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Country Profile: Wine Sector in Hungary

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 74 Pages

Country Profile: Wine Sector in Hungary

Summary

Rising disposable income and increasing wine culture in the country are the key growth drivers for the Wine sector in Hungary. The sector is led by the Still Wine market in value terms, while Fortified Wine is expected to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel by volume in the country. Glass is the most commonly used package material, while Paper & Board is expected to register the fastest growth during 2016-2021. Balatonboglari Borgazdasag Zrt and Tamas And Zsolt Gere Winery are the leading market players in the country.

GlobalDatas Country Profile report on the Wine sector in Hungary provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Hungary is forecast to grow at 2% CAGR in value terms during 2016-2021
- Per capita consumption in Still wine market high in Hungary compared to the other markets
- Hypermarkets & Supermarkets is the leading distribution channel of Wine in Hungary
- Bb accounts for the leading share in Hungarian Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Hungary in the global and regional context 3
3.1. Hungarys share in the Global and Eastern European Wine sector 3
3.2. Hungary compared to other leading countries in Eastern Europe 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Hungary 5
4.2. Per capita consumption - Hungary compared to Eastern Europe and globally 6
4.3. Value and volume analysis of markets in the Wine sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Fortified Wine 10
5.3. Market analysis: Sparkling Wine 13
5.4. Market analysis: Still Wine 16
6. Distribution analysis 19
6.1. Distribution channel share analysis: Wine 19
6.2. Distribution channel share analysis: Fortified Wine 20
6.3. Distribution channel share analysis: Sparkling Wine 21
6.4. Distribution channel share analysis: Still Wine 22
7. Competitive landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 30
7.3.1. Fortified Wine 30
7.3.2. Sparkling Wine 31
7.3.3. Still Wine 32
8. Packaging analysis 35
8.1. Packaging share and growth analysis by package material 35
8.2. Packaging share analysis by package material 36
8.3. Packaging share and growth analysis by pack type 37
8.4. Packaging share analysis by pack type 38
8.5. Packaging share and growth analysis by closure type 39
8.6. Packaging share analysis by closure type 40
8.7. Packaging share and growth analysis by primary outer type 41
8.8. Packaging share analysis by primary outer type 42
9. Macroeconomic analysis 43
9.1. GDP per Capita 46
9.2. Population and population growth 47
9.3. Consumer Price Index 48
9.4. Population breakdown by age 49
10. Consumergraphics 50
10.1. Consumption by Gender 50
10.2. Consumption by Age 51
10.3. Consumption by Education 52
10.4. Consumption by Degree of Urbanization 53
11. Methodology 54
12. Definitions 55
13. Appendix 58
14. About GlobalData 67
15. Disclaimer 68
16. Contact Us 69

List of Tables
Table 1: Volume share of Hungary in the global and Eastern Europe Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of Fortified Wine market by categories, 2011-2021 11
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 14
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 15
Table 7: Value analysis of Still Wine market by categories, 2011-2021 17
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 18
Table 9: Brand Volume - Wine sector, 2016 24
Table 10: Brand Volume - Fortified Wine market, 2016 25
Table 11: Brand Volume - Sparkling Wine market, 2016 27
Table 12: Brand Volume - Still Wine market, 2016 29
Table 13: Brand Volume - Vermouth category, 2016 30
Table 14: Brand Volume - Other Sparkling Wine category, 2016 31
Table 15: Brand Volume - Red Wine category, 2016 32
Table 16: Brand Volume - Rose Wine category, 2016 33
Table 17: Brand Volume - White Wine category, 2016 34
Table 18: Consumption of Wine by gender and markets (Million Liters, 2016) 50
Table 19: Consumption of Wine by age and markets (Million Liters, 2016) 51
Table 20: Consumption of Wine by education and markets (Million Liters, 2016) 52
Table 21: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 53
Table 22: Market Definitions 55
Table 23: Category Definitions 56
Table 24: Channel Definitions 57
Table 25: Market Value for Fortified Wine - by category (Ft Million) 2011-2021 58
Table 26: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 59
Table 27: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 59
Table 28: Market Value for Sparkling Wine - by category (Ft Million) 2011-2021 60
Table 29: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 60
Table 30: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 61
Table 31: Market Value for Still Wine - by category (Ft Million) 2011-2021 61
Table 32: Market Value for Still Wine - by category (US$ Million) 2011-2021 62
Table 33: Market Volume for Still Wine - by category (Million Liters) 2011-2021 62
Table 34: Wine Sales Distribution in Hungary - by Markets (Million Liters), 2016 63
Table 35: Package Material (in Million pack units) 64
Table 36: Pack Type (in Million pack units) 64
Table 37: Closure Type (in Million pack units) 64
Table 38: Primary Outer Type (in Million pack units) 65
Table 39: Exchange Rates: (US$-Ft), 2011-2021 65
Table 40: GDP Per Capita (Ft) 65
Table 41: Population 66
Table 42: Consumer Price Index 66
Table 43: Age Profile (Millions of Persons) 66

List of Figures
Figure 1: Hungary compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Hungary compared to global and Eastern European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption* (by markets) in Hungary compared to global and Eastern European average, 2016 9
Figure 6: Value and volume growth analysis, Fortified Wine market, 2011-2021 10
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021 16
Figure 9: Distribution channel share (Volume), Wine, 2011-2016 19
Figure 10: Distribution channel share (Volume), Fortified Wine market, 2011-2016 20
Figure 11: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 21
Figure 12: Distribution channel share (Volume), Still Wine market, 2011-2016 22
Figure 13: Leading brands in the Hungarian Wine sector, volume share, 2016 23
Figure 14: Leading brands in the Fortified Wine market, volume share, 2016 25
Figure 15: Leading brands in the Sparkling Wine market, volume share, 2016 26
Figure 16: Leading brands in the Still Wine market, volume share, 2016 28
Figure 17: Packaging share and growth analysis by package material, 2011-2021 35
Figure 18: Use of package material by markets (in pack units), 2016 36
Figure 19: Packaging share and growth analysis by pack type, 2011-2021 37
Figure 20: Use of pack type by markets (in pack units), 2016 38
Figure 21: Packaging share and growth analysis by closure type, 2011-2021 39
Figure 22: Use of closure type by markets (in pack units), 2016 40
Figure 23: Packaging share and growth analysis by primary outer type, 2011-2021 41
Figure 24: Use of primary outer type by markets (in pack units), 2016 42
Figure 25: Relative comparison of countries based on PEST analysis 43
Figure 26: Hungarys GDP per capita, 2011-2016 46
Figure 27: Population growth in Hungary, 2011-2016 47
Figure 28: Consumer Price Index, Hungary, 2010-2016 48
Figure 29: Age Profile, Hungary, 2016 49
Figure 30: Consumption of Wine by Gender, Hungary, 2016 50
Figure 31: Consumption of Wine by age, Hungary, 2016 51
Figure 32: Consumption of Wine by education, Hungary, 2016 52
Figure 33: Consumption of Wine by degree of urbanization, Hungary, 2016 53
Figure 34: About GlobalData 67

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