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Country Profile: Wine Sector in Peru

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 76 Pages

Country Profile: Wine Sector in Peru

Summary

The Wine sector in Peru accounted for a volume share of 0.25% of the Latin American market in 2016. Still Wine accounted for the largest share in both value and volume terms in the same year and is also forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel in the sector. Santiago Queirolo and Tacama are the leading brand in the sector. Glass is the most commonly used package material in the Peruvian Wine sector.

GlobalDatas Country Profile report on the Wine sector in Peru provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The per capita consumption of Wine is lower in Peru compared to global and regional levels
- Still Wine is the largest market in value and volume terms in the Peruvian Wine sector
- Hypermarkets & Supermarkets is the largest distribution channel, closely followed by On-trade transactions in the Peruvian Wine sector
- Santiago Queirolo accounts for the leading share in the Peruvian Wine sector
- Glass is the most commonly used package material in the Peruvian Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Peru in the global and regional context 3
3.1. Perus share in the Global and Latin American Wine sector 3
3.2. Peru compared to other leading countries in Latin America 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Peru 5
4.2. Per capita consumption - Peru compared to Latin America and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 14
5.4. Market analysis: Still Wine 17
6. Distribution analysis 20
6.1. Distribution channel share analysis: Wine 20
6.2. Distribution channel share analysis: Fortified Wine 21
6.3. Distribution channel share analysis: Sparkling Wine 22
6.4. Distribution channel share analysis: Still Wine 23
7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 27
7.3. Brand share analysis by category 32
7.3.1. Fortified Wine 32
7.3.2. Sparkling Wine 33
7.3.3. Still Wine 35
8. Packaging analysis 37
8.1. Packaging share and growth analysis by package material 37
8.2. Packaging share analysis by package material 38
8.3. Packaging share and growth analysis by pack type 39
8.4. Packaging share analysis by pack type 40
8.5. Packaging share and growth analysis by closure type 41
8.6. Packaging share analysis by closure type 42
8.7. Packaging share and growth analysis by primary outer type 43
8.8. Packaging share analysis by primary outer type 44
9. Macroeconomic analysis 45
9.1. GDP per Capita 48
9.2. Population and population growth 49
9.3. Consumer Price Index 50
9.4. Population breakdown by age 51
10. Consumergraphics 52
10.1. Consumption by Gender 52
10.2. Consumption by Age 53
10.3. Consumption by Education 54
10.4. Consumption by Degree of Urbanization 55
11. Methodology 56
12. Definitions 57
13. Appendix 60
14. About GlobalData 68
15. Disclaimer 69
16. Contact Us 70

List of Tables
Table 1: Volume share of Peru in the global and Latin America Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Fortified Wine market categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 13
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 15
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 16
Table 7: Value analysis of Still Wine market by categories, 2011-2021 18
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 19
Table 9: Brand Volume - Wine sector, 2016 25
Table 10: Brand Volume - Fortified Wine market, 2016 27
Table 11: Brand Volume - Sparkling Wine market, 2016 28
Table 12: Brand Volume - Still Wine market, 2016 30
Table 13: Brand Volume - Port category 32
Table 14: Brand Volume - Vermouth category, 2016 32
Table 15: Brand Volume - Cava category, 2016 33
Table 16: Brand Volume - Champagne category, 2016 33
Table 17: Brand Volume - Other Sparkling Wine category, 2016 34
Table 18: Brand Volume - Red Wine category, 2016 35
Table 19: Brand Volume - Rose Wine category, 2016 36
Table 20: Brand Volume - White Wine category, 2016 36
Table 21: Consumption of Wine by gender and markets (Million Liters, 2016) 52
Table 22: Consumption of Wine by age and markets (Million Liters, 2016) 53
Table 23: Consumption of Wine by education and markets (Million Liters, 2016) 54
Table 24: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 55
Table 25: Market Definitions 57
Table 26: Category Definitions 58
Table 27: Channel Definitions 59
Table 28: Market Value for Fortified Wine - by category (S/. Million) 2011-2021 60
Table 29: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 60
Table 30: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 61
Table 31: Market Value for Sparkling Wine - by category (S/. Million) 2011-2021 61
Table 32: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 62
Table 33: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 62
Table 34: Market Value for Still Wine - by category (S/. Million) 2011-2021 63
Table 35: Market Value for Still Wine - by category (US$ Million) 2011-2021 63
Table 36: Market Volume for Still Wine - by category (Million Liters) 2011-2021 64
Table 37: Components of change - by Market, 2015-2016 64
Table 38: Wine Sales Distribution in Peru - by Markets Million Liters), 2016 64
Table 39: Package Material (in Million pack units) 65
Table 40: Pack Type (in Million pack units) 65
Table 41: Closure Type (in Million pack units) 65
Table 42: Primary Outer Type (in Million pack units) 66
Table 43: Exchange Rates: (US$-S/.), 2011-2021 66
Table 44: GDP Per Capita (S/.), 2011-2016 66
Table 45: Population, 2011-2016 67
Table 46: Consumer Price Index, 2011-2016 67
Table 47: Age Profile (in Millions), 2016 67

List of Figures
Figure 1: Peru compared to other top four countries in Latin America - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Peru compared to global and Latin American average, 2011-2021 6
Figure 4: Degree of trading up/down in the Peruvian Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in Peru compared to global and Latin American average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 14
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 17
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 20
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 21
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 22
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 23
Figure 14: Leading brands in the Peruvian Wine sector, volume share, 2016 24
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 27
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 28
Figure 17: Leading brands in the Still Wine market, volume share, 2016 30
Figure 18: Packaging share and growth analysis by package material, 2011-2021 37
Figure 19: Use of package material by markets (in pack units), 2016 38
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 39
Figure 21: Use of pack type by markets (in pack units), 2016 40
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 41
Figure 23: Use of closure type by markets (in pack units), 2016 42
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 43
Figure 25: Use of primary outer type by markets (in pack units), 2016 44
Figure 26: Relative comparison of countries based on PEST analysis 45
Figure 27: Perus GDP per capita, 2011-2016 48
Figure 28: Population growth in Peru, 2011-2016 49
Figure 29: Consumer Price Index, Peru, 2010-2016 50
Figure 30: Age Profile, Peru, 2016 51
Figure 31: Consumption of Wine by Gender, Peru, 2016 52
Figure 32: Consumption of Wine by age, Peru, 2016 53
Figure 33: Consumption of Wine by education, Peru, 2016 54
Figure 34: Consumption of Wine by degree of urbanization, Peru, 2016 55
Figure 35: About GlobalData 68

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