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Country Profile: Wine Sector in Austria

Published By :

GlobalData

Published Date : Aug 2017

Category :

Wine

No. of Pages : 73 Pages

Country Profile: Wine Sector in Austria

Summary

GlobalDatas Country Profile report on the Wine sector in Austria provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Wine sector in Austria is driven by growing household income and increasing popularity of white wine in the country. Of all the markets, Still Wine is the largest in both value and volume terms in 2016 and is also forecast to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Wine in the country. Glass is the most commonly used package material in the sector. Wegenstein, Weinkellerei Lenz Moser, and Winzer Krems are the leading market players in the Austrian Wine sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Austria is forecast to grow at 1.7% CAGR in value terms during 2016-2021
- The Still Wine market is forecast to register the fastest growth during 2016-2021
- Hypermarkets & Supermarkets is the largest distribution channel in the Austrian Wine sector
- Wegenstein accounts for the leading share in the Austrian Wine sector
- Glass is the most commonly used package material in the Austrian Wine sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Austria in the global and regional context 3
3.1. Austrias share in the Global and Western European Wine sector 3
3.2. Austria compared to other leading countries in Western Europe 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Austria 5
4.2. Per capita consumption - Austria compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 13
5.4. Market analysis: Still Wine 15
6. Distribution analysis 17
6.1. Distribution channel share analysis: Wine 17
6.2. Distribution channel share analysis: Fortified Wine 18
6.3. Distribution channel share analysis: Sparkling Wine 19
6.4. Distribution channel share analysis: Still Wine 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 23
7.3. Brand share analysis by category 26
7.3.1. Fortified Wine 26
7.3.2. Sparkling Wine 28
7.3.3. Still Wine 29
7.4. Private label share analysis 30
8. Packaging analysis 32
8.1. Packaging share and growth analysis by package material 32
8.2. Packaging share analysis by package material 33
8.3. Packaging share and growth analysis by pack type 34
8.4. Packaging share analysis by pack type 35
8.5. Packaging share and growth analysis by closure type 36
8.6. Packaging share analysis by closure type 37
8.7. Packaging share and growth analysis by primary outer type 38
8.8. Packaging share analysis by primary outer type 39
9. Macroeconomic analysis 40
9.1. GDP per Capita 43
9.2. Population and population growth 44
9.3. Consumer Price Index 45
9.4. Population breakdown by age 46
10. Consumergraphics 47
10.1. Consumption by Gender 47
10.2. Consumption by Age 48
10.3. Consumption by Education 49
10.4. Consumption by Degree of Urbanization 50
11. Methodology 51
12. Definitions 52
13. Appendix 55
14. About GlobalData 65
15. Disclaimer 66
16. Contact Us 67

List of Tables
Table 1: Volume share of Austria in the global and Western Europe Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis by of Fortified Wine market categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12
Table 5: Value analysis by of Sparkling Wine market categories, 2011-2021 14
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 14
Table 7: Value analysis of Still Wine market by categories, 2011-2021 16
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 16
Table 9: Brand Volume - Wine sector, 2016 22
Table 10: Brand Volume - Fortified Wine market, 2016 23
Table 11: Brand Volume - Sparkling Wine market, 2016 24
Table 12: Brand Volume - Still Wine market, 2016 25
Table 13: Brand Volume - Port category 26
Table 14: Brand Volume - Sherry category 26
Table 15: Brand Volume - Vermouth category, 2016 26
Table 16: Brand Volume - Other Fortified Wine category, 2016 27
Table 17: Brand Volume - Other Sparkling Wine category, 2016 28
Table 18: Brand Volume - Red Wine category, 2016 29
Table 19: Brand Volume - Rose Wine category, 2016 29
Table 20: Brand Volume - White Wine category, 2016 29
Table 21: Consumption of Wine by gender and markets (Million Liters, 2016) 47
Table 22: Consumption of Wine by age and markets (Million Liters, 2016) 48
Table 23: Consumption of Wine by education and markets (Million Liters, 2016) 49
Table 24: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 50
Table 25: Market Definitions 52
Table 26: Category Definitions 53
Table 27: Channel Definitions 54
Table 28: Market Value for Fortified Wine - by category ( Million) 2011-2021 55
Table 29: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 55
Table 30: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 56
Table 31: Market Value for Sparkling Wine - by category ( Million) 2011-2021 56
Table 32: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 57
Table 33: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 57
Table 34: Market Value for Still Wine - by category ( Million) 2011-2021 58
Table 35: Market Value for Still Wine - by category (US$ Million) 2011-2021 58
Table 36: Market Volume for Still Wine - by category (Million Liters) 2011-2021 59
Table 37: Components of change - by Market 60
Table 38: Wine Sales Distribution in Austria - by Markets (Million Liters), 2016 60
Table 39: Package Material (in Million pack units) 61
Table 40: Pack Type (in Million pack units) 61
Table 41: Closure Type (in Million pack units) 62
Table 42: Primary Outer Type (in Million pack units) 62
Table 43: Exchange Rates: (US$-), 2011-2021 63
Table 44: GDP Per Capita () 63
Table 45: Population 63
Table 46: Consumer Price Index 63
Table 47: Age Profile (Millions of Persons) 64

List of Figures
Figure 1: Austria compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Austria compared to global and Western European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Austrian Wine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in Austria compared to global and Western European average, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 15
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 17
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 18
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 19
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 20
Figure 14: Leading brands in the Austrian Wine sector, volume share, 2016 21
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 23
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 24
Figure 17: Leading brands in the Still Wine market, volume share, 2016 25
Figure 18: Private label penetration by markets (volume terms), 2016 30
Figure 19: Growth analysis, private label and brands, (2011-2016) 31
Figure 20: Packaging share and growth analysis by package material, 2011-2021 32
Figure 21: Use of package material by markets (in pack units), 2016 33
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 34
Figure 23: Use of pack type by markets (in pack units), 2016 35
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 36
Figure 25: Use of closure type by markets (in pack units), 2016 37
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 38
Figure 27: Use of primary outer type by markets (in pack units), 2016 39
Figure 28: Relative comparison of countries based on PEST analysis 40
Figure 29: Austrias GDP per capita, 2011-2016 43
Figure 30: Population growth in Austria, 2011-2016 44
Figure 31: Consumer Price Index, Austria, 2010-2016 45
Figure 32: Age Profile, Austria, 2016 46
Figure 33: Consumption of Wine by gender, Austria, 2016 47
Figure 34: Consumption of Wine by age, Austria, 2016 48
Figure 35: Consumption of Wine by education, Austria, 2016 49
Figure 36: Consumption of Wine by degree of urbanization, Austria, 2016 50
Figure 37: About GlobalData 65

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