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Country Profile: Wine Sector in New Zealand

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 82 Pages

Country Profile: Wine Sector in New Zealand

Summary

The New Zealand Wine sector accounted for a volume share of 2.8% of the regional (Asia-Pacific) market in 2016. The sector is led by Still Wine market in both value and volume terms, while Sparkling Wine is expected to be the fastest growing market during the forecast period (2016-2021). The top five brands in the New Zealand Wine sector accounted for 17.5% volume share in 2016, with Church Road, Villa Maria and Vidal being the top players. Hypermarkets & Supermarkets accounted for the leading share in the distribution of Wine in the country. Glass is the most commonly used packaging material in the sector.

GlobalDatas Country Profile report on the Wine sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The New Zealand Wine sector accounted for a volume share of 2.8% of the regional (Asia-Pacific) market, in 2016.
- Of the three markets, Still Wine was the largest in value terms, while Sparkling Wine market is expected to grow at the fastest CAGR, during 2016-2021.
- Hypermarkets & Supermarkets was the leading distribution channel in the New Zealand Wine sector.
- The top five brands in the New Zealand Wine sector accounted for a 17.5% volume share in 2016.
- Glass is the most commonly used package material in the sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. New Zealand in the global and regional context 3
3.1. New Zealands share in the Global and Asia-Pacific Wine sector 3
3.2. New Zealand compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in New Zealand 5
4.2. Per capita consumption - New Zealand compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 13
5.4. Market analysis: Still Wine 15
6. Distribution analysis 17
6.1. Distribution channel share analysis: Wine 17
6.2. Distribution channel share analysis: Fortified Wine 18
6.3. Distribution channel share analysis: Sparkling Wine 19
6.4. Distribution channel share analysis: Still Wine 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 31
7.3.1. Fortified Wine 31
7.3.2. Sparkling Wine 32
7.3.3. Still Wine 34
8. Packaging analysis 40
8.1. Packaging share and growth analysis by package material 40
8.2. Packaging share analysis by package material 41
8.3. Packaging share and growth analysis by pack type 42
8.4. Packaging share analysis by pack type 43
8.5. Packaging share and growth analysis by closure type 44
8.6. Packaging share analysis by closure type 45
8.7. Packaging share and growth analysis by primary outer type 46
8.8. Packaging share analysis by primary outer type 47
9. Macroeconomic analysis 48
9.1. GDP per Capita 51
9.2. Population and population growth 52
9.3. Consumer Price Index 53
9.4. Population breakdown by age 54
10. Consumergraphics 55
10.1. Consumption by Gender 55
10.2. Consumption by Age 56
10.3. Consumption by Education 57
10.4. Consumption by Degree of Urbanization 58
11. Methodology 59
12. Definitions 60
13. Appendix 63
14. About GlobalData 74
15. Disclaimer 75
16. Contact Us 76

List of Tables
Table 1: Volume share of New Zealand in the global and Asia-Pacific Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis by of Fortified Wine market by categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 14
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 14
Table 7: Value analysis of Still Wine market by categories, 2011-2021 16
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 16
Table 9: Brand Volume - Wine sector, 2016 22
Table 10: Brand Volume - Fortified Wine market, 2016 25
Table 11: Brand Volume - Sparkling Wine market, 2016 26
Table 12: Brand Volume - Still Wine market, 2016 28
Table 13: Brand Volume - Sherry category 31
Table 14: Brand Volume - Champagne category, 2016 32
Table 15: Brand Volume - Prosecco category, 2016 32
Table 16: Brand Volume - Other Sparkling Wine category, 2016 32
Table 17: Brand Volume - Red Wine category, 2016 34
Table 18: Brand Volume - Rose Wine category, 2016 37
Table 19: Brand Volume - White Wine category, 2016 38
Table 20: Consumption of Wine by gender and markets (Million Liters, 2016) 55
Table 21: Consumption of Wine by age and markets (Million Liters, 2016) 56
Table 22: Consumption of Wine by education and markets (Million Liters, 2016) 57
Table 23: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 58
Table 24: Market Definitions 60
Table 25: Category Definitions 61
Table 26: Channel Definitions 62
Table 27: Market Value for Fortified Wine - by category (NZ$ Million) 2011-2021 63
Table 28: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 64
Table 29: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 65
Table 30: Market Value for Sparkling Wine - by category (NZ$ Million) 2011-2021 65
Table 31: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 66
Table 32: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 67
Table 33: Market Value for Still Wine - by category (NZ$ Million) 2011-2021 67
Table 34: Market Value for Still Wine - by category (US$ Million) 2011-2021 68
Table 35: Market Volume for Still Wine - by category (Million Liters) 2011-2021 68
Table 36: Components of change - by Market, 2015-2016 69
Table 37: Wine Sales Distribution in New Zealand - by Markets (Million Liters), 2016 69
Table 38: Package Material (in Million pack units) 70
Table 39: Pack Type (in Million pack units) 70
Table 40: Closure Type (in Million pack units) 71
Table 41: Primary Outer Type (in Million pack units) 71
Table 42: Exchange Rates: (US$-NZ$), 2011-2021 72
Table 43: GDP Per Capita (NZ$) 72
Table 44: Population 72
Table 45: Consumer Price Index 73
Table 46: Age Profile (Millions of Persons), 2016 73

List of Figures
Figure 1: New Zealand compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in New Zealand compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Degree of trading up/down in the New Zealand Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets)* in New Zealand compared to global and Asia-Pacific average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 15
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 17
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 19
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 20
Figure 14: Leading brands in the New Zealand Wine sector, volume share, 2016 21
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 25
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 26
Figure 17: Leading brands in the Still Wine market, volume share, 2016 28
Figure 18: Packaging share and growth analysis by package material, 2011-2021 40
Figure 19: Use of package material by markets (in pack units), 2016 41
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 42
Figure 21: Use of pack type by markets (in pack units), 2016 43
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 44
Figure 23: Use of closure type by markets (in pack units), 2016 45
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 46
Figure 25: Use of primary outer type by markets (in pack units), 2016 47
Figure 26: Relative comparison of countries based on PEST analysis 48
Figure 27: New Zealands GDP per capita, 2011-2016 51
Figure 28: Population growth in New Zealand, 2011-2016 52
Figure 29: Consumer Price Index, New Zealand, 2010-2016 53
Figure 30: Age Profile, New Zealand, 2016 54
Figure 31: Consumption of Wine by Gender, New Zealand, 2016 55
Figure 32: Consumption of Wine by age, New Zealand, 2016 56
Figure 33: Consumption of Wine by education, New Zealand, 2016 57
Figure 34: Consumption of Wine by degree of urbanization, New Zealand, 2016 58
Figure 35: About GlobalData 74

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