866-997-4948(US-Canada Toll Free)

Country Profile: Wine Sector in Poland

Published By :

GlobalData

Published Date : Aug 2017

Category :

Wine

No. of Pages : 72 Pages

Country Profile: Wine Sector in Poland

Summary

GlobalDatas Country Profile report on the Wine sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Wine sector in Poland is driven by increase in purchasing power of consumers and growing acceptability of new variants of wine in the market. Of the three markets, Still Wine is the largest in both value and volume terms. It is also forecast to register the fastest growth in value terms, during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Wine in the country. Glass is the most commonly used package material in the sector, while Paper & Board is forecast to register the fastest growth during 2016-2021. E & J Gallo Winery , Ambra S.A. and Bartex-Bartol sp.j. are the leading market players in the Polish Wine sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Poland is forecast to grow at 8.8% CAGR in value terms during 2016-2021
- Per capita consumption of Wine is higher in Poland compared to the global level
- Hypermarkets & Supermarkets is the largest distribution channel in Polish Wine sector
- Carlo Rossi accounts for the leading share in Polish Wine sector
- Glass is the most commonly used package material in Poland Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Poland in the global and regional context 3
3.1. Polands share in the Global and Eastern EuropeanWine sector 3
3.2. Poland compared to other leadingcountries in Eastern Europe 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Poland 5
4.2. Per capita consumption -Poland compared to Eastern Europe and globally 6
4.3. Value and volume analysisof markets in the Wine sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Fortified Wine 10
5.3. Market analysis: Sparkling Wine 12
5.4. Market analysis: Still Wine 14
6. Distribution analysis 16
6.1. Distribution channel share analysis: Wine 16
6.2. Distribution channel share analysis: Fortified Wine 17
6.3. Distribution channel share analysis: Sparkling Wine 18
6.4. Distribution channel share analysis: Still Wine 19
7. Competitive landscape 20
7.1. Brand share analysis by sector 20
7.2. Brand share analysis by markets 22
7.3. Brand share analysis by category 26
7.3.1. Fortified Wine 26
7.3.2. Sparkling Wine 28
7.3.3. Still Wine 29
7.4. Private label share analysis 31
8. Packaging analysis 33
8.1. Packaging share and growth analysis by package material 33
8.2. Packaging share analysis by package material 34
8.3. Packaging share and growth analysis by pack type 35
8.4. Packaging share analysis by pack type 36
8.5. Packaging share and growth analysis by closure type 37
8.6. Packaging share analysis by closure type 38
8.7. Packaging share and growth analysis by primary outer type 39
8.8. Packaging share analysis by primary outer type 40
9. Macroeconomic analysis 41
9.1. GDP per Capita 44
9.2. Population and population growth 45
9.3. Consumer Price Index 46
9.4. Population breakdown by age 47
10. Consumergraphics 48
10.1. Consumption by Gender 48
10.2. Consumption by Age 49
10.3. Consumption by Education 50
10.4. Consumption by Degree of Urbanization 51
11. Methodology 52
12. Definitions 53
13. Appendix 56
14. About GlobalData 65
15. Disclaimer 66
16. Contact Us 67

List of Tables
Table 1: Volume share of Mexico in the global and Eastern Europe Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis by of Fortified Wine market categories, 2011-2021 11
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 11
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 13
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 13
Table 7: Value analysis of Still Wine market by categories, 2011-2021 15
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 15
Table 9: Brand Volume - Wine sector, 2016 21
Table 10: Brand Volume - Fortified Wine market, 2016 23
Table 11: Brand Volume - Sparkling Wine market, 2016 24
Table 12: Brand Volume - Still Wine market, 2016 25
Table 13: Brand Volume - Madeira category 26
Table 14: Brand Volume - Port category 26
Table 15: Brand Volume - Sherry category 26
Table 16: Brand Volume - Vermouth category, 2016 27
Table 17: Brand Volume - Other Fortified Wine category, 2016 27
Table 18: Brand Volume - Cava category, 2016 28
Table 19: Brand Volume - Champagne category, 2016 28
Table 20: Brand Volume - Other Sparkling Wine category, 2016 28
Table 21: Brand Volume - Red Wine category, 2016 29
Table 22: Brand Volume - Rose Wine category, 2016 29
Table 23: Brand Volume - White Wine category, 2016 29
Table 24: Consumption of Wine by gender and markets (Million Liters, 2016) 48
Table 25: Consumption of Wine by age and markets (Million Liters, 2016) 49
Table 26: Consumption of Wine by education and markets (Million Liters, 2016) 50
Table 27: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 51
Table 28: Market Definitions 53
Table 29: Category Definitions 54
Table 30: Channel Definitions 55
Table 31: Market Value for Fortified Wine - by category (Zl Million) 2011-2021 56
Table 32: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 56
Table 33: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 57
Table 34: Market Value for Sparkling Wine - by category (Zl Million) 2011-2021 57
Table 35: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 58
Table 36: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 58
Table 37: Market Value for Still Wine - by category (Zl Million) 2011-2021 59
Table 38: Market Value for Still Wine - by category (US$ Million) 2011-2021 59
Table 39: Market Volume for Still Wine - by category (Million Liters) 2011-2021 60
Table 40: Components of change - by Market 60
Table 41: Wine Sales Distribution in Poland - by Markets (Million Liters), 2016 60
Table 42: Package Material (in Million pack units) 61
Table 43: Pack Type (in Million pack units) 61
Table 44: Closure Type (in Million pack units) 62
Table 45: Primary Outer Type (in Million pack units) 62
Table 46: Exchange Rates: (US$-Zl), 2011-2021 63
Table 47: GDP Per Capita (Zl) 63
Table 48: Population 63
Table 49: Consumer Price Index 63
Table 50: Age Profile (Millions of Persons) 64

List of Figures
Figure 1: Poland compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption*in Poland compared to global and Eastern European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption* (by markets) in Poland compared to global and Eastern Europeanaverage, 2016 9
Figure 6: Value and volume growth analysis, Fortified Wine market, 2011-2021 10
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021 12
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021 14
Figure 9: Distribution channel share (Volume), Wine, 2011-2016 16
Figure 10: Distribution channel share (Volume), Fortified Wine market, 2011-2016 17
Figure 11: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Still Wine market, 2011-2016 19
Figure 13: Leading brands in the PolishWine sector, volume share, 2016 20
Figure 14: Leading brands in the Fortified Wine market, volume share, 2016 22
Figure 15: Leading brands in the Sparkling Wine market, volume share, 2016 24
Figure 16: Leading brands in the Still Wine market, volume share, 2016 25
Figure 17: Private label penetration by markets (volume terms), 2016 31
Figure 18: Growth analysis, private label and brands, (2011-2016) 32
Figure 19: Packaging share and growth analysis by package material, 2011-2021 33
Figure 20: Use of package material by markets (in pack units), 2016 34
Figure 21: Packaging share and growth analysis by pack type, 2011-2021 35
Figure 22: Use of pack type by markets (in pack units), 2016 36
Figure 23: Packaging share and growth analysis by closure type, 2011-2021 37
Figure 24: Use of closure type by markets (in pack units), 2016 38
Figure 25: Packaging share and growth analysis by primary outer type, 2011-2021 39
Figure 26: Use of primary outer type by markets (in pack units), 2016 40
Figure 27: Relative comparison of countries based on PEST analysis 41
Figure 28: Polands GDP per capita, 2011-2016 44
Figure 29: Population growth in Poland, 2011-2016 45
Figure 30: Consumer Price Index, Poland, 2010-2016 46
Figure 31: Age Profile, Poland, 2016 47
Figure 32: Consumption of Wine by gender, Poland, 2016 48
Figure 33: Consumption of Wine by age, Poland, 2016 49
Figure 34: Consumption of Wine by education, Poland, 2016 50
Figure 35: Consumption of Wine by degree of urbanization, Poland, 2016 51
Figure 36: About GlobalData 65

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *