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Country Profile: Wine Sector in China

Published By :

GlobalData

Published Date : Aug 2017

Category :

Wine

No. of Pages : 66 Pages

Country Profile: Wine Sector in China

Summary

GlobalDatas Country Profile report on the Wine sector in China provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Growing middle-class with increasing disposable income and changing lifestyle is driving the Chinese Wine sector. Of the two markets, Still Wine is the largest in value and volume terms and is forecast to register the fastest growth during 2016-2021. On-trade transactions account for the largest volume share in the distribution of wine in the country. Glass is the most commonly only used package material in the sector, while Rigid Plastics is forecast to register the fastest growth during 2016-2021. Yantai Changyu Pioneer Wine Co Ltd and Tonghuagrapewineco., Ltd are the leading market players in the Chinese Wine sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in China accounted for 62.9% volume share in the Asia-Pacific region.
- The per capita consumption of Wine is higher in China compared to the regional level
- Per capita consumption of Still Wine is high in China compared to global and regional levels
- On-trade is the largest distribution channel in the Chinese Wine sector
- Pre-Mid-Lifers and Older Consumers together accounted for 48.6% share of consumption in 2016
- Changyu accounts for the leading share in the Chinese Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. China in the global and regional context 3
3.1. Chinas share in the Global and Asia-Pacific Wine sector 3
3.2. China compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in China 5
4.2. Per capita consumption - China compared to Asia-Pacific and globally 6
4.3. Value and volume analysis of markets in the Wine sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Sparkling Wine 10
5.3. Market analysis: Still Wine 12
6. Distribution analysis 14
6.1. Distribution channel share analysis: Wine 14
6.2. Distribution channel share analysis: Sparkling Wine 15
6.3. Distribution channel share analysis: Still Wine 16
7. Competitive landscape 17
7.1. Brand share analysis by sector 17
7.2. Brand share analysis by markets 19
7.3. Brand share analysis by category 23
7.3.1. Sparkling Wine 23
7.3.2. Still Wine 25
7.4. Private label share analysis 27
8. Packaging analysis 29
8.1. Packaging share and growth analysis by package material 29
8.2. Packaging share analysis by package material 30
8.3. Packaging share and growth analysis by pack type 31
8.4. Packaging share analysis by pack type 32
8.5. Packaging share and growth analysis by closure type 33
8.6. Packaging share analysis by closure type 34
8.7. Packaging share and growth analysis by primary outer type 35
8.8. Packaging share analysis by primary outer type 36
9. Macroeconomic analysis 37
9.1. GDP per Capita 40
9.2. Population and population growth 41
9.3. Consumer Price Index 42
9.4. Population breakdown by age 43
10. Consumergraphics 44
10.1. Consumption by Gender 44
10.2. Consumption by Age 45
10.3. Consumption by Education 46
10.4. Consumption by Degree of Urbanization 47
11. Methodology 48
12. Definitions 49
13. Appendix 52
14. About GlobalData 59
15. Disclaimer 60
16. Contact Us 61

List of Tables
Table 1: Growth analysis by markets, 2016-2021 8
Table 2: Value analysis of Sparkling Wine market by categories, 2011-2021 11
Table 3: Volume analysis of Sparkling Wine market by categories, 2011-2021 11
Table 4: Value analysis of Still Wine market by categories, 2011-2021 13
Table 5: Volume analysis of Still Wine market by categories, 2011-2021 13
Table 6: Brand Volume - Wine sector, 2016 18
Table 7: Brand Volume - Sparkling Wine market, 2016 19
Table 8: Brand Volume - Still Wine market, 2016 21
Table 9: Brand Volume - Cava category, 2016 23
Table 10: Brand Volume - Champagne category, 2016 23
Table 11: Brand Volume - Other Sparkling Wine category, 2016 23
Table 12: Brand Volume - Red Wine category, 2016 25
Table 13: Brand Volume - Rose Wine category, 2016 25
Table 14: Brand Volume - White Wine category, 2016 26
Table 15: Consumption of Wine by gender and markets (Million Liters, 2016) 44
Table 16: Consumption of Wine by age and markets (Million Liters, 2016) 45
Table 17: Consumption of Wine by education and markets (Million Liters, 2016) 46
Table 18: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 47
Table 19: Market Definitions 49
Table 20: Category Definitions 50
Table 21: Channel Definitions 51
Table 22: Market Value for Sparkling Wine - by category (C Million) 2011-2021 52
Table 23: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 52
Table 24: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 53
Table 25: Market Value for Still Wine - by category (C Million) 2011-2021 53
Table 26: Market Value for Still Wine - by category (US$ Million) 2011-2021 54
Table 27: Market Volume for Still Wine - by category (Million Liters) 2011-2021 54
Table 28: Wine Sales Distribution in China - by Markets (C Million), 2016 54
Table 29: Package Material (in Million pack units) 55
Table 30: Pack Type (in Million pack units) 55
Table 31: Closure Type (in Million pack units) 56
Table 32: Primary Outer Type (in Million pack units) 56
Table 33: Exchange Rates: (US$-C), 2011-2021 57
Table 34: GDP Per Capita (C) 57
Table 35: Population 57
Table 36: Consumer Price Index 57
Table 37: Age Profile (Millions of Persons) 58

List of Figures
Figure 1: Volume share of China in the global and Asia-Pacific Wine sector, 2011-2021 3
Figure 2: China compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 3: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 4: Per capita consumption* in China compared to global and Asia-Pacific average, 2011-2021 6
Figure 5: Value and volume growth analysis by markets, 2016-2021 7
Figure 6: Per capita consumption* (by markets) in China compared to global and Asia-Pacific average, 2016 9
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021 10
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021 12
Figure 9: Distribution channel share (Volume), Wine, 2011-2016 14
Figure 10: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 15
Figure 11: Distribution channel share (Volume), Still Wine market, 2011-2016 16
Figure 12: Leading brands in the Chinese Wine sector, volume share, 2016 17
Figure 13: Leading brands in the Sparkling Wine market, volume share, 2016 19
Figure 14: Leading brands in the Still Wine market, volume share, 2016 21
Figure 15: Private label penetration by markets (value terms), 2016 27
Figure 16: Growth analysis, private label and brands, (2011-2016) 28
Figure 17: Packaging share and growth analysis by package material, 2011-2021 29
Figure 18: Use of package material by markets (in pack units), 2016 30
Figure 19: Packaging share and growth analysis by pack type, 2011-2021 31
Figure 20: Use of pack type by markets (in pack units), 2016 32
Figure 21: Packaging share and growth analysis by closure type, 2011-2021 33
Figure 22: Use of closure type by markets (in pack units), 2016 34
Figure 23: Packaging share and growth analysis by primary outer type, 2011-2021 35
Figure 24: Use of primary outer type by markets (in pack units), 2016 36
Figure 25: Relative comparison of countries based on PEST analysis 37
Figure 26: Chinas GDP per capita, 2011-2016 40
Figure 27: Population growth in China, 2011-2016 41
Figure 28: Consumer Price Index, China, 2010-2016 42
Figure 29: Age Profile, China, 2016 43
Figure 30: Consumption of Wine by gender, China, 2016 44
Figure 31: Consumption of Wine by age, China, 2016 45
Figure 32: Consumption of Wine by education, China, 2016 46
Figure 33: Consumption of Wine by degree of urbanization, China, 2016 47
Figure 34: About GlobalData 59

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