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Country Profile: Wine Sector in Ukraine

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 79 Pages

Country Profile: Wine Sector in Ukraine

Summary

The Ukrainian Wine sector is forecast to register growth at 5.3% CAGR in value terms during 2016-2121. The sector is led by the Still Wine market in value terms, while Sparkling Wine is expected to register the fastest value growth during 2016-2021. On-trade transactions led the distribution of Wine in the country in volume terms. Glass is the most commonly used package material, and is also expected to register fastest growth during 2016-2021. Inkerman Fine Vintage Wine Llc and Massandra Imperial Estate are the leading market players in the country.

GlobalDatas Country Profile report on the Wine sector in Ukraine provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Ukraine is forecast to grow at 5.3% CAGR in value terms during 2016-2021
- Per capita consumption in Still wine market high in Ukraine compared to the other markets
- On-trade transactions led the distribution of Wine in Ukraine
- Inkerman accounts for the leading share in Ukrainian Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Ukraine in the global and regional context 3
3.1. Ukrainian share in the Global and Eastern European Wine sector 3
3.2. Ukraine compared to other leading countries in Eastern Europe 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Ukraine 5
4.2. Per capita consumption - Ukraine compared to Eastern Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 14
5.4. Market analysis: Still Wine 17
6. Distribution analysis 20
6.1. Distribution channel share analysis: Wine 20
6.2. Distribution channel share analysis: Fortified Wine 21
6.3. Distribution channel share analysis: Sparkling Wine 22
6.4. Distribution channel share analysis: Still Wine 23
7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 27
7.3. Brand share analysis by category 33
7.3.1. Fortified Wine 33
7.3.2. Sparkling Wine 35
7.3.3. Still Wine 36
8. Packaging analysis 39
8.1. Packaging share and growth analysis by package material 39
8.2. Packaging share analysis by package material 40
8.3. Packaging share and growth analysis by pack type 41
8.4. Packaging share analysis by pack type 42
8.5. Packaging share and growth analysis by closure type 43
8.6. Packaging share analysis by closure type 44
8.7. Packaging share and growth analysis by primary outer type 45
8.8. Packaging share analysis by primary outer type 46
9. Macroeconomic analysis 47
9.1. GDP per Capita 50
9.2. Population and population growth 51
9.3. Consumer Price Index 52
9.4. Population breakdown by age 53
10. Consumergraphics 54
10.1. Consumption by Gender 54
10.2. Consumption by Age 55
10.3. Consumption by Education 56
10.4. Consumption by Degree of Urbanization 57
11. Methodology 58
12. Definitions 59
13. Appendix 62
14. About GlobalData 71
15. Disclaimer 72
16. Contact Us 73

List of Tables
Table 1: Volume share of Ukraine in the global and Eastern Europe Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Fortified Wine market by categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 13
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 15
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 16
Table 7: Value analysis of Still Wine market by categories, 2011-2021 18
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 19
Table 9: Brand Volume - Wine sector, 2016 25
Table 10: Brand Volume - Fortified Wine market, 2016 28
Table 11: Brand Volume - Sparkling Wine market, 2016 30
Table 12: Brand Volume - Still Wine market, 2016 32
Table 13: Brand Volume - Port category 33
Table 14: Brand Volume - Vermouth category, 2016 33
Table 15: Brand Volume - Other Fortified Wine category, 2016 34
Table 16: Brand Volume - Other Sparkling Wine category, 2016 35
Table 17: Brand Volume - Red Wine category, 2016 36
Table 18: Brand Volume - Rose Wine category, 2016 37
Table 19: Brand Volume - White Wine category, 2016 38
Table 20: Consumption of Wine by Gender and markets (Million Liters, 2016) 54
Table 21: Consumption of Wine by age and markets (Million Liters, 2016) 55
Table 22: Consumption of Wine by education and markets (Million Liters, 2016) 56
Table 23: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 57
Table 24: Market Definitions 59
Table 25: Category Definitions 60
Table 26: Channel Definitions 61
Table 27: Market Value for Fortified Wine - by category (UAH Million) 2011-2021 62
Table 28: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 62
Table 29: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 63
Table 30: Market Value for Sparkling Wine - by category (UAH Million) 2011-2021 63
Table 31: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 64
Table 32: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 64
Table 33: Market Value for Still Wine - by category (UAH Million) 2011-2021 65
Table 34: Market Value for Still Wine - by category (US$ Million) 2011-2021 65
Table 35: Market Volume for Still Wine - by category (Million Liters) 2011-2021 66
Table 36: Components of change - by Market 66
Table 37: Wine Sales Distribution in Ukraine - by Markets (Million Liters), 2016 67
Table 38: Package Material (in Million pack units) 67
Table 39: Pack Type (in Million pack units) 68
Table 40: Closure Type (in Million pack units) 68
Table 41: Primary Outer Type (in Million pack units) 69
Table 42: Exchange Rates: (US$-UAH), 2011-2021 69
Table 43: GDP Per Capita (UAH) 69
Table 44: Population 70
Table 45: Consumer Price Index 70
Table 46: Age Profile (Millions of Persons), 2016 70

List of Figures
Figure 1: Ukraine compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Ukraine compared to global and Eastern European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Ukrainian Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in Ukraine compared to global and Eastern European average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 14
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 17
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 20
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 21
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 22
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 23
Figure 14: Leading brands in the Ukrainian Wine sector, volume share, 2016 24
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 27
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 29
Figure 17: Leading brands in the Still Wine market, volume share, 2016 31
Figure 18: Packaging share and growth analysis by package material, 2011-2021 39
Figure 19: Use of package material by markets (in pack units), 2016 40
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 41
Figure 21: Use of pack type by markets (in pack units), 2016 42
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 43
Figure 23: Use of closure type by markets (in pack units), 2016 44
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 45
Figure 25: Use of primary outer type by markets (in pack units), 2016 46
Figure 26: Relative comparison of countries based on PEST analysis 47
Figure 27: Ukrainian GDP per capita, 2011-2016 50
Figure 28: Population growth in Ukraine, 2011-2016 51
Figure 29: Consumer Price Index, Ukraine, 2010-2016 52
Figure 30: Age Profile, Ukraine, 2016 53
Figure 31: Consumption of Wine by Gender, Ukraine, 2016 54
Figure 32: Consumption of Wine by age, Ukraine, 2016 55
Figure 33: Consumption of Wine by education, Ukraine, 2016 56
Figure 34: Consumption of Wine by degree of urbanization, Ukraine, 2016 57
Figure 35: About GlobalData 71

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