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CYCLING-UK-MARCH 2018

Published By :

Mintel

Published Date : Mar 2018

Category :

Environment

No. of Pages : N/A

An uncertain macroeconomic environment is likely to affect mass-market demand among more ‘casual cyclists’. On the plus side, ‘cycling enthusiasts’ remain willing to spend on their hobby. Continual innovation in bicycle design and components, and new premium bicycles, including e-bikes, should help to sustain growth in market value

Table of contents

OVERVIEW
What you need to know
Covered in this Report
EXECUTIVE SUMMARY
Bicycle sales values up but volumes stagnate
Figure 1: UK bicycles market, value forecast, 2012-22
Halfords cements leading position
Figure 2: Leading bicycle suppliers to the UK market, ranked by estimated UK bicycle sales values*, 2016
Regular cycling participation has dipped since 2014
Figure 3: Regular participation in cycling (weekly or more often), 2013-17
Leisure is the most popular reason for cycling
Figure 4: Cycling purposes, December 2017
Benefits to body and mind seen as main motivations
Figure 5: Perceived benefits of cycling, December 2017
Mountain bikes remain dominant segment
Figure 6: Bicycle ownership, December 2017
Three in 10 cyclists are willing to spend £500+ on a new bike
Figure 7: Amount cyclists are willing to spend on new bicycles, December 2017
Areas of opportunity include cycling holidays and personalised bikes
Figure 8: Interest in cycling activities and purchases, December 2017
What we think
ISSUES AND INSIGHTS
Shops need to diversify and take a service-oriented approach to survive
The facts
The implications
E-bikes may offer the best chance to open up cycling to a wider demographic
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Rising prices help to grow market value
Mountain bikes remain favourite but others gaining ground
E-bike sales finally taking off from a low base
Consumer mood likely to remain cautious
Participation and trip numbers are not rising but cyclists are riding further
CWIS could be long-term game-changer for cycling
Manchester following London’s example
MARKET SIZE AND FORECAST
Bicycle sales value up, but volumes stagnating as going gets tough
Figure 9: UK bicycles market, 2012-22
Forecast
Figure 10: UK bicycles market, volume forecast, 2012-22
Figure 11: UK bicycles market, value forecast, 2012-22
SEGMENT PERFORMANCE
Mountain bikes remain most popular bike
E-bikes growing fast from a low base
MARKET BACKGROUND
UK retail sales struggle as consumers grow cautious
Weak Pound pushing up bicycle import costs
Figure 12: Spot exchange rate, Pound Sterling vs euro and US$, June 2016-January 2018
Cycling is the third-largest activity
Figure 13: Adult participation in leisure/sporting activity in England, 2016/17
Average trip numbers by bike remain flat…
Figure 14: Average number of trips, by main travel mode in England, 2006-16
…but average cycling distances have increased
Figure 15: Average cycling mileage per head of population in England, 2006-16
Figure 16: Total mileage cycled in Great Britain, 2006-16
Safety concerns remain the key barrier
Figure 17: Trends in cyclist accident casualty figures in Great Britain, 2011-16
New UK cycling strategy unveiled
London commuting segment has seen biggest cycling growth
Boardman plan aims to replicate London funding
Chinese dumping poses a threat to rising e-bike sector
KEY PLAYERS AND PRODUCTS – WHAT YOU NEED TO KNOW
Halfords’ sales up for past two years
Other suppliers report largely poor results
Halfords increases market share and moves into premium market
WiggleCRC continues to expand with German acquisition
Tough times for independents
E-bike innovation
Cycling gets smarter
BICYCLE SUPPLIERS
Halfords on course for further sales growth in 2017/18
Mainly negative sales picture among other suppliers
Figure 18: Leading bicycle suppliers to the UK market, ranked by estimated UK bicycle sales values*, 2016
CHANNELS TO MARKET
Halfords’ share increasing as independents feel the pinch
Bike bricks and cycle clicks
Go Outdoors invests in cycle product before JD Sports takeover
WiggleCRC acquires major German player
Other key retail players
IBDs in decline but service-focused stores still have a niche
LAUNCH ACTIVITY AND INNOVATION
E-bike excitement
Emergence of the smart bike
Virtual cycling worlds
Uber for bikes
The boutique bike shop
THE CONSUMER – WHAT YOU NEED TO KNOW
Cycling potential still not being realised
Millennials and MAMILs remain core customers
Leisure then commuting are most popular cycling purposes
Fitness and stress relief are key benefits
Rising rail fares offer further incentive to cycle
E-bike interest at same level as road/hybrid/classic
Four key spending groups for new bikes
Four in 10 cyclists likely to pay for a service in next 12 months
Cycling chic
Holidays on two wheels
Getting personal
CYCLING PARTICIPATION
Regular cycling participation has dipped over past three years…
Figure 19: Participation in cycling, 2013-17
…but there is potential to double participation levels
Figure 20: Regular participation in cycling (weekly or more often), 2013-17
Gender gap shows no sign of closing
Figure 21: Any participation in cycling, by gender, 2015-17
Cyclist profiles: regulars, occasionals and potentials
Figure 22: Gender and age profile of current cyclists, December 2017
Cycling customer base is relatively affluent
Safer roads could unlock cycling potential
Figure 23: Agreement with the statement ‘I'd cycle more often/start cycling if the roads were made safer (eg more protected cycle lanes)’, December 2017
PURPOSES OF CYCLING
Casual leisure use is dominant reason for cycling
Figure 24: Cycling purposes, December 2017
Figure 25: Cycling purposes, by frequency of cycling, December 2017
BENEFITS OF CYCLING
Fitness and stress management seen as key benefits
Bike to nature
Eco-savings
Figure 26: Perceived benefits of cycling, December 2017
Social and family cycling
Responsible cycling
BICYCLE OWNERSHIP
Mountain bikes remain most popular
Figure 27: Bicycle ownership, December 2017
INTENTIONS TO PURCHASE
One in 10 cyclists considering e-bike purchase
Figure 28: Intentions to purchase bicycles, December 2017
Figure 29: Intentions to purchase bicycles among regular cyclists, December 2017
Emergence of the e-MAMIL
Healthy market for bikes priced over £500
Figure 30: Amount cyclists are willing to spend on new bicycles, December 2017
Figure 31: Amount cyclists are willing to spend on new bicycles, by demographics, December 2017
Over-45s most likely to buy new bike parts
Figure 32: Intentions to purchase cycling accessories, December 2017
Four in 10 cyclists expect to pay for a bike service
CYCLING BEHAVIOURS
Six in 10 cyclists are self-improvers
Cycling fashionistas
Figure 33: Cycling behaviours and preferences, December 2017
Only half of cyclists use the National Cycle Network
One in three cyclists are using rental schemes
CYCLING OPPORTUNITIES
Cycling holiday potential
Figure 34: Interest in cycling activities and purchases, December 2017
More than a quarter of cyclists interested in organised group rides
Pimp my ride
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology
APPENDIX – MARKET SIZE AND FORECAST
Figure 35: UK bicycles market, volume forecast, 2017-22
Figure 36: UK bicycles market, value forecast, 2017-22
Forecast methodology

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