866-997-4948(US-Canada Toll Free)

Country Profile: Wine Sector in Italy

Published By :

GlobalData

Published Date : Aug 2017

Category :

Wine

No. of Pages : 79 Pages

Country Profile: Wine Sector in Italy

Summary

GlobalDatas Country Profile report on the Wine sector in Italy provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Italy accounted for 23.3% share in the Western Europe Wine sector in 2016. Of all the three markets, Still Wine is the largest in value terms, whereas Sparkling Wine market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets accounted for the leading share in the distribution of wine in the country. Glass is the most commonly used packaging material in the sector. CAVIRO Soc Coop Agricola, Banfi Products Corp, Grignolino D`Asti and Nebbiolo D`Alba are the leading market players in Italian Wine sector

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Italy is forecast to grow at 1.2% CAGR in value terms during 2016-2021
- Per capita consumption in Still wine market high in Italy compared to the other markets
- Hypermarkets & Supermarkets is the largest distribution channel in Italian Wine sector
- Tavernello accounts for the leading share in Italy Wine sector
- Glass is the most commonly used package material in Italy Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Italy in the global and regional context 3
3.1. Italys share in the Global and Western European Wine sector 3
3.2. Italy compared to other leading countries in Western Europe 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Italy 5
4.2. Per capita consumption - Italy compared to Western Europe and globally 6
4.3. Value and volume analysis of markets in the Wine sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Fortified Wine 10
5.3. Market analysis: Sparkling Wine 12
5.4. Market analysis: Still Wine 14
6. Distribution analysis 17
6.1. Distribution channel share analysis: Wine 17
6.2. Distribution channel share analysis: Fortified Wine 18
6.3. Distribution channel share analysis: Sparkling Wine 19
6.4. Distribution channel share analysis: Still Wine 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 24
7.3. Brand share analysis by category 30
7.3.1. Fortified Wine 30
7.3.2. Sparkling Wine 32
7.3.3. Still Wine 34
7.4. Private label share analysis 36
8. Packaging analysis 38
8.1. Packaging share and growth analysis by package material 38
8.2. Packaging share analysis by package material 39
8.3. Packaging share and growth analysis by pack type 40
8.4. Packaging share analysis by pack type 41
8.5. Packaging share and growth analysis by closure type 42
8.6. Packaging share analysis by closure type 43
8.7. Packaging share and growth analysis by primary outer type 44
8.8. Packaging share analysis by primary outer type 45
9. Macroeconomic analysis 46
9.1. GDP per Capita 49
9.2. Population and population growth 50
9.3. Consumer Price Index 51
9.4. Population breakdown by age 52
10. Consumergraphics 53
10.1. Consumption by Gender 53
10.2. Consumption by Gender 53
10.3. Consumption by Age 54
10.4. Consumption by Education 55
10.5. Consumption by Degree of Urbanization 56
11. Methodology 57
12. Definitions 58
13. Appendix 61
14. About GlobalData 71
15. Disclaimer 72
16. Contact Us 73

List of Tables
Table 1: Growth analysis by markets, 2016-2021 8
Table 2: Value analysis by of Fortified Wine market categories, 2011-2021 11
Table 3: Volume analysis of Fortified Wine market by categories, 2011-2021 11
Table 4: Value analysis of Sparkling Wine market by categories, 2011-2021 13
Table 5: Volume analysis of Sparkling Wine market by categories, 2011-2021 13
Table 6: Value analysis of Still Wine market by categories, 2011-2021 15
Table 7: Volume analysis of Still Wine market by categories, 2011-2021 16
Table 8: Brand Volume - Wine sector, 2016 22
Table 9: Brand Volume - Fortified Wine market, 2016 25
Table 10: Brand Volume - Sparkling Wine market, 2016 26
Table 11: Brand Volume - Still Wine market, 2016 28
Table 12: Brand Volume - Madeira category 30
Table 13: Brand Volume - Port category 30
Table 14: Brand Volume - Sherry category 30
Table 15: Brand Volume - Vermouth category, 2016 31
Table 16: Brand Volume - Other Fortified Wine category, 2016 31
Table 17: Brand Volume - Cava category, 2016 32
Table 18: Brand Volume - Champagne category, 2016 32
Table 19: Brand Volume - Prosecco category, 2016 33
Table 20: Brand Volume - Other Sparkling Wine category, 2016 33
Table 21: Brand Volume - Red Wine category, 2016 34
Table 22: Brand Volume - Rose Wine category, 2016 34
Table 23: Brand Volume - White Wine category, 2016 35
Table 24: Consumption of Wine by gender and markets (Million Liters, 2016) 53
Table 25: Consumption of Wine by age and markets (Million Liters, 2016) 54
Table 26: Consumption of Wine by education and markets (Million Liters, 2016) 55
Table 27: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 56
Table 28: Market Definitions 58
Table 29: Category Definitions 59
Table 30: Channel Definitions 60
Table 31: Market Value for Fortified Wine - by category ( Million) 2011-2021 61
Table 32: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 62
Table 33: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 62
Table 34: Market Value for Sparkling Wine - by category ( Million) 2011-2021 63
Table 35: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 63
Table 36: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 64
Table 37: Market Value for Still Wine - by category ( Million) 2011-2021 64
Table 38: Market Value for Still Wine - by category (US$ Million) 2011-2021 65
Table 39: Market Volume for Still Wine - by category (Million Liters) 2011-2021 65
Table 40: Wine Sales Distribution in Italy - by Markets (Million Liters), 2016 66
Table 41: Package Material (in Million pack units) 67
Table 42: Pack Type (in Million pack units) 67
Table 43: Closure Type (in Million pack units) 68
Table 44: Primary Outer Type (in Million pack units) 68
Table 45: Exchange Rates: (US$-), 2011-2021 69
Table 46: GDP Per Capita () 69
Table 47: Population 69
Table 48: Consumer Price Index 69
Table 49: Age Profile (Millions of Persons) 70

List of Figures
Figure 1: Volume share of Italy in the global and Western European Wine sector, 2011-2021 3
Figure 2: Italy compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 3: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 4: Per capita consumption* in Italy compared to global and Western European average, 2011-2021 6
Figure 5: Value and volume growth analysis by markets, 2016-2021 7
Figure 6: Per capita consumption* (by markets) in Italy compared to global and Western European average, 2016 9
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 10
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 12
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 14
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 17
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 19
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 20
Figure 14: Leading brands in the Italian Wine sector, volume share, 2016 21
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 24
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 26
Figure 17: Leading brands in the Still Wine market, volume share, 2016 28
Figure 18: Private label penetration by markets (value terms), 2016 36
Figure 19: Growth analysis, private label and brands, (2011-2016) 37
Figure 20: Packaging share and growth analysis by package material, 2011-2021 38
Figure 21: Use of package material by markets (in pack units), 2016 39
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 40
Figure 23: Use of pack type by markets (in pack units), 2016 41
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 42
Figure 25: Use of closure type by markets (in pack units), 2016 43
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 44
Figure 27: Use of primary outer type by markets (in pack units), 2016 45
Figure 28: Relative comparison of countries based on PEST analysis 46
Figure 29: Italys GDP per capita, 2011-2016 49
Figure 30: Population growth in Italy, 2011-2016 50
Figure 31: Consumer Price Index, Italy, 2010-2016 51
Figure 32: Age Profile, Italy, 2016 52
Figure 33: Consumption of Wine by gender, Italy, 2016 53
Figure 34: Consumption of Wine by age, Italy, 2016 54
Figure 35: Consumption of Wine by education, Italy, 2016 55
Figure 36: Consumption of Wine by degree of urbanization, Italy, 2016 56
Figure 37: About GlobalData 71

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *