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Digital Trends Autumn - UK - October 2016

Published By :

Mintel

Published Date : Nov 2016

Category :

Semiconductors

No. of Pages : N/A

Parents are not necessarily the first consumer group that comes to mind when thinking about targets for new technology, but they actually emerge throughout our consumer research as key targets for a number of sectors, both in terms of intention to purchase or upgrade products and interest in the latest developments like voice and VR.

Table of contents

OVERVIEW
What you need to know
Covered in this Report

EXECUTIVE SUMMARY
Tablet ownership flattening out around 60% while smart TV is now firmly established
Figure 1: Household ownership of consumer technology products, December 2015-July 2016
Figure 2: Internet-connected and 3D TV ownership in TV households, July 2016
Figure 3: Number of TVs in household, July 2016
Smartphone market also saturated but well placed for upgrades
Figure 4: Personal ownership of consumer technology products, December 2015-July 2016
Parents emerge as key targets for imminent purchases
Figure 5: Plans to purchase or upgrade consumer technology products, by timescale, July 2016
Signs of a continued decline in internet access via PC
Figure 6: Devices used to access the internet in the last three months, June 2013-July 2016
Communication, sharing and content creation
Figure 7: Online social & content creation activities in the past three months, by device, July 2016
Entertainment and news
Figure 8: Online news & entertainment activities in the past three months, by device, July 2016
Brand interactions, reviews and comparisons
Figure 9: Online brand or product-related activities in the past three months, by device, July 2016
Retail, finance and information
Figure 10: Online retail, finance and information-related activities in the past three months, by device, July 2016
One in ten has experienced VR
Figure 11: Usage and awareness of VR headsets, July 2016
Figure 12: Interest in using VR headsets, July 2016
Figure 13: Activities interested in using a VR headset for, July 2016

CONSUMER TECHNOLOGY PRODUCTS – OVERVIEW
Household ownership of consumer technology products
Figure 14: Household ownership of consumer technology products, December 2015-July 2016
Personal ownership of consumer technology products
Figure 15: Personal ownership of consumer technology products, December 2015-July 2016
Planned purchase or upgrade of consumer technology products
Figure 16: Plans to purchase or upgrade consumer technology products (net - at any point in the future), April and July 2016
Figure 17: Plans to purchase or upgrade consumer technology products, by timescale, July 2016

CONSUMER TECHNOLOGY PRODUCTS – IN-HOME ENTERTAINMENT
Ownership
Streaming services driving smart TV
Figure 18: Internet-connected and 3D TV ownership in TV households, July 2016
Number of TVs in household
Figure 19: Number of TVs in household, July 2016
Downward trend in DVD players not matched with a rise in Blu-ray
Figure 20: Ownership of in-home entertainment products, January 2012-July 2016
Plans for purchase or upgrade
Figure 21: Plans to purchase or upgrade in-home entertainment products, by timescale, July 2016

CONSUMER TECHNOLOGY PRODUCTS – COMPUTING AND GAMING
Ownership
Tablet market focusing on replacements and upgrades
Desktops in decline but opportunities remain
Figure 22: Household ownership of computers, January 2012-July 2016
Can iterative updates reverse falling console ownership?
Figure 23: Ownership of static and portable games consoles, December 2013-July 2016
Plans for purchase or upgrade
Figure 24: Plans to purchase or upgrade computers, by timescale, July 2016

CONSUMER TECHNOLOGY PRODUCTS – MOBILE PHONES AND OTHER PORTABLE DEVICES
Ownership of mobile phones
Figure 25: Ownership of mobile phones, January 2012-July 2016
Other portable devices
Apple Watch 2 focussed on fitness, while Samsung keeps its options open
E-readers keep their appeal as others about them are losing theirs
Figure 26: Ownership of other portable devices, June 2013-July 2016
Plans for purchase or upgrade
Figure 27: Plans to purchase or upgrade mobile phones, smartwatches and e-readers, by timescale, July 2016

INTERNET ACCESS
Figure 28: Devices used to access the internet in the last three months, June 2013-July 2016
Figure 29: Devices used to access the internet in the last three months, by other devices used, July 2016
Figure 30: Repertoire of devices used to access the internet in the last three months, by devices used, July 2016

ONLINE ACTIVITIES
Communication, sharing and content creation
Messaging continues to grow in popularity as services evolve
Figure 31: Online social & content creation activities in the past three months, December 2015-July 2016
Figure 32: Online social & content creation activities in the past three months, by device, July 2016
Snap gets physical with photo and video sharing
Entertainment & news
Video streaming shows long-term shift to mobile
Figure 33: Online news & entertainment activities in the past three months, December 2015-July 2016
Figure 34: Online news & entertainment activities in the past three months, by device, July 2016
Mario to arrive on mobile
Figure 35: Casual internet gaming on a tablet or smartphone, by age, July 2016
Brand interactions, reviews and comparisons
Figure 36: Online brand or product-related activities in the past three months, December 2015-July 2016
Figure 37: Online brand or product-related activities in the past three months, by device, July 2016
Retail, finance and information
The evolution of search
Figure 38: Online retail, finance and information-related activities in the past three months, December 2015-July 2016
Figure 39: Online retail, finance and information-related activities in the past three months, by device, July 2016
Managing finances is now mainstream but security is still a concern

VIRTUAL REALITY
Premium VR headsets finally arrive
Figure 40: Usage and awareness of VR headsets, July 2016
Figure 41: Interest in using VR headsets, July 2016
Gaming the clear starting point
Figure 42: Activities interested in using a VR headset for, by usage of and interest in using VR headsets, July 2016
Other technology ownership points to targeting opportunities
Figure 43: Interest in VR activities, by ownership of selected technology projects, July 2016

EUROPEAN COMPARISONS
Figure 44: Methods used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, July 2016
Figure 45: Household ownership of televisions in France, Germany, Italy, and Spain, July 2016
Figure 46: Household ownership of computers in France, Germany, Italy, Spain and the UK, July 2016
Figure 47: Personal ownership of mobile phones and smartwatches in France, Germany, Italy, Spain and the UK, July 2016

APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Abbreviations

List of Table

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