Learning tools, October 2016
Parents more likely to find value in internet chat forums
Figure 25: DIY resources, by parental status, October 2016
DIY Enthusiasts and Aspirational Enthusiasts want tools
Figure 26: DIY resources, by custom groups, October 2016

Auto Parts Purchase Locations
Franchise auto parts stores most commonly patronized
Figure 27: Auto parts purchase locations, October 2016
Coupe and sports car owners more likely to buy online
Figure 28: Auto parts purchase location, by vehicle type owned, October 2016
Enthusiasts seek specialized locations, nonenthusiasts prefer one-stop shops
Figure 29: Auto parts purchase location, by custom groups, October 2016
Blacks and Hispanics likely to shop at a tire retailer
Figure 30: Auto parts purchase location, by race and Hispanic origin, October 2016

Reasons for Purchase Location
Convenience, price, and location top reasons for choosing an auto parts retailer
Figure 31: Reasons for purchase, October 2016
Big box retailers and online retailers win on price
Figure 32: Reasons for purchase location - price, by purchase location history, October 2016
DIY Enthusiasts want a clean store
Figure 33: Reasons for purchase location - cleanliness, by custom groups, October 2016
Millennials value brand of auto parts retailers
Figure 34: Reasons for purchase location, by generation, October 2016

Attitudes Toward DIY Automotive Work
Most vehicle owners think vehicles today are too complicated
Figure 35: Attitudes toward DIY auto work, October 2016
Younger women less intimidated by cars today, but less confident than younger men in fixing them
Figure 36: Attitudes toward DIY auto work, by gender and age, October 2016
Majority of DIYers fiscally motivated – enthusiasts also enjoy it
Figure 37: Attitudes toward DIY auto work, by custom groups, October 2016
Blacks and Hispanics like to express themselves through their vehicles
Figure 38: Attitudes toward DIY auto work, by race and Hispanic origin, October 2016

Appendix – Data Sources and Abbreviations
Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations

Appendix – Market
Figure 39: Total US consumer expenditures and forecast for auto parts and accessories, at current prices, 2011-21

List of Table

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