Digital Analytics Solutions Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2026

Digital Analytics Solutions Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2026

  • Transparency Market Research
  • Ongoing
  • ICT

Report Description


Digital analytics solutions and services are required for digitization of customer-facing organizational systems. Digital analytics is used to determine customer actions and trends. Digital analytics describes a set of business and technical activities that describe, produce, gather, verify, or transform digital data into research, reporting, optimizations, analysis, predictions, automations, and insights that generate business value. Tracking and evaluating a customer’s digital journey can help enterprises in understanding customer behavior, experience, expectations, and sentiments. This analyzed data is significant to organizations in engaging and creating value for their customers. Furthermore, a combination of online and offline data provides enterprises robust understanding of its customers and in turn, get the best value for their customer acquisition efforts. Digital analytics helps in real time tracking and allow digital marketers to effectively manage multiple channels of reaching customers, such as social media, email marketing, search engine results, display advertising, etc. Digital analytics solution providers offer services, from deliberate planning to implementation to insight generation across all digital platforms such as mobile, tablets or web.

According to Forbes, around 15% of Fortune 500 companies are using Big Data analytics and yet, the amount of digital information generated by companies continues to grow exponentially. Many corporations are adopting Big Data and cloud computing platforms to manage their business operations. Such rise in adoption of advanced technologies by enterprises is expected to contribute significantly to market growth during the forecast period. Enterprises are focusing on understanding their customer base in order to gain competitive advantage in the market. Brands can improve upon their products and also build better marketing strategies, based on the data provided by the digital analytics tool. Furthermore, with the advent of Big Data, there is rising demand for digital analytics solutions by enterprises. Moreover, increasing adoption of smartphones and other technologically advanced solutions by consumers to receive any kind of service seems to generate huge amount of digital data. Therefore, rising adoption of smartphones and other consumer electronics is expected to drive the market during the forecast period.

Digital analytics software tracks user activity on an organization's website and other online channels, for the purpose of optimization.The market for digital analytics services can be segmented based on enterprise size, component, service type, deployment type, and geography. Market on the basis of component can be segmented into solutions and services. The services offered in the market include data visualization, tool implementation, tag management, reporting & analytics, testing & personalization, multi-touch attribution (MTA) and others. On the basis of application, the market is segmented into BFSI, healthcare, retail, IT & Telecom and others. In terms of enterprise size, the market can be segmented into small and medium sized enterprises and large enterprises. On the basis of deployment type, the market can be segmented into on-premise and cloud based. Geographical segmentation of the digital analytics solutions market includes North America, Asia Pacific (APAC), Europe, Middle East & Africa (MEA), and South America. Middle East & Africa and South America are expected to contribute toward growth of the market with lucrative opportunities in the long run.

Digital analytics provides useful insights into consumer behavior by collecting, measuring, and analyzing digital data on various interactive channels such as websites and mobile applications. However, lack of awareness about the implementation of digital analytics solutions among employees is expected to hamper the market growth during the forecast period.

Some of the major players active in the digital analytics services market includes Adobe, HCL Technologies Limited, Microsoft Corporation, SAS Institute Inc., Cartesian Consulting, Oracle Corporation, Google Inc., AT INTERNET, Nabler Web Solutions Pvt. Ltd., Webtrekk, and IBM Corporation. Players are adopting different strategies such as product innovation, partnerships and collaborations, mergers & acquisitions etc. in order to gain competitive advantage in the market.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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