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Country Profile: Wine Sector in Germany

Published By :

GlobalData

Published Date : Aug 2017

Category :

Wine

No. of Pages : 82 Pages

Country Profile: Wine Sector in Germany

Summary

GlobalDatas Country Profile report on the Wine sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Wine sector in Germany is driven by the large base of the elderly population, which is a major consumer segment for Wine in the country. Of all the markets, Still Wine is the largest in both value and volume terms in 2016. It is also forecast to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Wine in the country. Glass is the most commonly used package material in the sector, while Paper & Board is forecast to register the fastest growth during 2016-2021. A Racke GmbH & KWV International, Rotkppchen-Mumm Sektkellereien, and Franz Wilhelm Langguth Erben are the leading market players in the German Wine sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Germany is forecast to grow at 2% CAGR in value terms during 2016-2021
- Per capita consumption of Still Wine and Sparkling Wine is high in Germany compared to global and regional levels
- Hypermarkets & Supermarkets is the largest distribution channel in the German Wine sector
- Golden Kaan accounts for the leading share in the German Wine sector
- Glass is the most commonly used package material in the German Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Germany in the global and regional context 3
3.1. Germanys share in the Global and Western European Wine sector 3
3.2. Germany compared to other leading countries in Western Europe 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Germany 5
4.2. Per capita consumption - Germany compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 14
5.4. Market analysis: Still Wine 17
6. Distribution analysis 20
6.1. Distribution channel share analysis: Wine 20
6.2. Distribution channel share analysis: Fortified Wine 21
6.3. Distribution channel share analysis: Sparkling Wine 22
6.4. Distribution channel share analysis: Still Wine 23
7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 27
7.3. Brand share analysis by category 33
7.3.1. Fortified Wine 33
7.3.2. Sparkling Wine 35
7.3.3. Still Wine 37
7.4. Private label share analysis 39
8. Packaging analysis 41
8.1. Packaging share and growth analysis by package material 41
8.2. Packaging share analysis by package material 42
8.3. Packaging share and growth analysis by pack type 43
8.4. Packaging share analysis by pack type 44
8.5. Packaging share and growth analysis by closure type 45
8.6. Packaging share analysis by closure type 46
8.7. Packaging share and growth analysis by primary outer type 47
8.8. Packaging share analysis by primary outer type 48
9. Macroeconomic analysis 49
9.1. GDP per Capita 52
9.2. Population and population growth 53
9.3. Consumer Price Index 54
9.4. Population breakdown by age 55
10. Consumergraphics 56
10.1. Consumption by Gender 56
10.2. Consumption by Age 57
10.3. Consumption by Education 58
10.4. Consumption by Degree of Urbanization 59
11. Methodology 60
12. Definitions 61
13. Appendix 64
14. About GlobalData 74
15. Disclaimer 75
16. Contact Us 76

List of Tables
Table 1: Growth analysis by markets, 2016-2021 9
Table 2: Value analysis of Fortified Wine market categories, 2011-2021 12
Table 3: Volume analysis of Fortified Wine market by categories, 2011-2021 13
Table 4: Value analysis of Sparkling Wine market by categories, 2011-2021 15
Table 5: Volume analysis of Sparkling Wine market by categories, 2011-2021 16
Table 6: Value analysis of Still Wine market by categories, 2011-2021 18
Table 7: Volume analysis of Still Wine market by categories, 2011-2021 19
Table 8: Brand Volume - Wine sector, 2016 25
Table 9: Brand Volume - Fortified Wine market, 2016 28
Table 10: Brand Volume - Sparkling Wine market, 2016 29
Table 11: Brand Volume - Still Wine market, 2016 31
Table 12: Brand Volume - Madeira category 33
Table 13: Brand Volume - Port category 33
Table 14: Brand Volume - Sherry category 34
Table 15: Brand Volume - Vermouth category, 2016 34
Table 16: Brand Volume - Other Fortified Wine category, 2016 34
Table 17: Brand Volume - Cava category, 2016 35
Table 18: Brand Volume - Champagne category, 2016 35
Table 19: Brand Volume - Prosecco category, 2016 35
Table 20: Brand Volume - Other Sparkling Wine category, 2016 36
Table 21: Brand Volume - Red Wine category, 2016 37
Table 22: Brand Volume - Rose Wine category, 2016 38
Table 23: Brand Volume - White Wine category, 2016 38
Table 24: Consumption of Wine by Gender and markets (Million Liters, 2016) 56
Table 25: Consumption of Wine by age and markets (Million Liters, 2016) 57
Table 26: Consumption of Wine by education and markets (Million Liters, 2016) 58
Table 27: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 59
Table 28: Market Definitions 61
Table 29: Category Definitions 62
Table 30: Channel Definitions 63
Table 31: Market Value for Fortified Wine - by category ( Million) 2011-2021 64
Table 32: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 65
Table 33: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 65
Table 34: Market Value for Sparkling Wine - by category ( Million) 2011-2021 66
Table 35: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 66
Table 36: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 67
Table 37: Market Value for Still Wine - by category ( Million) 2011-2021 67
Table 38: Market Value for Still Wine - by category (US$ Million) 2011-2021 68
Table 39: Market Volume for Still Wine - by category (Million Liters) 2011-2021 68
Table 40: Components of change - by Market 69
Table 41: Wine Sales Distribution in Germany - by Markets ( Million), 2016 69
Table 42: Package Material (in Million pack units) 70
Table 43: Pack Type (in Million pack units) 70
Table 44: Closure Type (in Million pack units) 71
Table 45: Primary Outer Type (in Million pack units) 71
Table 46: Exchange Rates: (US$-), 2011-2021 72
Table 47: GDP Per Capita () 72
Table 48: Population 72
Table 49: Consumer Price Index 72
Table 50: Age Profile (Millions of Persons) 73

List of Figures
Figure 1: Volume share of Germany in the global and Western European Wine sector, 2011-2021 3
Figure 2: Germany compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 3: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 4: Per capita consumption in Germany compared to global and Western European average, 2011-2021 6
Figure 5: Degree of trading up/down in the German Wine sector, 2015-2016 7
Figure 6: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Per capita consumption (by markets) in Germany compared to global and Western European average, 2016 10
Figure 8: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 9: Value and volume growth analysis, Sparkling Wine market, 2011-2021 14
Figure 10: Value and volume growth analysis, Still Wine market, 2011-2021 17
Figure 11: Distribution channel share (Volume), Wine, 2011-2016 20
Figure 12: Distribution channel share (Volume), Fortified Wine market, 2011-2016 21
Figure 13: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 22
Figure 14: Distribution channel share (Volume), Still Wine market, 2011-2016 23
Figure 15: Leading brands in the German Wine sector, volume share, 2016 24
Figure 16: Leading brands in the Fortified Wine market, volume share, 2016 27
Figure 17: Leading brands in the Sparkling Wine market, volume share, 2016 29
Figure 18: Leading brands in the Still Wine market, volume share, 2016 31
Figure 19: Private label penetration by markets (value terms), 2016 39
Figure 20: Growth analysis, private label and brands, (2011-2016) 40
Figure 21: Packaging share and growth analysis by package material, 2011-2021 41
Figure 22: Use of package material by markets (in pack units), 2016 42
Figure 23: Packaging share and growth analysis by pack type, 2011-2021 43
Figure 24: Use of pack type by markets (in pack units), 2016 44
Figure 25: Packaging share and growth analysis by closure type, 2011-2021 45
Figure 26: Use of closure type by markets (in pack units), 2016 46
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 47
Figure 28: Use of primary outer type by markets (in pack units), 2016 48
Figure 29: Relative comparison of countries based on PEST analysis 49
Figure 30: Germanys GDP per capita, 2011-2016 52
Figure 31: Population growth in Germany, 2011-2016 53
Figure 32: Consumer Price Index, Germany, 2010-2016 54
Figure 33: Age Profile, Germany, 2016 55
Figure 34: Consumption of Wine by Gender, Germany, 2016 56
Figure 35: Consumption of Wine by age, Germany, 2016 57
Figure 36: Consumption of Wine by education, Germany, 2016 58
Figure 37: Consumption of Wine by degree of urbanization, Germany, 2016 59
Figure 38: About GlobalData 74

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