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Country Profile: Wine Sector in Brazil

Published By :

GlobalData

Published Date : Aug 2017

Category :

Wine

No. of Pages : 78 Pages

Country Profile: Wine Sector in Brazil

Summary

GlobalDatas Country Profile report on the Wine sector in Brazil provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Large middle class population coupled with growing disposable income and increasing awareness for Wine as a social-drink can be attributed to the growth of Wine sector in Brazil. Of the three markets, Still Wine is the largest in value terms, and is forecast to register the fastest growth during 2016-2021. On-trade transactions account for the leading share in the distribution of Wine in the country. Glass is the most commonly used package material in the sector, followed by Paper & Board. Cooperativa Vinicola Aurora Ltda, Casa Di Conti Ltda, and Vinhos Salton SA Industria e Comercio are the leading market players in the Brazilian Wine sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Brazil accounted for 22.1% volume share in the Latin American region, in 2016.
- The Still Wine market is forecast to register the fastest growth during 2016-2021.
- On-trade transactions held the leading share in the distribution of Wine, followed by Food & Drinks Specialists.
- Sangue De Boi accounted for the leading share in the Brazilian Wine sector.
- Private label penetration is highest in the Fortified Wine and Still Wine markets.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Brazil in the global and regional context 3
3.1. Brazils share in the Global and Latin American Wine sector 3
3.2. Brazil compared to other leading countries in Latin America 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Brazil 5
4.2. Per capita consumption - Brazil compared to Latin America and globally 6
4.3. Value and volume analysis of markets in the Wine sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Fortified Wine 10
5.3. Market analysis: Sparkling Wine 13
5.4. Market analysis: Still Wine 16
6. Distribution analysis 19
6.1. Distribution channel share analysis: Wine 19
6.2. Distribution channel share analysis: Fortified Wine 20
6.3. Distribution channel share analysis: Sparkling Wine 21
6.4. Distribution channel share analysis: Still Wine 22
7. Competitive landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 26
7.3. Brand share analysis by category 31
7.3.1. Fortified Wine 31
7.3.2. Sparkling Wine 33
7.3.3. Still Wine 35
7.4. Private label share analysis 37
8. Packaging analysis 39
8.1. Packaging share and growth analysis by package material 39
8.2. Packaging share analysis by package material 40
8.3. Packaging share and growth analysis by pack type 41
8.4. Packaging share analysis by pack type 42
8.5. Packaging share and growth analysis by closure type 43
8.6. Packaging share analysis by closure type 44
8.7. Packaging share and growth analysis by primary outer type 45
8.8. Packaging share analysis by primary outer type 46
9. Macroeconomic analysis 47
9.1. GDP per Capita 50
9.2. Population and population growth 51
9.3. Consumer Price Index 52
9.4. Population breakdown by age 53
10. Consumergraphics 54
10.1. Consumption by Gender 54
10.2. Consumption by Age 55
10.3. Consumption by Education 56
10.4. Consumption by Degree of Urbanization 57
11. Methodology 58
12. Definitions 59
13. Appendix 62
14. About GlobalData 70
15. Disclaimer 71
16. Contact Us 72

List of Tables
Table 1: Volume share of Brazil in the global and Latin America Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of Fortified Wine market categories, 2011-2021 11
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 14
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 15
Table 7: Value analysis of Still Wine market by categories, 2011-2021 17
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 18
Table 9: Brand Volume - Wine sector, 2016 24
Table 10: Brand Volume - Fortified Wine market, 2016 27
Table 11: Brand Volume - Sparkling Wine market, 2016 28
Table 12: Brand Volume - Still Wine market, 2016 29
Table 13: Brand Volume - Port category 31
Table 14: Brand Volume - Sherry category 31
Table 15: Brand Volume - Vermouth category, 2016 31
Table 16: Brand Volume - Other Fortified Wine category, 2016 32
Table 17: Brand Volume - Cava category, 2016 33
Table 18: Brand Volume - Champagne category, 2016 33
Table 19: Brand Volume - Prosecco category, 2016 33
Table 20: Brand Volume - Other Sparkling Wine category, 2016 33
Table 21: Brand Volume - Red Wine category, 2016 35
Table 22: Brand Volume - Rose Wine category, 2016 35
Table 23: Brand Volume - White Wine category, 2016 36
Table 24: Consumption of Wine by gender and markets (Million Liters, 2016) 54
Table 25: Consumption of Wine by age and markets (Million Liters, 2016) 55
Table 26: Consumption of Wine by education and markets (Million Liters, 2016) 56
Table 27: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 57
Table 28: Market Definitions 59
Table 29: Category Definitions 60
Table 30: Channel Definitions 61
Table 31: Market Value for Fortified Wine - by category (R$ Million) 2011-2021 62
Table 32: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 62
Table 33: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 63
Table 34: Market Value for Sparkling Wine - by category (R$ Million) 2011-2021 63
Table 35: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 64
Table 36: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 64
Table 37: Market Value for Still Wine - by category (R$ Million) 2011-2021 65
Table 38: Market Value for Still Wine - by category (US$ Million) 2011-2021 65
Table 39: Market Volume for Still Wine - by category (Million Liters) 2011-2021 66
Table 40: Wine Sales Distribution in Brazil - by Markets (Million Liters), 2016 66
Table 41: Package Material (in Million pack units) 67
Table 42: Pack Type (in Million pack units) 67
Table 43: Closure Type (in Million pack units) 67
Table 44: Primary Outer Type (in Million pack units) 68
Table 45: Exchange Rates: (US$-R$), 2011-2021 68
Table 46: GDP Per Capita (R$) 68
Table 47: Population 68
Table 48: Consumer Price Index 69
Table 49: Age Profile (Millions of Persons) 69

List of Figures
Figure 1: Brazil compared to other top four countries in Latin America - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Brazil compared to global and Latin American average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption* (by markets) in Brazil compared to global and Latin American average, 2016 9
Figure 6: Value and volume growth analysis, Fortified Wine market, 2011-2021 10
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021 16
Figure 9: Distribution channel share (Volume), Wine, 2011-2016 19
Figure 10: Distribution channel share (Volume), Fortified Wine market, 2011-2016 20
Figure 11: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 21
Figure 12: Distribution channel share (Volume), Still Wine market, 2011-2016 22
Figure 13: Leading brands in the Brazilian Wine sector, volume share, 2016 23
Figure 14: Leading brands in the Fortified Wine market, volume share, 2016 26
Figure 15: Leading brands in the Sparkling Wine market, volume share, 2016 28
Figure 16: Leading brands in the Still Wine market, volume share, 2016 29
Figure 17: Private label penetration by markets (volume terms), 2016 37
Figure 18: Growth analysis, private label and brands, (2011-2016) 38
Figure 19: Packaging share and growth analysis by package material, 2011-2021 39
Figure 20: Use of package material by markets (in pack units), 2016 40
Figure 21: Packaging share and growth analysis by pack type, 2011-2021 41
Figure 22: Use of pack type by markets (in pack units), 2016 42
Figure 23: Packaging share and growth analysis by closure type, 2011-2021 43
Figure 24: Use of closure type by markets (in pack units), 2016 44
Figure 25: Packaging share and growth analysis by primary outer type, 2011-2021 45
Figure 26: Use of primary outer type by markets (in pack units), 2016 46
Figure 27: Relative comparison of countries based on PEST analysis 47
Figure 28: Brazils GDP per capita, 2011-2016 50
Figure 29: Population growth in Brazil, 2011-2016 51
Figure 30: Consumer Price Index, Brazil, 2010-2016 52
Figure 31: Age Profile, Brazil, 2016 53
Figure 32: Consumption of Wine by Gender, Brazil, 2016 54
Figure 33: Consumption of Wine by age, Brazil, 2016 55
Figure 34: Consumption of Wine by education, Brazil, 2016 56
Figure 35: Consumption of Wine by degree of urbanization, Brazil, 2016 57
Figure 36: About GlobalData 70

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