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Country Profile: Wine Sector in the US

Published By :

GlobalData

Published Date : Aug 2017

Category :

Wine

No. of Pages : 84 Pages

Country Profile: Wine Sector in the US

Summary

GlobalDatas Country Profile report on the Wine sector in the US provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Wine sector in the US accounted for 83.8% volume share in the North American region in 2016. Of all the markets, Still Wine is the largest in both value and volume terms in 2016, while Sparkling Wine is forecast to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Wine in the country. Glass is the most commonly used package material in the sector during 2016-2021. Franzia Wines, E & J Gallo Winery, and Trinchero Family Estates are the leading market players in the US Wine sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in the US is forecast to grow at 3.79% CAGR in value terms during 2016-2021
- The Still Wine market is forecast to register the fastest growth during 2016-2021
- Hypermarkets & Supermarkets is the largest distribution channel in the US Wine sector
- Franzia is the leading brand in the US Wine sector
- Glass is the most commonly used package material in the US Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. The US in the global and regional context 3
3.1. The US share in the Global and North American Wine sector 3
3.2. The US compared to other leading countries in North America 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in the US 5
4.2. Per capita consumption - the US compared to North America and globally 6
4.3. Value and volume analysis of markets in the Wine sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Fortified Wine 10
5.3. Market analysis: Sparkling Wine 12
5.4. Market analysis: Still Wine 14
6. Distribution analysis 16
6.1. Distribution channel share analysis: Wine 16
6.2. Distribution channel share analysis: Fortified Wine 17
6.3. Distribution channel share analysis: Sparkling Wine 18
6.4. Distribution channel share analysis: Still Wine 19
7. Competitive landscape 20
7.1. Brand share analysis by sector 20
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 32
7.3.1. Fortified Wine 32
7.3.2. Sparkling Wine 34
7.3.3. Still Wine 36
7.4. Private label share analysis 42
8. Packaging analysis 44
8.1. Packaging share and growth analysis by package material 44
8.2. Packaging share analysis by package material 45
8.3. Packaging share and growth analysis by pack type 46
8.4. Packaging share analysis by pack type 47
8.5. Packaging share and growth analysis by closure type 48
8.6. Packaging share analysis by closure type 49
8.7. Packaging share and growth analysis by primary outer type 50
8.8. Packaging share analysis by primary outer type 51
9. Macroeconomic analysis 52
9.1. GDP per Capita 55
9.2. Population and population growth 56
9.3. Consumer Price Index 57
9.4. Population breakdown by age 58
10. Consumergraphics 59
10.1. Consumption by Gender 59
10.2. Consumption by Age 60
10.3. Consumption by Education 61
10.4. Consumption by Degree of Urbanization 62
11. Methodology 63
12. Definitions 64
13. Appendix 67
14. About GlobalData 76
15. Disclaimer 77
16. Contact Us 78

List of Tables
Table 1: Growth analysis by markets, 2016-2021 8
Table 2: Value analysis of Fortified Wine market by categories, 2011-2021 11
Table 3: Volume analysis of Fortified Wine market by categories, 2011-2021 11
Table 4: Value analysis of Sparkling Wine market by categories, 2011-2021 13
Table 5: Volume analysis of Sparkling Wine market by categories, 2011-2021 13
Table 6: Value analysis of Still Wine market by categories, 2011-2021 15
Table 7: Volume analysis of Still Wine market by categories, 2011-2021 15
Table 8: Brand Volume - Wine sector, 2016 21
Table 9: Brand Volume - Fortified Wine market, 2016 26
Table 10: Brand Volume - Sparkling Wine market, 2016 27
Table 11: Brand Volume - Still Wine market, 2016 29
Table 12: Brand Volume - Madeira category 32
Table 13: Brand Volume - Port category 32
Table 14: Brand Volume - Sherry category 32
Table 15: Brand Volume - Vermouth category, 2016 33
Table 16: Brand Volume - Other Fortified Wine category, 2016 33
Table 17: Brand Volume - Cava category, 2016 34
Table 18: Brand Volume - Champagne category, 2016 34
Table 19: Brand Volume - Prosecco category, 2016 34
Table 20: Brand Volume - Other Sparkling Wine category, 2016 35
Table 21: Brand Volume - Red Wine category, 2016 36
Table 22: Brand Volume - Rose Wine category, 2016 38
Table 23: Brand Volume - White Wine category, 2016 39
Table 24: Consumption of Wine by gender and markets (Million Liters, 2016) 59
Table 25: Consumption of Wine by age and markets (Million Liters, 2016) 60
Table 26: Consumption of Wine by education and markets (Million Liters, 2016) 61
Table 27: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 62
Table 28: Market Definitions 64
Table 29: Category Definitions 65
Table 30: Channel Definitions 66
Table 31: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 67
Table 32: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 68
Table 33: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 68
Table 34: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 69
Table 35: Market Value for Still Wine - by category (US$ Million) 2011-2021 69
Table 36: Market Volume for Still Wine - by category (Million Liters) 2011-2021 70
Table 37: Wine Sales Distribution in the US - by Markets (Million Liters), 2016 71
Table 38: Package Material (in Million pack units) 71
Table 39: Pack Type (in Million pack units) 72
Table 40: Closure Type (in Million pack units) 72
Table 41: Primary Outer Type (in Million pack units) 73
Table 42: Exchange Rates: (US$-US$), 2011-2021 74
Table 43: GDP Per Capita (US$) 74
Table 44: Population 74
Table 45: Consumer Price Index 74
Table 46: Age Profile (Millions of Persons) 75

List of Figures
Figure 1: Volume share of the US in the global and North American Wine sector, 2011-2021 3
Figure 2: The US compared to other two countries in North America - market size, growth, and competitive landscape 4
Figure 3: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 4: Per capita consumption* in the US compared to global and North American average, 2011-2021 6
Figure 5: Value and volume growth analysis by markets, 2016-2021 7
Figure 6: Per capita consumption* (by markets) in the US compared to global and North American average, 2016 9
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 10
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 12
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 14
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 16
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 17
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 18
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 19
Figure 14: Leading brands in the US Wine sector, volume share, 2016 20
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 25
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 27
Figure 17: Leading brands in the Still Wine market, volume share, 2016 29
Figure 18: Private label penetration by markets (volume terms), 2016 42
Figure 19: Growth analysis, private label and brands, (2011-2016) 43
Figure 20: Packaging share and growth analysis by package material, 2011-2021 44
Figure 21: Use of package material by markets (in pack units), 2016 45
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 46
Figure 23: Use of pack type by markets (in pack units), 2016 47
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 48
Figure 25: Use of closure type by markets (in pack units), 2016 49
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 50
Figure 27: Use of primary outer type by markets (in pack units), 2016 51
Figure 28: Relative comparison of countries based on PEST analysis 52
Figure 29: The US GDP per capita, 2011-2016 55
Figure 30: Population growth in the US, 2011-2016 56
Figure 31: Consumer Price Index, the US, 2010-2016 57
Figure 32: Age Profile, the US, 2016 58
Figure 33: Consumption of Wine by gender, the US, 2016 59
Figure 34: Consumption of Wine by age, the US, 2016 60
Figure 35: Consumption of Wine by education, the US, 2016 61
Figure 36: Consumption of Wine by degree of urbanization, the US, 2016 62
Figure 37: About GlobalData 76

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