Cruises - China - March 2017

Cruises - China - March 2017

  • Mintel
  • March 2017
  • Travel Services
  • 0 pages

Report Description

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The overseas cruise market is booming in China. With more players joining the competition, driving awareness and establishing unique identities is vital. There is potential for brands to exploit older consumers. To sustain growth, more destinations should be explored.

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Table of Content

OVERVIEW
What you need to know
Covered in this report
Demographic classifications
Household income

EXECUTIVE SUMMARY
The market
A booming overseas cruise market
New players drive market growth, while lack of variety in destinations brings potential risk
Figure 1: Overseas cruse passenger volume in China, 2011-16
Companies and brands
Carnival Corporation and Royal Caribbean are the leading companies
The competition is heating up
Figure 2: Passenger volume share of cruise companies in China, 2015-16
More international brands turning to Chinese market
Better market communication of brands’ key messages is needed
Addressing a premium experience
Expedition lines bring excitement to the market
Innovation on cruises
The consumer
More than half of respondents claim to have cruised overseas, and potential lies within the over-55s
Figure 3: Experience of cruising in the last 2 years, January 2017
Promising future for overseas cruises, tier one cities are targets
Figure 4: Cruising intention in the next 12 months, January 2017
Shorter travel time and lowering the price barrier
Figure 5: Top 3 barriers to overseas cruising in the next 12 months, January 2017
Couples and families are key targets
Figure 6: Overseas cruising companions, January 2017
Destinations and on-board activities are both important, and cost is less relevant
Figure 7: Appealing features of overseas cruising, January 2017
Holiday booking websites are the most important information channel
Figure 8: Information channels used to find out about cruising, January 2017
Mintropolitans are more likely to take overseas cruises with families
Figure 9: Experience with and intention for cruising, by consumer classification, January 2017
What we think

ISSUES AND INSIGHTS
A booming overseas cruise market
The facts
The implications
Appealing to the older consumers
The facts
The implications
The opportunities for domestic cruises
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
China’s overseas market enjoyed a rapid growth
New players in the market drive growth, while lack of diversity is potential risk

Success Stories

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