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Country Profile: Spirits Sector in Sweden

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 107 Pages

Country Profile: Spirits Sector in Sweden

Summary

Sweden accounted for a volume share of 1% in the Western Europe Spirits sector. The Swedish Spirits sector is led by the Whiskey market in both value and volume terms. However, Tequila & Mezcal is expected to register the fastest growth in value terms during 2016-2021. Food & Drinks Specialists account for the leading share in the distribution of Spirits in the country. Glass is the most commonly used package material. Altia Corporation and Diageo PLC, UK are the leading market players in the sector.

GlobalDatas Country Profile report on the Spirits sector in Sweden provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The per capita consumption of Spirits is lower in Sweden compared to the global and regional level
- Of the eight markets, Whiskey was the largest in value terms, in 2016
- Food & Drinks Specialists accounted for the largest volume share in the distribution of Spirits
- Bska Droppar is the leading brand in the Swedish Spirits sector
- Glass is the most commonly used package material in the Swedish Spirits sector, in 2016
- Consumption of Spirits was higher among the male population in 2016 compared to females

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Sweden in the global and regional context 3
3.1. Swedens share in the Global and Western European Spirits sector 3
3.2. Sweden compared to other leading countries in Western Europe 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Sweden 5
4.2. Per capita consumption - Sweden compared to Western Europe and globally 6
4.3. Value and volume analysis of markets in the Spirits sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Brandy 10
5.3. Market analysis: Gin & Genever 12
5.4. Market analysis: Liqueurs 13
5.5. Market analysis: Rum 15
5.6. Market analysis: Specialty Spirits 17
5.7. Market analysis: Tequila & Mezcal 19
5.8. Market analysis: Vodka 20
5.9. Market analysis: Whiskey 22
6. Distribution analysis 24
6.1. Distribution channel share analysis: Spirits 24
6.2. Distribution channel share analysis: Brandy 25
6.3. Distribution channel share analysis: Gin & Genever 26
6.4. Distribution channel share analysis: Liqueurs 27
6.5. Distribution channel share analysis: Rum 28
6.6. Distribution channel share analysis: Specialty Spirits 29
6.7. Distribution channel share analysis: Tequila & Mezcal 30
6.8. Distribution channel share analysis: Vodka 31
6.9. Distribution channel share analysis: Whiskey 32
7. Competitive landscape 33
7.1. Brand share analysis by sector 33
7.2. Brand share analysis by markets 40
7.3. Brand share analysis by category 52
7.3.1. Brandy 52
7.3.2. Liqueurs 53
7.3.3. Rum 55
7.3.4. Specialty Spirits 56
7.3.5. Vodka 57
7.3.6. Whiskey 58
8. Packaging analysis 61
8.1. Packaging share and growth analysis by package material 61
8.2. Packaging share analysis by package material 62
8.3. Packaging share and growth analysis by pack type 63
8.4. Packaging share analysis by pack type 64
8.5. Packaging share and growth analysis by closure type 65
8.6. Packaging share analysis by closure type 66
8.7. Packaging share and growth analysis by primary outer type 67
8.8. Packaging share analysis by primary outer type 68
9. Macroeconomic analysis 69
9.1. GDP per Capita 72
9.2. Population and population growth 73
9.3. Consumer Price Index 74
9.4. Population breakdown by age 75
10. Consumergraphics 76
10.1. Consumption by Gender 76
10.2. Consumption by Age 77
10.3. Consumption by Education 78
10.4. Consumption by Degree of Urbanization 79
11. Methodology 80
12. Definitions 81
13. Appendix 85
14. About GlobalData 98
15. Disclaimer 99
16. Contact Us 100

List of Tables
Table 1: Volume share of Sweden in the global and Western Europe Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis by of Brandy market categories, 2011-2021 11
Table 4: Volume analysis of Brandy market by categories, 2011-2021 11
Table 5: Value analysis of Liqueurs market by categories, 2011-2021 14
Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 14
Table 7: Value analysis by of Rum market categories, 2011-2021 16
Table 8: Volume analysis of Rum market by categories, 2011-2021 16
Table 9: Value analysis of Specialty Spirits market by categories, 2011-2021 18
Table 10: Volume analysis of Specialty Spirits market by categories, 2011-2021 18
Table 11: Value analysis by of Vodka market categories, 2011-2021 21
Table 12: Volume analysis of Vodka market by categories, 2011-2021 21
Table 13: Value analysis of Whiskey market by categories, 2011-2021 23
Table 14: Volume analysis of Whiskey market by categories, 2011-2021 23
Table 15: Brand Volume - Spirits sector, 2016 34
Table 16: Brand Volume - Brandy market, 2016 40
Table 17: Brand Volume - Gin & Genever market, 2016 41
Table 18: Brand Volume - Liqueurs market, 2016 43
Table 19: Brand Volume - Rum market, 2016 44
Table 20: Brand Volume - Specialty Spirits market, 2016 45
Table 21: Brand Volume - Tequila & Mezcal market, 2016 46
Table 22: Brand Volume - Vodka market, 2016 47
Table 23: Brand Volume - Whiskey market, 2016 49
Table 24: Brand Volume - Cognac category 52
Table 25: Brand Volume - Fruit Brandy category 52
Table 26: Brand Volume - Bitters category, 2016 53
Table 27: Brand Volume - Cream Liqueurs category, 2016 53
Table 28: Brand Volume - Fruit Liqueurs category, 2016 53
Table 29: Brand Volume - Other Liqueurs category, 2016 54
Table 30: Brand Volume - Dark Rum category, 2016 55
Table 31: Brand Volume - Light Rum category, 2016 55
Table 32: Brand Volume - Ouzo category, 2016 56
Table 33: Brand Volume - Other Specialty Spirits category, 2016 56
Table 34: Brand Volume - Flavored Vodka category, 2016 57
Table 35: Brand Volume - Unflavored Vodka category, 2016 57
Table 36: Brand Volume - American Whiskey category, 2016 58
Table 37: Brand Volume - Canadian Whiskey category, 2016 58
Table 38: Brand Volume - Irish Whiskey category, 2016 58
Table 39: Brand Volume - Scotch Whisky category, 2016 59
Table 40: Consumption of Spirits by gender and markets (Million Liters, 2016) 76
Table 41: Consumption of Spirits by age and markets (Million Liters, 2016) 77
Table 42: Consumption of Spirits by education and markets (Thousand Liters, 2016) 78
Table 43: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 79
Table 44: Market Definitions 81
Table 45: Category Definitions 82
Table 46: Channel Definitions 84
Table 47: Market Value for Brandy - by category (Skr Million) 2011-2021 85
Table 48: Market Value for Brandy - by category (US$ Million) 2011-2021 85
Table 49: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 86
Table 50: Market Value for Liqueurs - by category (Skr Million) 2011-2021 86
Table 51: Market Value for Liqueurs - by category (US$ Million) 2011-2021 87
Table 52: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 87
Table 53: Market Value for Rum - by category (Skr Million) 2011-2021 88
Table 54: Market Value for Rum - by category (US$ Million) 2011-2021 88
Table 55: Market Volume for Rum - by category (Million Liters) 2011-2021 88
Table 56: Market Value for Specialty Spirits - by category (Skr Million) 2011-2021 89
Table 57: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 89
Table 58: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 90
Table 59: Market Value for Vodka - by category (Skr Million) 2011-2021 90
Table 60: Market Value for Vodka - by category (US$ Million) 2011-2021 91
Table 61: Market Volume for Vodka - by category (Million Liters) 2011-2021 91
Table 62: Market Value for Whiskey - by category (Skr Million) 2011-2021 92
Table 63: Market Value for Whiskey - by category (US$ Million) 2011-2021 92
Table 64: Market Volume for Whiskey - by category (Million Liters) 2011-2021 93
Table 65: Spirits Sales Distribution in Sweden - by Markets (Million Liters), 2016 93
Table 66: Package Material (in Million pack units) 94
Table 67: Pack Type (in Million pack units) 94
Table 68: Closure Type (in Million pack units) 94
Table 69: Primary Outer Type (in Million pack units) 95
Table 70: Exchange Rates: (US$-Skr), 2011-2021 96
Table 71: GDP Per Capita (Skr) 96
Table 72: Population 96
Table 73: Consumer Price Index 96
Table 74: Age Profile (Millions of Persons) 97

List of Figures
Figure 1: Sweden compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption* in Sweden compared to global and Western European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption* (by markets) in Sweden compared to global and Western European average, 2016 9
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 10
Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 12
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 13
Figure 9: Value and volume growth analysis, Rum market, 2011-2021 15
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17
Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 19
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 20
Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 22
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 24
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 25
Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 26
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 27
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 28
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 29
Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 30
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 31
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 32
Figure 23: Leading brands in the Swedish Spirits sector, volume share, 2016 33
Figure 24: Leading brands in the Brandy market, volume share, 2016 40
Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 41
Figure 26: Leading brands in the Liqueurs market, volume share, 2016 42
Figure 27: Leading brands in the Rum market, volume share, 2016 44
Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016 45
Figure 29: Leading brands in the Tequila & Mezcal market, volume share, 2016 46
Figure 30: Leading brands in the Vodka market, volume share, 2016 47
Figure 31: Leading brands in the Whiskey market, volume share, 2016 48
Figure 32: Packaging share and growth analysis by package material, 2011-2021 61
Figure 33: Use of package material by markets (in pack units), 2016 62
Figure 34: Packaging share and growth analysis by pack type, 2011-2021 63
Figure 35: Use of pack type by markets (in pack units), 2016 64
Figure 36: Packaging share and growth analysis by closure type, 2011-2021 65
Figure 37: Use of closure type by markets (in pack units), 2016 66
Figure 38: Packaging share and growth analysis by primary outer type, 2011-2021 67
Figure 39: Use of primary outer type by markets (in pack units), 2016 68
Figure 40: Relative comparison of countries based on PEST analysis 69
Figure 41: Swedens GDP per capita, 2011-2016 72
Figure 42: Population growth in Sweden, 2011-2016 73
Figure 43: Consumer Price Index, Sweden, 2010-2016 74
Figure 44: Age Profile, Sweden, 2016 75
Figure 45: Consumption of Spirits by gender, Sweden, 2016 76
Figure 46: Consumption of Spirits by age, Sweden, 2016 77
Figure 47: Consumption of Spirits by education, Sweden, 2016 78
Figure 48: Consumption of Spirits by degree of urbanization, Sweden, 2016 79
Figure 49: About GlobalData 98

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