Data Management Platform Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

Data Management Platform Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026

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Report Description

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Data management platform is a central hub that stores huge volumes of data that is subsequently used by advertisers and marketers. The stored data needs to be organized, sorted, translated, and shared with the appropriate parties including marketers, publishers, and other businesses. This platform has the capability to manage and control any kind of information. The data management platform has several facilities such as data classification, data collection, data transfer, data analysis, and scalability. Data management platform enable users to target the customers anywhere, anytime during long term and real time campaigns. Apart from this, data management platform also offers some advanced features including audience segmentation, tag management, media integration, audience analytics, and campaign analysis.

The global data management platform market is witnessing growth owing to growing demand for better data management by marketers and advertising agencies. Advertisers now purchase media across a wide range of sites and through numerous distributors due to the rise of advanced technology. The major advantage of a data management platform is that it can connect all the advertiser’s activity with viewer’s data and resulting campaign into one combined site and use that data to enhance future media buys and ad creatives. The data is pooled and collected from a wide range of sources, such as applications, sites, ordered content, customer relationship management (CRM), content management system (CMS), and analytics systems. However, one of the major disadvantages of this platform is that without being connected to different technologies, it independently cannot do much. At present, data management platforms can simply combine data from various sources and also categorize users to different groups based on their performance pattern. This perception has also forced many marketers to adopt data management platforms, which is consequently fueling the growth of the data management platform market. In addition, there are different sources of first party data collection which are evolving such as television set-top boxes, information gathered from wearable technology, and automobiles. Therefore, Internet of Things is also a major factor which is impelling the demand for data management platforms across the world.

The global data management platform market can be bifurcated on the basis of type, end-user, and geography. By type, the market can be segmented into open platform data management platform and private data management platform. In terms of end-user, the market can be categorized into ad agencies, marketers, publishers and other businesses. Currently, marketing and advertising agencies are unceasingly adopting data management platforms, as this platform offers several benefits such as higher productivity, control of data, financial gains & cost savings, transparency & accountability, long term business strategy, and decision making.

Based on geography, the global data management platform market can be segmented into North America, Europe, Middle East & Africa, South America, and Asia Pacific. Among these geographies, North America is expected to dominate the data management platform market over the forecast period. This primarily due to the presence of favorable macro micro economic factors and well-established players across the region, thus contributing to the development of advanced technologies. However, rapid growth in media and advertising industry across emerging economies such as Middle East & Africa, Asia Pacific, and South America is further anticipated to drive the demand for data management platforms across the world.

Major players in the global data management platform market are Actian Corporation, BMC Software, Inc., CA Technologies, Inc., Hitachi Ltd., IBM Corporation, Microsoft Corporation, Oracle Corporation, Cloudera, Inc., InterSystems Corporation, Compuware Corporation, Embarcadero Technologies, Inc., Informatica Corporation, MarkLogic Corporation, and SAP SE.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 

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