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Country Profile: Wine Sector in South Africa

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 79 Pages

Country Profile: Wine Sector in South Africa

Summary

South Africa accounted for 84.5% volume share in the Middle East & African Wine sector, in 2016. Large base of young population coupled with increasing preferences for Red Wine and Rose Wine over other alcoholic beverages is driving the South African Wine sector. Of all the markets, Still Wine is the largest in value and volume terms, while Sparkling Wine is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of wine in the country. Glass is the commonly used package material in the sector and is forecast to register the fastest growth during 2016-2021. Namaqua Wines and Distell Group Limited are the leading market players in the South African Wine sector.

GlobalDatas Country Profile report on the Wine sector in South Africa provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in South Africa accounted for 84.5% volume share in the Middle East & Africa region
- South Africa ranks third on the extent of fragmentation
- The top five brands accounting for a 28.7% share in 2016.
- The per capita consumption of Wine is higher in South Africa compared to the regional and global levels
- Per capita consumption of Still Wine and Fortified Wine is higher in South Africa compared to global and regional levels

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. South Africa in the global and regional context 3
3.1. South Africas share in the Global and Middle East & Africa Wine sector 3
3.2. South Africa compared to other leading countries in Middle East & Africa 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in South Africa 5
4.2. Per capita consumption - South Africa compared to Middle East & Africa and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 14
5.4. Market analysis: Still Wine 16
6. Distribution analysis 18
6.1. Distribution channel share analysis: Wine 18
6.2. Distribution channel share analysis: Fortified Wine 19
6.3. Distribution channel share analysis: Sparkling Wine 20
6.4. Distribution channel share analysis: Still Wine 21
7. Competitive landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 26
7.3. Brand share analysis by category 32
7.3.1. Fortified Wine 32
7.3.2. Sparkling Wine 33
7.3.3. Still Wine 34
8. Packaging analysis 39
8.1. Packaging share and growth analysis by package material 39
8.2. Packaging share analysis by package material 40
8.3. Packaging share and growth analysis by pack type 41
8.4. Packaging share analysis by pack type 42
8.5. Packaging share and growth analysis by closure type 43
8.6. Packaging share analysis by closure type 44
8.7. Packaging share and growth analysis by primary outer type 45
8.8. Packaging share analysis by primary outer type 46
9. Macroeconomic analysis 47
9.1. GDP per Capita 50
9.2. Population and population growth 51
9.3. Consumer Price Index 52
9.4. Population breakdown by age 53
10. Consumergraphics 54
10.1. Consumption by Gender 54
10.2. Consumption by Age 55
10.3. Consumption by Education 56
10.4. Consumption by Degree of Urbanization 57
11. Methodology 58
12. Definitions 59
13. Appendix 62
14. About GlobalData 71
15. Disclaimer 72
16. Contact Us 73

List of Tables
Table 1: Volume share of South Africa in the global and Middle East & Africa Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Fortified Wine market categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 13
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 15
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 15
Table 7: Value analysis of Still Wine market by categories, 2011-2021 17
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 17
Table 9: Brand Volume - Wine sector, 2016 23
Table 10: Brand Volume - Fortified Wine market, 2016 27
Table 11: Brand Volume - Sparkling Wine market, 2016 28
Table 12: Brand Volume - Still Wine market, 2016 30
Table 13: Brand Volume - Port category 32
Table 14: Brand Volume - Other Fortified Wine category, 2016 32
Table 15: Brand Volume - Champagne category, 2016 33
Table 16: Brand Volume - Other Sparkling Wine category, 2016 33
Table 17: Brand Volume - Red Wine category, 2016 34
Table 18: Brand Volume - Rose Wine category, 2016 36
Table 19: Brand Volume - White Wine category, 2016 37
Table 20: Consumption of Wine by gender and markets (Million Liters, 2016) 54
Table 21: Consumption of Wine by age and markets (Million Liters, 2016) 55
Table 22: Consumption of Wine by education and markets (Million Liters, 2016) 56
Table 23: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 57
Table 24: Market Definitions 59
Table 25: Category Definitions 60
Table 26: Channel Definitions 61
Table 27: Market Value for Fortified Wine - by category (R Million) 2011-2021 62
Table 28: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 62
Table 29: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 63
Table 30: Market Value for Sparkling Wine - by category (R Million) 2011-2021 63
Table 31: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 64
Table 32: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 64
Table 33: Market Value for Still Wine - by category (R Million) 2011-2021 65
Table 34: Market Value for Still Wine - by category (US$ Million) 2011-2021 65
Table 35: Market Volume for Still Wine - by category (Million Liters) 2011-2021 66
Table 36: Components of change - by Market 66
Table 37: Wine Sales Distribution in South Africa - by Markets (Million Liters), 2016 67
Table 38: Package Material (in Million pack units) 67
Table 39: Pack Type (in Million pack units) 67
Table 40: Closure Type (in Million pack units) 68
Table 41: Primary Outer Type (in Million pack units) 68
Table 42: Exchange Rates: (US$-R), 2011-2021 69
Table 43: GDP Per Capita (R) 69
Table 44: Population 69
Table 45: Consumer Price Index 69
Table 46: Age Profile (Millions of Persons), 2016 70

List of Figures
Figure 1: South Africa compared to other top three countries in Middle East & Africa - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in South Africa compared to global and Middle East & Africa average, 2011-2021 6
Figure 4: Degree of trading up/down in the South African Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in South Africa compared to global and Middle East & Africa average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 14
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 16
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 18
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 19
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 20
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 21
Figure 14: Leading brands in the South African Wine sector, volume share, 2016 22
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 26
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 28
Figure 17: Leading brands in the Still Wine market, volume share, 2016 30
Figure 18: Packaging share and growth analysis by package material, 2011-2021 39
Figure 19: Use of package material by markets (in pack units), 2016 40
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 41
Figure 21: Use of pack type by markets (in pack units), 2016 42
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 43
Figure 23: Use of closure type by markets (in pack units), 2016 44
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 45
Figure 25: Use of primary outer type by markets (in pack units), 2016 46
Figure 26: Relative comparison of countries based on PEST analysis 47
Figure 27: South Africas GDP per capita, 2011-2016 50
Figure 28: Population growth in South Africa, 2011-2016 51
Figure 29: Consumer Price Index, South Africa, 2010-2016 52
Figure 30: Age Profile, South Africa, 2016 53
Figure 31: Consumption of Wine by gender, South Africa, 2016 54
Figure 32: Consumption of Wine by age, South Africa, 2016 55
Figure 33: Consumption of Wine by education, South Africa, 2016 56
Figure 34: Consumption of Wine by degree of urbanization, South Africa, 2016 57
Figure 35: About GlobalData 71

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