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Country Profile: Spirits Sector in Thailand

Published By :

GlobalData

Published Date : Aug 2017

Category :

Alcoholic Beverages

No. of Pages : 99 Pages

Country Profile: Spirits Sector in Thailand

Summary

GlobalDatas "Country Profile: Spirits Sector in Thailand", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Thailand accounted for 3.8% share in the Asia-Pacific Spirits sector in 2016. The Thai Spirits sector is driven by growing tourism, high employment rate and a large base of middle aged population. Of all the markets, Whiskey is the largest in value terms, whereas the Vodka market is forecast to register the fastest growth during 2016-2021. Food & Drinks Specialist accounted for the leading share in the distribution of spirits in the country. Glass is the most commonly used package material in the Thai Spirits sector. 100 Pipers, Crown 99, Hong Thong and Benmore are the leading market players in the sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle.

Scope

- Thailand Spirits sector accounted for a volume share of 3.8% of the regional (Asia-Pacific) market, in 2016.
- Of the eight markets, Whiskey was the largest market , while Vodka is expected to grow the fastest during 2016-2021.
- Food & Drinks Specialists accounted for the largest volume share in the distribution of Spirits.
- The top five brands in Thailand Spirits sector accounted for 6.9% volume share in 2016
- 100 Pipers is the leading brand in volume terms.
- Glass is the most commonly used package material in Thailand Spirits sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Thailand in the global and regional context 3
3.1. Thailands share in the Global and Asia-Pacifics Spirits sector 3
3.2. Thailand compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Thailand 5
4.2. Per capita consumption - Thailand compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin & Genever 13
5.4. Market analysis: Liqueurs 14
5.5. Market analysis: Rum 16
5.6. Market analysis: Specialty Spirits 18
5.7. Market analysis: Tequila & Mezcal 20
5.8. Market analysis: Vodka 21
5.9. Market analysis: Whiskey 23
6. Distribution analysis 26
6.1. Distribution channel share analysis: Spirits 26
6.2. Distribution channel share analysis: Brandy 27
6.3. Distribution channel share analysis: Gin & Genever 28
6.4. Distribution channel share analysis: Liqueurs 29
6.5. Distribution channel share analysis: Rum 30
6.6. Distribution channel share analysis: Specialty Spirits 31
6.7. Distribution channel share analysis: Tequila & Mezcal 32
6.8. Distribution channel share analysis: Vodka 33
6.9. Distribution channel share analysis: Whiskey 34
7. Competitive landscape 35
7.1. Brand share analysis by sector 35
7.2. Brand share analysis by markets 37
7.3. Brand share analysis by category 44
7.3.1. Brandy 44
7.3.2. Rum 45
7.3.3. Specialty Spirits 46
7.3.4. Vodka 47
7.3.5. Whiskey 48
8. Packaging analysis 50
8.1. Packaging share and growth analysis by package material 50
8.2. Packaging share analysis by package material 51
8.3. Packaging share and growth analysis by pack type 52
8.4. Packaging share analysis by pack type 53
8.5. Packaging share and growth analysis by closure type 54
8.6. Packaging share analysis by closure type 55
8.7. Packaging share and growth analysis by primary outer type 56
8.8. Packaging share analysis by primary outer type 57
9. Macroeconomic analysis 58
9.1. GDP per Capita 61
9.2. Population and population growth 62
9.3. Consumer Price Index 63
9.4. Population breakdown by age 64
10. Consumergraphics 65
10.1. Consumption by Gender 65
10.2. Consumption by Age 66
10.3. Consumption by Education 67
10.4. Consumption by Degree of Urbanization 68
11. Methodology 69
12. Definitions 70
13. Appendix 74
14. About GlobalData 90
15. Disclaimer 91
16. Contact Us 92

List of Tables
Table 1: Volume share of Thailand in the global and Asia-Pacific Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis by of Brandy market categories, 2011-2021 12
Table 4: Volume analysis of Brandy market by categories, 2011-2021 12
Table 5: Value analysis of Liqueurs market by categories, 2011-2021 15
Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 15
Table 7: Value analysis by of Rum market categories, 2011-2021 17
Table 8: Volume analysis of Rum market by categories, 2011-2021 17
Table 9: Value analysis of Speciality Spirits market by categories, 2011-2021 19
Table 10: Volume analysis of Speciality Spirits market by categories, 2011-2021 19
Table 11: Value analysis by of Vodka market categories, 2011-2021 22
Table 12: Volume analysis of Vodka market by categories, 2011-2021 22
Table 13: Value analysis of Whiskey market by categories, 2011-2021 24
Table 14: Volume analysis of Whiskey market by categories, 2011-2021 25
Table 15: Brand Volume - Spirits sector, 2016 36
Table 16: Brand Volume - Brandy market, 2016 37
Table 17: Brand Volume - Gin & Genever market, 2016 38
Table 18: Brand Volume - Rum market, 2016 39
Table 19: Brand Volume - Specialty Spirits market, 2016 40
Table 20: Brand Volume - Vodka market, 2016 41
Table 21: Brand Volume - Whiskey market, 2016 42
Table 22: Brand Volume - Cognac category 44
Table 23: Brand Volume - Fruit Brandy category 44
Table 24: Brand Volume - Other Grape Brandy category, 2016 44
Table 25: Brand Volume - Dark Rum category, 2016 45
Table 26: Brand Volume - Light Rum category, 2016 45
Table 27: Brand Volume - Other Specialty Spirits category, 2016 46
Table 28: Brand Volume - Flavored Vodka category, 2016 47
Table 29: Brand Volume - Unflavored Vodka category, 2016 47
Table 30: Brand Volume - American Whiskey category, 2016 48
Table 31: Brand Volume - Irish Whiskey category, 2016 48
Table 32: Brand Volume - Scotch Whisky category, 2016 48
Table 33: Brand Volume - Other Whiskey category, 2016 49
Table 34: Consumption of Spirits by gender and markets (Million Liters, 2016) 65
Table 35: Consumption of Spirits by age and markets (Million Liters, 2016) 66
Table 36: Consumption of Spirits by education and markets (Thousand Liters, 2016) 67
Table 37: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 68
Table 38: Market Definitions 70
Table 39: Category Definitions 71
Table 40: Channel Definitions 73
Table 41: Market Value for Brandy - by category ( Million) 2011-2021 74
Table 42: Market Value for Brandy - by category (US$ Million) 2011-2021 74
Table 43: Market Volume for Brandy - by category (Million Liters) 2011-2021 75
Table 44: Market Value for Liqueurs - by category ( Million) 2011-2021 75
Table 45: Market Value for Liqueurs - by category (US$ Million) 2011-2021 76
Table 46: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 76
Table 47: Market Value for Rum - by category ( Million) 2011-2021 77
Table 48: Market Value for Rum - by category (US$ Million) 2011-2021 77
Table 49: Market Volume for Rum - by category (Million Liters) 2011-2021 78
Table 50: Market Value for Specialty Spirits - by category ( Million) 2011-2021 78
Table 51: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 79
Table 52: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 80
Table 53: Market Value for Vodka - by category ( Million) 2011-2021 80
Table 54: Market Value for Vodka - by category (US$ Million) 2011-2021 81
Table 55: Market Volume for Vodka - by category (Million Liters) 2011-2021 81
Table 56: Market Value for Whiskey - by category ( Million) 2011-2021 82
Table 57: Market Value for Whiskey - by category (US$ Million) 2011-2021 83
Table 58: Market Volume for Whiskey - by category (Million Liters) 2011-2021 83
Table 59: Components of change - by Market 84
Table 60: Spirits Sales Distribution in Thailand - by Markets (Million Liters), 2016 85
Table 61: Package Material (in Million pack units) 86
Table 62: Pack Type (in Million pack units) 86
Table 63: Closure Type (in Million pack units) 86
Table 64: Primary Outer Type (in Million pack units) 87
Table 65: Exchange Rates: (US$-), 2011-2021 88
Table 66: GDP Per Capita () 88
Table 67: Population 88
Table 68: Consumer Price Index 88
Table 69: Age Profile (Millions of Persons) 89

List of Figures
Figure 1: Thailand compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption in Thailand compared to global and Asia-Pacifics average, 2011-2021 6
Figure 4: Degree of trading up/down in Thailands Spirits sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in Thailand compared to global and Asia-Pacifics average, 2016 10
Figure 7: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021 13
Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021 14
Figure 10: Value and volume growth analysis, Rum market, 2011-2021 16
Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021 18
Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 20
Figure 13: Value and volume growth analysis, Vodka market, 2011-2021 21
Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021 23
Figure 15: Distribution channel share (Volume), Spirits, 2011-2016 26
Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016 27
Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016 28
Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016 29
Figure 19: Distribution channel share (Volume), Rum market, 2011-2016 30
Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 31
Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 32
Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016 33
Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016 34
Figure 24: Leading brands in Thailands Spirits sector, volume share, 2016 35
Figure 25: Leading brands in the Brandy market, volume share, 2016 37
Figure 26: Leading brands in the Gin & Genever market, volume share, 2016 38
Figure 27: Leading brands in the Rum market, volume share, 2016 39
Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016 40
Figure 29: Leading brands in the Vodka market, volume share, 2016 41
Figure 30: Leading brands in the Whiskey market, volume share, 2016 42
Figure 31: Packaging share and growth analysis by package material, 2011-2021 50
Figure 32: Use of package material by markets (in pack units), 2016 51
Figure 33: Packaging share and growth analysis by pack type, 2011-2021 52
Figure 34: Use of pack type by markets (in pack units), 2016 53
Figure 35: Packaging share and growth analysis by closure type, 2011-2021 54
Figure 36: Use of closure type by markets (in pack units), 2016 55
Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 56
Figure 38: Use of primary outer type by markets (in pack units), 2016 57
Figure 39: Relative comparison of countries based on PEST analysis 58
Figure 40: Thailands GDP per capita, 2011-2016 61
Figure 41: Population growth in Thailand, 2011-2016 62
Figure 42: Consumer Price Index, Thailand, 2010-2016 63
Figure 43: Age Profile, Thailand, 2016 64
Figure 44: Consumption of Spirits by gender, Thailand, 2016 65
Figure 45: Consumption of Spirits by age, Thailand, 2016 66
Figure 46: Consumption of Spirits by education, Thailand, 2016 67
Figure 47: Consumption of Spirits by degree of urbanization, Thailand, 2016 68
Figure 48: About GlobalData 90

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