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Country Profile: Wine Sector in Australia

Published By :

GlobalData

Published Date : Aug 2017

Category :

Wine

No. of Pages : 77 Pages

Country Profile: Wine Sector in Australia

Summary

GlobalDatas Country Profile report on the Wine sector in Australia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Rising disposable income of Australians coupled with their affinity to experiment and spend on lifestyle products is expected to drive the Wine sector in the country. Of the three markets, Still Wine is the largest in both value and volume terms, while the Sparkling Wine market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Wine in the country. Glass is the most commonly used package material in the sector, followed by Paper & Board. Treasury Wine Estates Vintners Limited, De Bortoli Wines, and Accolade Wines are the leading market players in the Australian Wine sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Wine sector in Australia accounted for 18% volume share in the Asia-Pacific region, in 2016.
- The per capita consumption of Wine is higher in Australia compared to the global and regional levels.
- The Sparkling Wine market is forecast to register the fastest growth during 2016-2021.
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists.
- Rosemount Estate accounts for the leading share in the Australian Wine sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Australia in the global and regional context 3
3.1. Australias share in the Global and Asia-Pacific Wine sector 3
3.2. Australia compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Australia 5
4.2. Per capita consumption - Australia compared to Asia-Pacific and globally 6
4.3. Value and volume analysis of markets in the Wine sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Fortified Wine 10
5.3. Market analysis: Sparkling Wine 13
5.4. Market analysis: Still Wine 16
6. Distribution analysis 19
6.1. Distribution channel share analysis: Wine 19
6.2. Distribution channel share analysis: Fortified Wine 20
6.3. Distribution channel share analysis: Sparkling Wine 21
6.4. Distribution channel share analysis: Still Wine 22
7. Competitive landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 26
7.3. Brand share analysis by category 32
7.3.1. Fortified Wine 32
7.3.2. Sparkling Wine 33
7.3.3. Still Wine 35
8. Packaging analysis 38
8.1. Packaging share and growth analysis by package material 38
8.2. Packaging share analysis by package material 39
8.3. Packaging share and growth analysis by pack type 40
8.4. Packaging share analysis by pack type 41
8.5. Packaging share and growth analysis by closure type 42
8.6. Packaging share analysis by closure type 43
8.7. Packaging share and growth analysis by primary outer type 44
8.8. Packaging share analysis by primary outer type 45
9. Macroeconomic analysis 46
9.1. GDP per Capita 49
9.2. Population and population growth 50
9.3. Consumer Price Index 51
9.4. Population breakdown by age 52
10. Consumergraphics 53
10.1. Consumption by Gender 53
10.2. Consumption by Age 54
10.3. Consumption by Education 55
10.4. Consumption by Degree of Urbanization 56
11. Methodology 57
12. Definitions 58
13. Appendix 61
14. About GlobalData 70
15. Disclaimer 71
16. Contact Us 72

List of Tables
Table 1: Volume share of Australia in the global and Asia-Pacific Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of Fortified Wine market categories, 2011-2021 11
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 12
Table 5: Value analysis of Sparkling Wine market categories, 2011-2021 14
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 15
Table 7: Value analysis of Still Wine market by categories, 2011-2021 17
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 18
Table 9: Brand Volume - Wine sector, 2016 24
Table 10: Brand Volume - Fortified Wine market, 2016 27
Table 11: Brand Volume - Sparkling Wine market, 2016 28
Table 12: Brand Volume - Still Wine market, 2016 30
Table 13: Brand Volume - Vermouth category, 2016 32
Table 14: Brand Volume - Other Fortified Wine category, 2016 32
Table 15: Brand Volume - Champagne category, 2016 33
Table 16: Brand Volume - Other Sparkling Wine category, 2016 33
Table 17: Brand Volume - Red Wine category, 2016 35
Table 18: Brand Volume - Rose Wine category, 2016 36
Table 19: Brand Volume - White Wine category, 2016 36
Table 20: Consumption of Wine by gender and markets (Million Liters, 2016) 53
Table 21: Consumption of Wine by age and markets (Million Liters, 2016) 54
Table 22: Consumption of Wine by education and markets (Million Liters, 2016) 55
Table 23: Consumption of Wine by degree of urbanization and markets (Million Liters, 2016) 56
Table 24: Market Definitions 58
Table 25: Category Definitions 59
Table 26: Channel Definitions 60
Table 27: Market Value for Fortified Wine - by category (A$ Million) 2011-2021 61
Table 28: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 61
Table 29: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 62
Table 30: Market Value for Sparkling Wine - by category (A$ Million) 2011-2021 62
Table 31: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 63
Table 32: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 63
Table 33: Market Value for Still Wine - by category (A$ Million) 2011-2021 64
Table 34: Market Value for Still Wine - by category (US$ Million) 2011-2021 64
Table 35: Market Volume for Still Wine - by category (Million Liters) 2011-2021 65
Table 36: Wine Sales Distribution in Australia - by Markets (Million Liters), 2016 65
Table 37: Package Material (in Million pack units) 66
Table 38: Pack Type (in Million pack units) 66
Table 39: Closure Type (in Million pack units) 67
Table 40: Primary Outer Type (in Million pack units) 67
Table 41: Exchange Rates: (US$-A$), 2011-2021 68
Table 42: GDP Per Capita (A$) 68
Table 43: Population 68
Table 44: Consumer Price Index 69
Table 45: Age Profile (Millions of Persons) 69

List of Figures
Figure 1: Australia compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption* in Australia compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption* (by markets) in Australia compared to global and Asia-Pacific average, 2016 9
Figure 6: Value and volume growth analysis, Fortified Wine market, 2011-2021 10
Figure 7: Value and volume growth analysis, Sparkling Wine market, 2011-2021 13
Figure 8: Value and volume growth analysis, Still Wine market, 2011-2021 16
Figure 9: Distribution channel share (Volume), Wine, 2011-2016 19
Figure 10: Distribution channel share (Volume), Fortified Wine market, 2011-2016 20
Figure 11: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 21
Figure 12: Distribution channel share (Volume), Still Wine market, 2011-2016 22
Figure 13: Leading brands in the Australian Wine sector, volume share, 2016 23
Figure 14: Leading brands in the Fortified Wine market, volume share, 2016 26
Figure 15: Leading brands in the Sparkling Wine market, volume share, 2016 28
Figure 16: Leading brands in the Still Wine market, volume share, 2016 30
Figure 17: Packaging share and growth analysis by package material, 2011-2021 38
Figure 18: Use of package material by markets (in pack units), 2016 39
Figure 19: Packaging share and growth analysis by pack type, 2011-2021 40
Figure 20: Use of pack type by markets (in pack units), 2016 41
Figure 21: Packaging share and growth analysis by closure type, 2011-2021 42
Figure 22: Use of closure type by markets (in pack units), 2016 43
Figure 23: Packaging share and growth analysis by primary outer type, 2011-2021 44
Figure 24: Use of primary outer type by markets (in pack units), 2016 45
Figure 25: Relative comparison of countries based on PEST analysis 46
Figure 26: Australias GDP per capita, 2011-2016 49
Figure 27: Population growth in Australia, 2011-2016 50
Figure 28: Consumer Price Index, Australia, 2010-2016 51
Figure 29: Age Profile, Australia, 2016 52
Figure 30: Consumption of Wine by gender, Australia, 2016 53
Figure 31: Consumption of Wine by age, Australia, 2016 54
Figure 32: Consumption of Wine by education, Australia, 2016 55
Figure 33: Consumption of Wine by degree of urbanization, Australia, 2016 56
Figure 34: About GlobalData 70

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