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Country Profile: Wine Sector in Mexico

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 77 Pages

Country Profile: Wine Sector in Mexico

Summary

The sector is driven by growing wine drinking culture in Mexico. Increasing domestic production of wine and shift in consumer preferences from spirits to wine are also contributing to the sector growth.The sector is led by the Still Wine market in value terms, while it is expected to register the fastest value growth during 2016-2021. On-trade transactions is the leading distribution channel by volume in the country. Glass is the most commonly used package material, while Paper & Board is expected to register the fastest growth during 2016-2021. Via Concha Y Toro S.A., Vinicola la cetto sa, Juve & Camps SaE & J Gallo Winery and Barossa Valley Wine Company are the leading market players in the country.

GlobalDatas Country Profile report on the Wine sector in Mexico provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The per capita consumption of Wine is lower in Mexico compared to global and regional levels
- Still Wine is the largest market in value and volume terms in the Mexican Wine sector
- On-trade transactions is the largest distribution channel, closely followed by Food & Drinks Specialists in the Mexican Wine sector
- Concha Y Toro accounts for the leading share in the Mexican Wine sector
- Glass is the most commonly used package material in the Mexican Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Mexico in the global and regional context 3
3.1. Mexicos share in the Global and North American Wine sector 3
3.2. Mexico compared to other leading countries in North America 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Mexico 5
4.2. Per capita consumption - Mexico compared to North America and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 13
5.4. Market analysis: Still Wine 15
6. Distribution analysis 18
6.1. Distribution channel share analysis: Wine 18
6.2. Distribution channel share analysis: Fortified Wine 19
6.3. Distribution channel share analysis: Sparkling Wine 20
6.4. Distribution channel share analysis: Still Wine 21
7. Competitive landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 31
7.3.1. Fortified Wine 31
7.3.2. Sparkling Wine 33
7.3.3. Still Wine 34
8. Packaging analysis 37
8.1. Packaging share and growth analysis by package material 37
8.2. Packaging share analysis by package material 38
8.3. Packaging share and growth analysis by pack type 39
8.4. Packaging share analysis by pack type 40
8.5. Packaging share and growth analysis by closure type 41
8.6. Packaging share analysis by closure type 42
8.7. Packaging share and growth analysis by primary outer type 43
8.8. Packaging share analysis by primary outer type 44
9. Macroeconomic analysis 45
9.1. GDP per Capita 48
9.2. Population and population growth 49
9.3. Consumer Price Index 50
9.4. Population breakdown by age 51
10. Consumergraphics 52
10.1. Consumption by Gender 52
10.2. Consumption by Age 53
10.3. Consumption by Education 54
10.4. Consumption by Degree of Urbanization 55
11. Methodology 56
12. Definitions 57
13. Appendix 60
14. About GlobalData 69
15. Disclaimer 70
16. Contact Us 71

List of Tables
Table 1: Volume share of Mexico in the global and North America Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Fortified Wine market categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 14
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 14
Table 7: Value analysis of Still Wine market by categories, 2011-2021 16
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 16
Table 9: Brand Volume - Wine sector, 2016 23
Table 10: Brand Volume - Fortified Wine market, 2016 26
Table 11: Brand Volume - Sparkling Wine market, 2016 27
Table 12: Brand Volume - Still Wine market, 2016 29
Table 13: Brand Volume - Port category 31
Table 14: Brand Volume - Sherry category 31
Table 15: Brand Volume - Vermouth category, 2016 31
Table 16: Brand Volume - Other Fortified Wine category, 2016 32
Table 17: Brand Volume - Cava category, 2016 33
Table 18: Brand Volume - Champagne category, 2016 33
Table 19: Brand Volume - Other Sparkling Wine category, 2016 33
Table 20: Brand Volume - Red Wine category, 2016 34
Table 21: Brand Volume - Rose Wine category, 2016 35
Table 22: Brand Volume - White Wine category, 2016 35
Table 23: Consumption of Wine by gender and markets (Million Liters, 2016) 52
Table 24: Consumption of Wine by age and markets (Million Liters, 2016) 53
Table 25: Consumption of Wine by education and markets (Million Liters, 2016) 54
Table 26: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 55
Table 27: Market Definitions 57
Table 28: Category Definitions 58
Table 29: Channel Definitions 59
Table 30: Market Value for Fortified Wine - by category (Mex$ Million) 2011-2021 60
Table 31: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 61
Table 32: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 61
Table 33: Market Value for Sparkling Wine - by category (Mex$ Million) 2011-2021 62
Table 34: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 62
Table 35: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 63
Table 36: Market Value for Still Wine - by category (Mex$ Million) 2011-2021 63
Table 37: Market Value for Still Wine - by category (US$ Million) 2011-2021 64
Table 38: Market Volume for Still Wine - by category (Million Liters) 2011-2021 64
Table 39: Components of change - by Market, 2015-2016 65
Table 40: Wine Sales Distribution in Mexico - by Markets (Million Liters), 2016 65
Table 41: Package Material (in Million pack units) 66
Table 42: Pack Type (in Million pack units) 66
Table 43: Closure Type (in Million pack units) 67
Table 44: Primary Outer Type (in Million pack units) 67
Table 45: Exchange Rates: (US$-Mex$), 2011-2021 67
Table 46: GDP Per Capita (Mex$) 68
Table 47: Population 68
Table 48: Consumer Price Index 68
Table 49: Age Profile (Millions of Persons) 68

List of Figures
Figure 1: Mexico compared to other top two countries in North America - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Mexico compared to global and North American average, 2011-2021 6
Figure 4: Degree of trading up/down in the Mexican Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in Mexico compared to global and North American average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 15
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 18
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 19
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 20
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 21
Figure 14: Leading brands in the Mexican Wine sector, volume share, 2016 22
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 25
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 27
Figure 17: Leading brands in the Still Wine market, volume share, 2016 29
Figure 18: Packaging share and growth analysis by package material, 2011-2021 37
Figure 19: Use of package material by markets (in pack units), 2016 38
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 39
Figure 21: Use of pack type by markets (in pack units), 2016 40
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 41
Figure 23: Use of closure type by markets (in pack units), 2016 42
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 43
Figure 25: Use of primary outer type by markets (in pack units), 2016 44
Figure 26: Relative comparison of countries based on PEST analysis 45
Figure 27: Mexicos GDP per capita, 2011-2016 48
Figure 28: Population growth in Mexico, 2011-2016 49
Figure 29: Consumer Price Index, Mexico, 2010-2016 50
Figure 30: Age Profile, Mexico, 2016 51
Figure 31: Consumption of Wine by Gender, Mexico, 2016 52
Figure 32: Consumption of Wine by age, Mexico, 2016 53
Figure 33: Consumption of Wine by education, Mexico, 2016 54
Figure 34: Consumption of Wine by degree of urbanization, Mexico, 2016 55
Figure 35: About GlobalData 69

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