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Country Profile: Wine Sector in South Korea

Published By :

GlobalData

Published Date : Sep 2017

Category :

Wine

No. of Pages : 67 Pages

Country Profile: Wine Sector in South Korea

Summary

South Korea accounted for a 1.6% volume share in the Asia-Pacific Wine sector. The South Korean Wine sector is led by the Still Wine market in both value and volume terms, while Sparkling Wine market is expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets account for a leading share in the distribution of Wine in the country. Glass is the most commonly used package material and is also expected to register the fastest growth during 2016-2021. Duegradinvwines and Angel`s Heart are the leading market players in the sector.

GlobalDatas Country Profile report on the Wine sector in South Korea provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The per capita consumption of Wine is lower in South Korea compared to the global and regional level
- Of the three markets, Still Wine was the largest in value terms, in 2016
- Hypermarkets & Supermarkets was the leading distribution channel in the South Korean Wine sector
- Duegradi is the leading brand in the South Korean Wine sector
- Glass is the most commonly used package material in the South Korean Wine sector
- The consumption of Wine was higher among the male population in 2016 compared to females

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. South Korea in the global and regional context 3
3.1. South Koreas share in the Global and Asia-Pacific Wine sector 3
3.2. South Korea compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in South Korea 5
4.2. Per capita consumption - South Korea compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 13
5.4. Market analysis: Still Wine 15
6. Distribution analysis 17
6.1. Distribution channel share analysis: Wine 17
6.2. Distribution channel share analysis: Fortified Wine 18
6.3. Distribution channel share analysis: Sparkling Wine 19
6.4. Distribution channel share analysis: Still Wine 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by category 25
7.2.1. Sparkling Wine 25
7.2.2. Still Wine 26
8. Packaging analysis 28
8.1. Packaging share and growth analysis by package material 28
8.2. Packaging share analysis by package material 29
8.3. Packaging share and growth analysis by pack type 30
8.4. Packaging share analysis by pack type 31
8.5. Packaging share and growth analysis by closure type 32
8.6. Packaging share analysis by closure type 33
8.7. Packaging share and growth analysis by primary outer type 34
8.8. Packaging share analysis by primary outer type 35
9. Macroeconomic analysis 36
9.1. GDP per Capita 39
9.2. Population and population growth 40
9.3. Consumer Price Index 41
9.4. Population breakdown by age 42
10. Consumergraphics 43
10.1. Consumption by Gender 43
10.2. Consumption by Age 44
10.3. Consumption by Education 45
10.4. Consumption by Degree of Urbanization 46
11. Methodology 47
12. Definitions 48
13. Appendix 51
14. About GlobalData 60
15. Disclaimer 61
16. Contact Us 62

List of Tables
Table 1: Volume share of South Korea in the global and Asia-Pacific Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Fortified Wine market categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 14
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 14
Table 7: Value analysis of Still Wine market by categories, 2011-2021 16
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 16
Table 9: Brand Volume - Wine sector, 2016 22
Table 10: Brand Volume - Sparkling Wine market, 2016 23
Table 11: Brand Volume - Still Wine market, 2016 24
Table 12: Brand Volume - Champagne category, 2016 25
Table 13: Brand Volume - Other Sparkling Wine category, 2016 25
Table 14: Brand Volume - Red Wine category, 2016 26
Table 15: Brand Volume - Rose Wine category, 2016 26
Table 16: Brand Volume - White Wine category, 2016 26
Table 17: Consumption of Wine by gender and markets (Million Liters, 2016) 43
Table 18: Consumption of Wine by age and markets (Million Liters, 2016) 44
Table 19: Consumption of Wine by education and markets (Million Liters, 2016) 45
Table 20: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 46
Table 21: Market Definitions 48
Table 22: Category Definitions 49
Table 23: Channel Definitions 50
Table 24: Market Value for Fortified Wine - by category ( Million) 2011-2021 51
Table 25: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 51
Table 26: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 52
Table 27: Market Value for Sparkling Wine - by category ( Million) 2011-2021 52
Table 28: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 53
Table 29: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 53
Table 30: Market Value for Still Wine - by category ( Million) 2011-2021 54
Table 31: Market Value for Still Wine - by category (US$ Million) 2011-2021 54
Table 32: Market Volume for Still Wine - by category (Million Liters) 2011-2021 55
Table 33: Components of change - by Market 55
Table 34: Wine Sales Distribution in South Korea - by Markets (Million Liters), 2016 55
Table 35: Package Material (in Million pack units) 56
Table 36: Pack Type (in Million pack units) 56
Table 37: Closure Type (in Million pack units) 56
Table 38: Primary Outer Type (in Million pack units) 57
Table 39: Exchange Rates: (US$-), 2011-2021 58
Table 40: GDP Per Capita () 58
Table 41: Population 58
Table 42: Consumer Price Index 58
Table 43: Age Profile (Millions of Persons) 59

List of Figures
Figure 1: South Korea compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in South Korea compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Degree of trading up/down in the South Korean Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in South Korea compared to global and Asia-Pacific average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 15
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 17
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 19
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 20
Figure 14: Leading brands in the South Korean Wine sector, volume share, 2016 21
Figure 15: Leading brands in the Sparkling Wine market, volume share, 2016 23
Figure 16: Leading brands in the Still Wine market, volume share, 2016 24
Figure 17: Packaging share and growth analysis by package material, 2011-2021 28
Figure 18: Use of package material by markets (in pack units), 2016 29
Figure 19: Packaging share and growth analysis by pack type, 2011-2021 30
Figure 20: Use of pack type by markets (in pack units), 2016 31
Figure 21: Packaging share and growth analysis by closure type, 2011-2021 32
Figure 22: Use of closure type by markets (in pack units), 2016 33
Figure 23: Packaging share and growth analysis by primary outer type, 2011-2021 34
Figure 24: Use of primary outer type by markets (in pack units), 2016 35
Figure 25: Relative comparison of countries based on PEST analysis 36
Figure 26: South Koreas GDP per capita, 2011-2016 39
Figure 27: Population growth in South Korea, 2011-2016 40
Figure 28: Consumer Price Index, South Korea, 2010-2016 41
Figure 29: Age Profile, South Korea, 2016 42
Figure 30: Consumption of Wine by gender, South Korea, 2016 43
Figure 31: Consumption of Wine by age, South Korea, 2016 44
Figure 32: Consumption of Wine by education, South Korea, 2016 45
Figure 33: Consumption of Wine by degree of urbanization, South Korea, 2016 46
Figure 34: About GlobalData 60

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