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Country Profile: Wine Sector in Turkey

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 70 Pages

Country Profile: Wine Sector in Turkey

Summary

In 2016, the Turkish Wine sector accounted for 2.9% volume share in the Eastern Europe region. The sector is forecast to grow at a CAGR of 4.3% in value terms during 2016-2021. Of all the three markets, Still Wine is the largest in value terms, whereas Fortified Wine market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets accounted for the leading volume share in the distribution of Wine products in the country. Glass is the most commonly used packaging material. Kavaklidere Saraplari and Mey Industry and Trade Inc are the leading market players in the Turkish Wine sector

GlobalDatas Country Profile report on the Wine sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Turkey is forecast to grow at 4.3% CAGR in value terms during 2016-2021
- Per capita consumption of wine is low in Turkey when compared to regional and global levels
- Hypermarkets & Supermarekst led the distribution of Wine in Turkey
- Kavaklidere Saraplari accounts for the majority share in the Turkish Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Turkey in the global and regional context 3
3.1. Turkeys share in the Global and Eastern European Wine sector 3
3.2. Turkey compared to other leading countries in Eastern Europe 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Turkey 5
4.2. Per capita consumption - Turkey compared to Eastern Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 14
5.4. Market analysis: Still Wine 17
6. Distribution analysis 20
6.1. Distribution channel share analysis: Wine 20
6.2. Distribution channel share analysis: Fortified Wine 21
6.3. Distribution channel share analysis: Sparkling Wine 22
6.4. Distribution channel share analysis: Still Wine 23
7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 26
7.3. Brand share analysis by category 28
7.3.1. Sparkling Wine 28
7.3.2. Still Wine 29
8. Packaging analysis 30
8.1. Packaging share and growth analysis by package material 30
8.2. Packaging share analysis by package material 31
8.3. Packaging share and growth analysis by pack type 32
8.4. Packaging share analysis by pack type 33
8.5. Packaging share and growth analysis by closure type 34
8.6. Packaging share analysis by closure type 35
8.7. Packaging share and growth analysis by primary outer type 36
8.8. Packaging share analysis by primary outer type 37
9. Macroeconomic analysis 38
9.1. GDP per Capita 41
9.2. Population and population growth 42
9.3. Consumer Price Index 43
9.4. Population breakdown by age 44
10. Consumergraphics 45
10.1. Consumption by Gender 45
10.2. Consumption by Age 46
10.3. Consumption by Education 47
10.4. Consumption by Degree of Urbanization 48
11. Methodology 49
12. Appendix 53
13. Definitions 50
14. About GlobalData 62
15. Disclaimer 63
16. Contact Us 64

List of Tables
Table 1: Volume share of Turkey in the global and Eastern Europe Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Fortified Wine market by categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 13
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 15
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 16
Table 7: Value analysis of Sparkling Wine market by categories, 2011-2021 18
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 19
Table 9: Brand Volume - Wine sector, 2016 25
Table 10: Brand Volume - Sparkling Wine market, 2016 26
Table 11: Brand Volume - Still Wine market, 2016 27
Table 12: Brand Volume - Champagne category, 2016 28
Table 13: Brand Volume - Other Sparkling Wine category, 2016 28
Table 14: Brand Volume - Red Wine category, 2016 29
Table 15: Brand Volume - Rose Wine category, 2016 29
Table 16: Brand Volume - White Wine category, 2016 29
Table 17: Consumption of Wine by gender and markets (Million Liters, 2016) 45
Table 18: Consumption of Wine by age and markets (Million Liters, 2016) 46
Table 19: Consumption of Wine by education and markets (Million Liters, 2016) 47
Table 20: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 48
Table 21: Market Definitions 50
Table 22: Category Definitions 51
Table 23: Channel Definitions 52
Table 24: Market Value for Fortified Wine - by category (TL Million) 2011-2021 53
Table 25: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 53
Table 26: Market Volume for Fortified Wine - by category (Thousand Liters) 2011-2021 54
Table 27: Market Value for Sparkling Wine - by category (TL Million) 2011-2021 54
Table 28: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 55
Table 29: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 55
Table 30: Market Value for Still Wine - by category (TL Million) 2011-2021 56
Table 31: Market Value for Still Wine - by category (US$ Million) 2011-2021 56
Table 32: Market Volume for Still Wine - by category (Million Liters) 2011-2021 57
Table 33: Components of change - by Market, 2015-2016 58
Table 34: Wine Sales Distribution in Turkey - by Markets (Million Liters), 2016 58
Table 35: Package Material (in Million pack units) 58
Table 36: Pack Type (in Million pack units) 59
Table 37: Closure Type (in Million pack units) 59
Table 38: Primary Outer Type (in Million pack units) 59
Table 39: Exchange Rates: (US$-TL), 2011-2021 60
Table 40: GDP Per Capita (TL) 60
Table 41: Population 60
Table 42: Consumer Price Index 60
Table 43: Age Profile (Millions of Persons), 2016 61

List of Figures
Figure 1: Turkey compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption in Turkey compared to global and Eastern European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Turkish Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 14
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 17
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 20
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 21
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 22
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 23
Figure 14: Leading brands in the Turkish Wine sector, volume share, 2016 24
Figure 15: Leading brands in the Sparkling Wine market, volume share, 2016 26
Figure 16: Leading brands in the Still Wine market, volume share, 2016 27
Figure 17: Packaging share and growth analysis by package material, 2011-2021 30
Figure 18: Use of package material by markets (in pack units), 2016 31
Figure 19: Packaging share and growth analysis by pack type, 2011-2021 32
Figure 20: Use of pack type by markets (in pack units), 2016 33
Figure 21: Packaging share and growth analysis by closure type, 2011-2021 34
Figure 22: Use of closure type by markets (in pack units), 2016 35
Figure 23: Packaging share and growth analysis by primary outer type, 2011-2021 36
Figure 24: Use of primary outer type by markets (in pack units), 2016 37
Figure 25: Relative comparison of countries based on PEST analysis 38
Figure 26: Turkeys GDP per capita, 2011-2016 41
Figure 27: Population growth in Turkey, 2011-2016 42
Figure 28: Consumer Price Index, Turkey, 2010-2016 43
Figure 29: Age Profile, Turkey, 2016 44
Figure 30: Consumption of Wine by gender, Turkey, 2016 45
Figure 31: Consumption of Wine by age, Turkey, 2016 46
Figure 32: Consumption of Wine by education, Turkey, 2016 47
Figure 33: Consumption of Wine by degree of urbanization, Turkey, 2016 48
Figure 34: About GlobalData 62

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