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Country Profile: Wine Sector in Belgium

Published By :

GlobalData

Published Date : Aug 2017

Category :

Wine

No. of Pages : 74 Pages

Country Profile: Wine Sector in Belgium

Summary

GlobalDatas Country Profile report on the Wine sector in the Belgium provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Wine Sector in Belgium is led by the Still Wine market in both value and volume terms, while the Sparkling Wine market is expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets accounted for the largest volume share in the distribution of Wine in the country, followed by On-trade transactions. Glass is the most commonly used package material in the Belgian Wine sector. Bacardi Limited and Accolade Wines are the leading market players in the sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Belgian Wine sector is forecast to register the fastest value growth during 2016-2021
- The per capita consumption of Wine is higher in Belgium compared to the global level
- Per capita consumption of Sparkling Wine and Fortified Wine is high in Belgium compared to global and regional levels
- Hypermarkets & Supermarkets is the largest distribution channel in the Belgian Wine sector
- Glass was the most commonly used package material in the Belgian Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Belgium in the global and regional context 3
3.1. Belgiums share in the Global and Western European Wine sector 3
3.2. Belgium compared to other leading countries in Western Europe 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Belgium 5
4.2. Per capita consumption - Belgium compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 13
5.4. Market analysis: Still Wine 15
6. Distribution analysis 17
6.1. Distribution channel share analysis: Wine 17
6.2. Distribution channel share analysis: Fortified Wine 18
6.3. Distribution channel share analysis: Sparkling Wine 19
6.4. Distribution channel share analysis: Still Wine 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 23
7.3. Brand share analysis by category 27
7.3.1. Fortified Wine 27
7.3.2. Sparkling Wine 29
7.3.3. Still Wine 31
7.4. Private label share analysis 32
8. Packaging analysis 34
8.1. Packaging share and growth analysis by package material 34
8.2. Packaging share analysis by package material 35
8.3. Packaging share and growth analysis by pack type 36
8.4. Packaging share analysis by pack type 37
8.5. Packaging share and growth analysis by closure type 38
8.6. Packaging share analysis by closure type 39
8.7. Packaging share and growth analysis by primary outer type 40
8.8. Packaging share analysis by primary outer type 41
9. Macroeconomic analysis 42
9.1. GDP per Capita 45
9.2. Population and population growth 46
9.3. Consumer Price Index 47
9.4. Population breakdown by age 48
10. Consumergraphics 49
10.1. Consumption by Gender 49
10.2. Consumption by Age 50
10.3. Consumption by Education 51
10.4. Consumption by Degree of Urbanization 52
11. Methodology 53
12. Definitions 54
13. Appendix 57
14. About GlobalData 66
15. Disclaimer 67
16. Contact Us 68

List of Tables
Table 1: Volume share of Belgium in the global and Western Europe Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis by of Fortified Wine market categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12
Table 5: Value analysis of Sparkling Wine market by categories, 2011-2021 14
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 14
Table 7: Value analysis of Still Wine market by categories, 2011-2021 16
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 16
Table 9: Brand Volume - Wine sector, 2016 22
Table 10: Brand Volume - Fortified Wine market, 2016 23
Table 11: Brand Volume - Sparkling Wine market, 2016 25
Table 12: Brand Volume - Still Wine market, 2016 26
Table 13: Brand Volume - Madeira category 27
Table 14: Brand Volume - Port category 27
Table 15: Brand Volume - Sherry category 27
Table 16: Brand Volume - Vermouth category, 2016 28
Table 17: Brand Volume - Other Fortified Wine category, 2016 28
Table 18: Brand Volume - Cava category, 2016 29
Table 19: Brand Volume - Champagne category, 2016 29
Table 20: Brand Volume - Other Sparkling Wine category, 2016 29
Table 21: Brand Volume - Red Wine category, 2016 31
Table 22: Brand Volume - Rose Wine category, 2016 31
Table 23: Brand Volume - White Wine category, 2016 31
Table 24: Consumption of Wine by gender and markets (Million Liters, 2016) 49
Table 25: Consumption of Wine by age and markets (Million Liters, 2016) 50
Table 26: Consumption of Wine by education and markets (Million Liters, 2016) 51
Table 27: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 52
Table 28: Market Definitions 54
Table 29: Category Definitions 55
Table 30: Channel Definitions 56
Table 31: Market Value for Fortified Wine - by category ( Million) 2011-2021 57
Table 32: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 57
Table 33: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 58
Table 34: Market Value for Sparkling Wine - by category ( Million) 2011-2021 58
Table 35: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 59
Table 36: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 59
Table 37: Market Value for Still Wine - by category ( Million) 2011-2021 60
Table 38: Market Value for Still Wine - by category (US$ Million) 2011-2021 60
Table 39: Market Volume for Still Wine - by category (Million Liters) 2011-2021 61
Table 40: Components of change - by Market 61
Table 41: Wine Sales Distribution in Belgium - by Markets (Million Liters), 2016 61
Table 42: Package Material (in Million pack units) 62
Table 43: Pack Type (in Million pack units) 62
Table 44: Closure Type (in Million pack units) 63
Table 45: Primary Outer Type (in Million pack units) 63
Table 46: Exchange Rates: (US$-), 2011-2021 64
Table 47: GDP Per Capita () 64
Table 48: Population 64
Table 49: Consumer Price Index 64
Table 50: Age Profile (Millions of Persons) 65

List of Figures
Figure 1: Belgium compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Belgium compared to global and Western European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Belgian Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in Belgium compared to global and Western European average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 15
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 17
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 19
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 20
Figure 14: Leading brands in the Belgian Wine sector, volume share, 2016 21
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 23
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 24
Figure 17: Leading brands in the Still Wine market, volume share, 2016 26
Figure 18: Private label penetration by markets (value terms), 2016 32
Figure 19: Growth analysis, private label and brands, (2011-2016) 33
Figure 20: Packaging share and growth analysis by package material, 2011-2021 34
Figure 21: Use of package material by markets (in pack units), 2016 35
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 36
Figure 23: Use of pack type by markets (in pack units), 2016 37
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 38
Figure 25: Use of closure type by markets (in pack units), 2016 39
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 40
Figure 27: Use of primary outer type by markets (in pack units), 2016 41
Figure 28: Relative comparison of countries based on PEST analysis 42
Figure 29: Belgiums GDP per capita, 2011-2016 45
Figure 30: Population growth in Belgium, 2011-2016 46
Figure 31: Consumer Price Index, Belgium, 2010-2016 47
Figure 32: Age Profile, Belgium, 2016 48
Figure 33: Consumption of Wine by gender, Belgium, 2016 49
Figure 34: Consumption of Wine by age, Belgium, 2016 50
Figure 35: Consumption of Wine by education, Belgium, 2016 51
Figure 36: Consumption of Wine by degree of urbanization, Belgium, 2016 52
Figure 37: About GlobalData 66

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