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Country Profile: Wine Sector in Greece

Published By :

GlobalData

Published Date : Aug 2017

Category :

Wine

No. of Pages : 72 Pages

Country Profile: Wine Sector in Greece

Summary

The Wine sector in Greece accounted for a volume share of 2.42% of the Western European market in 2016. Still Wine accounted for the largest share in both value and volume terms in the same year, while the Sparkling Wine market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel in the sector. Kourtaki is the leading brand with top five brands accounted for a volume share of 18.8% in 2016. Glass is the most commonly used package material in the Greek Wine sector.

GlobalDatas Country Profile report on the Wine sector in Greece provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Greece is forecast to grow at 1.8% CAGR in value terms during 2016-2021 .
- Per capita consumption of Still Wine is higher in Greece compared to other markets .
- Hypermarkets & Supermarkets is the largest distribution channel in the Greek Wine sector.
- Kourtaki accounts for the leading share in the Greek Wine sector.
- Glass is the most commonly used package material in the Greek Wine sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Greece in the global and regional context 3
3.1. Greeces share in the Global and Western European Wine sector 3
3.2. Greece compared to other leading countries in Western Europe 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Greece 5
4.2. Per capita consumption - Greece compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 13
5.4. Market analysis: Still Wine 15
6. Distribution analysis 16
6.1. Distribution channel share analysis: Wine 17
6.2. Distribution channel share analysis: Fortified Wine 18
6.3. Distribution channel share analysis: Sparkling Wine 19
6.4. Distribution channel share analysis: Still Wine 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 23
7.3. Brand share analysis by category 27
7.3.1. Fortified Wine 27
7.3.2. Sparkling Wine 28
7.3.3. Still Wine 29
8. Packaging analysis 31
8.1. Packaging share and growth analysis by package material 31
8.2. Packaging share analysis by package material 32
8.3. Packaging share and growth analysis by pack type 33
8.4. Packaging share analysis by pack type 34
8.5. Packaging share and growth analysis by closure type 35
8.6. Packaging share analysis by closure type 36
8.7. Packaging share and growth analysis by primary outer type 37
8.8. Packaging share analysis by primary outer type 38
9. Macroeconomic analysis 39
9.1. GDP per Capita 42
9.2. Population and population growth 43
Consumer Price Index 44
9.3. Population breakdown by age 45
10. Consumergraphics 46
10.1. Consumption by Gender 46
10.2. Consumption by Age 47
10.3. Consumption by Education 48
10.4. Consumption by Degree of Urbanization 49
11. Methodology 50
12. Definitions 51
13. Appendix 54
14. About GlobalData 64
15. Disclaimer 65
16. Contact Us 66

List of Tables
Table 1: Volume share of Greece in the global and Western Europe Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Fortified Wine market categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 14
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 14
Table 7: Value analysis of Still Wine market by categories, 2011-2021 16
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 16
Table 9: Brand Volume - Wine sector, 2016 22
Table 10: Brand Volume - Fortified Wine market, 2016 23
Table 11: Brand Volume - Sparkling Wine market, 2016 24
Table 12: Brand Volume - Still Wine market, 2016 26
Table 13: Brand Volume - Vermouth category, 2016 27
Table 14: Brand Volume - Other Sparkling Wine category, 2016 28
Table 15: Brand Volume - Red Wine category, 2016 29
Table 16: Brand Volume - Rose Wine category, 2016 29
Table 17: Brand Volume - White Wine category, 2016 30
Table 18: Consumption of Wine by gender and markets (Million Liters, 2016) 46
Table 19: Consumption of Wine by age and markets (Million Liters, 2016) 47
Table 20: Consumption of Wine by education and markets (Million Liters, 2016) 48
Table 21: Consumption of Wine by degree of urbanizationand markets (Million Liters, 2016) 49
Table 22: Market Definitions 51
Table 23: Category Definitions 51
Table 24: Channel Definitions 53
Table 25: Market Value for Fortified Wine - by category ( Million) 2011-2021 54
Table 26: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 54
Table 27: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 55
Table 28: Market Value for Sparkling Wine - by category ( Million) 2011-2021 55
Table 29: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 56
Table 30: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 56
Table 31: Market Value for Still Wine - by category ( Million) 2011-2021 57
Table 32: Market Value for Still Wine - by category (US$ Million) 2011-2021 57
Table 33: Market Volume for Still Wine - by category (Million Liters) 2011-2021 58
Table 34: Components of change - by Market 58
Table 35: Wine Sales Distribution in Greece - by Markets (Million Liters), 2016 59
Table 36: Package Material (in Million pack units) 60
Table 37: Pack Type (in Million pack units) 60
Table 38: Closure Type (in Million pack units) 61
Table 39: Primary Outer Type (in Million pack units) 61
Table 40: Exchange Rates: (US$-), 2011-2021 62
Table 41: GDP Per Capita () 62
Table 42: Population 62
Table 43: Consumer Price Index 62
Table 44: Age Profile (Millions of Persons) 63

List of Figures
Figure 1: Greece compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Greece compared to global and Western European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Greek Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in Greece compared to global and Western European average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 15
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 17
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 19
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 20
Figure 14: Leading brands in the Greek Wine sector, volume share, 2016 21
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 23
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 24
Figure 17: Leading brands in the Still Wine market, volume share, 2016 25
Figure 18: Packaging share and growth analysis by package material, 2011-2021 31
Figure 19: Use of package material by markets (in pack units), 2016 32
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 33
Figure 21: Use of pack type by markets (in pack units), 2016 34
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 35
Figure 23: Use of closure type by markets (in pack units), 2016 36
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 37
Figure 25: Use of primary outer type by markets (in pack units), 2016 38
Figure 26: Relative comparison of countries based on PEST analysis 39
Figure 27: Greeces GDP per capita, 2011-2016 42
Figure 28: Population growth in Greece, 2011-2016 43
Figure 29: Consumer Price Index, Greece, 2010-2016 44
Figure 30: Age Profile, Greece, 2016 45
Figure 31: Consumption of Wine by Gender, Greece, 2016 46
Figure 32: Consumption of Wine by age, Greece, 2016 47
Figure 33: Consumption of Wine by education, Greece, 2016 48
Figure 34: Consumption of Wine by degree of urbanization, Greece, 2016 49
Figure 35: About GlobalData 64

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