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Country Profile: Wine Sector in Bulgaria

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 71 Pages

Country Profile: Wine Sector in Bulgaria

Summary

Rising disposable income led by growing economy and growing consumer preference for low alcohol drinks are driving the Bulgarian Wine sector. The sector is led by the Still Wine market in value terms, while Fortified Wine is expected to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel by volume in the country. Glass is the most commonly used package material, Glass is also expected to register the fastest growth during 2016-2021. Vinex Slavyantsi winery, Bacardi Limited, Juve & Camps Sa and MAGURA J.S.Co. Winery&Cave are the leading market players in the country.

GlobalDatas Country Profile report on the Wine sector in Bulgaria provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Bulgaria is forecast to grow at 5.1% CAGR in value terms during 2016-2021
- Per capita consumption in Still wine market high in Bulgaria compared to the other markets
- Hypermarkets & Supermarkets is the leading distribution channel of Wine in Hungary
- Telish accounts for the leading share in Bulgarian Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Bulgaria in the global and regional context 3
3.1. Bulgarias share in the Global and Eastern European Wine sector 3
3.2. Bulgaria compared to other leading countries in Eastern Europe 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Bulgaria 5
4.2. Per capita consumption - Bulgaria compared to Eastern Europe and globally 6
4.3. Value and volume analysis of markets in the Wine sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Fortified Wine 10
5.3. Market analysis: Sparkling Wine 12
5.4. Market analysis: Still Wine 14
6. Distribution analysis 16
6.1. Distribution channel share analysis: Wine 16
6.2. Distribution channel share analysis: Fortified Wine 17
6.3. Distribution channel share analysis: Sparkling Wine 18
6.4. Distribution channel share analysis: Still Wine 19
7. Competitive landscape 20
7.1. Brand share analysis by sector 20
7.2. Brand share analysis by markets 23
7.3. Brand share analysis by category 27
7.3.1. Fortified Wine 27
7.3.2. Sparkling Wine 28
7.3.3. Still Wine 29
8. Packaging analysis 31
8.1. Packaging share and growth analysis by package material 31
8.2. Packaging share analysis by package material 32
8.3. Packaging share and growth analysis by pack type 33
8.4. Packaging share analysis by pack type 34
8.5. Packaging share and growth analysis by closure type 35
8.6. Packaging share analysis by closure type 36
8.7. Packaging share and growth analysis by primary outer type 37
8.8. Packaging share analysis by primary outer type 38
9. Macroeconomic analysis 39
9.1. GDP per Capita 42
9.2. Population and population growth 43
9.3. Consumer Price Index 44
9.4. Population breakdown by age 45
10. Consumergraphics 46
10.1. Consumption by Gender 46
10.2. Consumption by Age 47
10.3. Consumption by Education 48
10.4. Consumption by Degree of Urbanization 49
11. Methodology 50
12. Definitions 51
13. Appendix 54
14. About GlobalData 63
15. Disclaimer 64
16. Contact Us 65

List of Tables
Table 1: Volume share of Bulgaria in the global and Eastern Europe Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis by of Fortified Wine market categories, 2011-2021 11
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 11
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 13
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 13
Table 7: Value analysis of Still Wine market by categories, 2011-2021 15
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 15
Table 9: Brand Volume - Wine sector, 2016 21
Table 10: Brand Volume - Fortified Wine market, 2016 23
Table 11: Brand Volume - Sparkling Wine market, 2016 24
Table 12: Brand Volume - Still Wine market, 2016 25
Table 13: Brand Volume - Vermouth category, 2016 27
Table 14: Brand Volume - Cava category, 2016 28
Table 15: Brand Volume - Other Sparkling Wine category, 2016 28
Table 16: Brand Volume - Red Wine category, 2016 29
Table 17: Brand Volume - Rose Wine category, 2016 29
Table 18: Brand Volume - White Wine category, 2016 30
Table 19: Consumption of Wine by gender and markets (Million Liters, 2016) 46
Table 20: Consumption of Wine by age and markets (Million Liters, 2016) 47
Table 21: Consumption of Wine by education and markets (Million Liters, 2016) 48
Table 22: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 49
Table 23: Market Definitions 51
Table 24: Category Definitions 52
Table 25: Channel Definitions 53
Table 26: Market Value for Fortified Wine - by category (Lv Million) 2011-2021 54
Table 27: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 55
Table 28: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 55
Table 29: Market Value for Sparkling Wine - by category (Lv Million) 2011-2021 56
Table 30: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 56
Table 31: Market Volume for Sparkling Wine - by category (Thousand Liters) 2011-2021 57
Table 32: Market Value for Still Wine - by category (Lv Million) 2011-2021 57
Table 33: Market Value for Still Wine - by category (US$ Million) 2011-2021 58
Table 34: Market Volume for Still Wine - by category (Million Liters) 2011-2021 58
Table 35: Wine Sales Distribution in Bulgaria - by Markets (Million Liters), 2016 59
Table 36: Package Material (in Million pack units) 59
Table 37: Pack Type (in Million pack units) 60
Table 38: Closure Type (in Million pack units) 60
Table 39: Primary Outer Type (in Million pack units) 60
Table 40: Exchange Rates: (US$-Lv), 2011-2021 61
Table 41: GDP Per Capita (Lv) 61
Table 42: Population 61
Table 43: Consumer Price Index 62
Table 44: Age Profile (Millions of Persons) 62

List of Figures
Figure 1: Bulgaria compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Bulgaria compared to global and Eastern European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption* (by markets) in Bulgaria compared to global and Eastern European average, 2016 9
Figure 6: Value and volume growth analysis, Fortified Wine market, 2011-2021 10
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021 12
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021 14
Figure 9: Distribution channel share (Volume), Wine, 2011-2016 16
Figure 10: Distribution channel share (Volume), Fortified Wine market, 2011-2016 17
Figure 11: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Still Wine market, 2011-2016 19
Figure 13: Leading brands in the Bulgarian Wine sector, volume share, 2016 20
Figure 14: Leading brands in the Fortified Wine market, volume share, 2016 23
Figure 15: Leading brands in the Sparkling Wine market, volume share, 2016 24
Figure 16: Leading brands in the Still Wine market, volume share, 2016 25
Figure 17: Packaging share and growth analysis by package material, 2011-2021 31
Figure 18: Use of package material by markets (in pack units), 2016 32
Figure 19: Packaging share and growth analysis by pack type, 2011-2021 33
Figure 20: Use of pack type by markets (in pack units), 2016 34
Figure 21: Packaging share and growth analysis by closure type, 2011-2021 35
Figure 22: Use of closure type by markets (in pack units), 2016 36
Figure 23: Packaging share and growth analysis by primary outer type, 2011-2021 37
Figure 24: Use of primary outer type by markets (in pack units), 2016 38
Figure 25.1: Relative comparison of countries based on PEST analysis 39
Figure 25.3: Relative comparison of countries based on PEST analysis 40
Figure 25.3: Relative comparison of countries based on PEST analysis 41
Figure 26: Bulgarias GDP per capita, 2011-2016 42
Figure 27: Population growth in Bulgaria, 2011-2016 43
Figure 28: Consumer Price Index, Bulgaria, 2010-2016 44
Figure 29: Age Profile, Bulgaria, 2016 45
Figure 30: Consumption of Wine by gender, Bulgaria, 2016 46
Figure 31: Consumption of Wine by age, Bulgaria, 2016 47
Figure 32: Consumption of Wine by education, Bulgaria, 2016 48
Figure 33: Consumption of Wine by degree of urbanization, Bulgaria, 2016 49
Figure 34: About GlobalData 63

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