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Country Profile: Wine Sector in Malaysia

Published By :

GlobalData

Published Date : Sep 2017

Category :

Wine

No. of Pages : 71 Pages

Country Profile: Wine Sector in Malaysia

Summary

The Wine sector in Malaysia accounted for a volume share of 0.10% in the Eastern European region in 2016. Still Wine accounted for the largest market share in both value and volume terms, while the Fortified Wine market is forecast to register the fastest growth during the forecast period (2016-2021). On-trade transactions accounted for the majority share in the distribution of Wines in the country. Treasury Wine Estates Vintners Limited, Pernod Ricard SA and E & J Gallo Winery are the leading market players in the country.

GlobalDatas Country Profile report on the Wine sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- Of the three markets analysed, Still Wine is the largest, registering a CAGR of 8.3% during 2011-2016
- The per capita consumption of Wine is lower in Malaysia compared to global and regional levels
- On-trade transactions accounted for the majority share in the distribution of Wine in Malaysia
- Carton - Folding is the only primary outer type used in Sparkling Wine and Fortified Wine markets
- Older Consumers and Older Young Adults together accounted for nearly half share in the consumption of Wine in the country

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Malaysia in the global and regional context 3
3.1. Malaysias share in the Global and Asia-Pacific Wine sector 3
3.2. Malaysia compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Malaysia 5
4.2. Per capita consumption - Malaysia compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 14
5.4. Market analysis: Still Wine 17
6. Distribution analysis 20
6.1. Distribution channel share analysis: Wine 20
6.2. Distribution channel share analysis: Fortified Wine 21
6.3. Distribution channel share analysis: Sparkling Wine 22
6.4. Distribution channel share analysis: Still Wine 23
7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 26
7.3. Brand share analysis by category 29
7.3.1. Fortified Wine 29
7.3.2. Sparkling Wine 29
7.3.3. Still Wine 30
8. Packaging analysis 31
8.1. Packaging share and growth analysis by package material 31
8.2. Packaging share analysis by package material 32
8.3. Packaging share and growth analysis by pack type 33
8.4. Packaging share analysis by pack type 34
8.5. Packaging share and growth analysis by closure type 35
8.6. Packaging share analysis by closure type 36
8.7. Packaging share and growth analysis by primary outer type 37
8.8. Packaging share analysis by primary outer type 38
9. Macroeconomic analysis 39
9.1. GDP per Capita 42
9.2. Population and population growth 43
9.3. Consumer Price Index 44
9.4. Population breakdown by age 45
10. Consumergraphics 46
10.1. Consumption by Gender 46
10.2. Consumption by Age 47
10.3. Consumption by Education 48
10.4. Consumption by Degree of Urbanization 49
11. Methodology 50
12. Appendix 51
13. Definitions 60
14. About GlobalData 63
15. Disclaimer 64
16. Contact Us 65

List of Tables
Table 1: Volume share of Malaysia in the global and Asia-Pacific Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Fortified Wine market categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 13
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 15
Table 6: Value analysis of Sparkling Wine market by categories, 2011-2021 16
Table 7: Value analysis of Still Wine market by categories, 2011-2021 18
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 19
Table 9: Brand Volume - Wine sector, 2016 25
Table 10: Brand Volume - Fortified Wine market, 2016 26
Table 11: Brand Volume - Sparkling Wine market, 2016 27
Table 12: Brand Volume - Still Wine market, 2016 28
Table 13: Brand Volume - Other Fortified Wine category, 2016 29
Table 14: Brand Volume - Champagne category, 2016 29
Table 15: Brand Volume - Other Sparkling Wine category, 2016 30
Table 16: Brand Volume - Red Wine category, 2016 30
Table 17: Brand Volume - White Wine category, 2016 30
Table 18: Consumption of Wine by gender and markets (Million Liters, 2016) 46
Table 19: Consumption of Wine by age and markets (Million Liters, 2016) 47
Table 20: Consumption of Wine by education and markets (Million Liters, 2016) 48
Table 21: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 49
Table 22: Market Value for Fortified Wine - by category (RM Thousand) 2011-2021 51
Table 23: Market Value for Fortified Wine - by category (US$ Thousand) 2011-2021 51
Table 24: Market Volume for Fortified Wine - by category (Thousand Literss) 2011-2021 52
Table 25: Market Value for Sparkling Wine - by category (RM Million) 2011-2021 52
Table 26: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 53
Table 27: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 53
Table 28: Market Value for Still Wine - by category (RM Million) 2011-2021 54
Table 29: Market Value for Still Wine - by category (US$ Million) 2011-2021 54
Table 30: Market Volume for Still Wine - by category (Million Liters) 2011-2021 55
Table 31: Components of change - by Market 55
Table 32: Wine Sales Distribution in Malaysia - by Markets (RM Million), 2016 56
Table 33: Package Material (in Million pack units) 56
Table 34: Pack Type (in Million pack units) 56
Table 35: Closure Type (in Million pack units) 57
Table 36: Primary Outer Type (in Million pack units) 57
Table 37: Exchange Rates: (US$-RM), 2011-2021 58
Table 38: GDP Per Capita (RM) , 2011-2021 58
Table 39: Population, 2011-2021 58
Table 40: Consumer Price Index, 2011-2021 59
Table 41: Age Profile (in Millions), 2016 59
Table 42: Market Definitions 60
Table 43: Category Definitions 61
Table 44: Channel Definitions 62

List of Figures
Figure 1: Malaysia compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption in Malaysia* compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Degree of trading up/down in the Malaysian Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in Malaysia* compared to global and Asia-Pacific average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 14
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 17
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 20
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 21
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 22
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 23
Figure 14: Leading brands in the Malaysian Wine sector, volume share, 2016 24
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 26
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 27
Figure 17: Leading brands in the Still Wine market, volume share, 2016 28
Figure 18: Packaging share and growth analysis by package material, 2011-2021 31
Figure 19: Use of package material by markets (in pack units), 2016 32
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 33
Figure 21: Use of pack type by markets (in pack units), 2016 34
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 35
Figure 23: Use of closure type by markets (in pack units), 2016 36
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 37
Figure 25: Use of primary outer type by markets (in pack units), 2016 38
Figure 26: Relative comparison of countries based on PEST analysis 39
Figure 27: Malaysias GDP per capita, 2011-2016 42
Figure 28: Population growth in Malaysia, 2011-2016 43
Figure 29: Consumer Price Index, Malaysia, 2010-2016 44
Figure 30: Age Profile, Malaysia, 2016 45
Figure 31: Consumption of Wine by gender, Malaysia, 2016 46
Figure 32: Consumption of Wine by age, Malaysia, 2016 47
Figure 33: Consumption of Wine by education, Malaysia, 2016 48
Figure 34: Consumption of Wine by degree of urbanization, Malaysia, 2016 49
Figure 35: About GlobalData 63

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