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Country Profile: Spirits Sector in South Africa

Published By :

GlobalData

Published Date : Oct 2017

Category :

Alcoholic Beverages

No. of Pages : 104 Pages

Country Profile: Spirits Sector in South Africa

Summary

The South African Spirits sector is led by the Whiskey market in both value and volume terms, and is also expected to register the fastest growth in value terms, during 2016-2021. Food & Drinks Specialists account for a leading share in the distribution of Spirits in the country. Glass is the most commonly used package material, while Rigid Plastics is forecast to register the fastest growth during 2016-2021. Diageo PLC, UK and Distell Group Limited are the leading market players in the sector.

GlobalDatas Country Profile report on the Spirits sector in South Africa provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The per capita consumption of Spirits is higher in South Africa compared to the regional level
- The Whiskey market is forecast to register the fastest growth during 2016-2021
- Food & Drinks Specialists accounted for a leading share in the distribution of Spirits in South Africa
- Smirnoff accounts for the leading share in the South African Spirits sector
- Glass is the most commonly used package material in the South African Spirits sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. South Africa in the global and regional context 3
3.1. South Africas share in the Global and Middle East & Africa Spirits sector 3
3.2. South Africa compared to other leading countries in Middle East & Africa 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in South Africa 5
4.2. Per capita consumption - South Africa compared to Middle East & Africa and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin & Genever 13
5.4. Market analysis: Liqueurs 14
5.5. Market analysis: Rum 16
5.6. Market analysis: Specialty Spirits 18
5.7. Market analysis: Tequila & Mezcal 20
5.8. Market analysis: Vodka 21
5.9. Market analysis: Whiskey 23
6. Distribution analysis 25
6.1. Distribution channel share analysis: Spirits 25
6.2. Distribution channel share analysis: Brandy 26
6.3. Distribution channel share analysis: Gin & Genever 27
6.4. Distribution channel share analysis: Liqueurs 28
6.5. Distribution channel share analysis: Rum 29
6.6. Distribution channel share analysis: Specialty Spirits 30
6.7. Distribution channel share analysis: Tequila & Mezcal 31
6.8. Distribution channel share analysis: Vodka 32
6.9. Distribution channel share analysis: Whiskey 33
7. Competitive landscape 34
7.1. Brand share analysis by sector 34
7.2. Brand share analysis by markets 39
7.3. Brand share analysis by category 50
7.3.1. Brandy 50
7.3.2. Liqueurs 52
7.3.3. Rum 54
7.3.4. Specialty Spirits 55
7.3.5. Vodka 56
7.3.6. Whiskey 57
8. Packaging analysis 59
8.1. Packaging share and growth analysis by package material 59
8.2. Packaging share analysis by package material 60
8.3. Packaging share and growth analysis by pack type 61
8.4. Packaging share analysis by pack type 62
8.5. Packaging share and growth analysis by closure type 63
8.6. Packaging share analysis by closure type 64
8.7. Packaging share and growth analysis by primary outer type 65
8.8. Packaging share analysis by primary outer type 66
9. Macroeconomic analysis 67
9.1. GDP per Capita 70
9.2. Population and population growth 71
9.3. Consumer Price Index 72
9.4. Population breakdown by age 73
10. Consumergraphics 74
10.1. Consumption by Gender 74
10.2. Consumption by Age 75
10.3. Consumption by Education 76
10.4. Consumption by Degree of Urbanization 77
11. Methodology 78
12. Definitions 79
13. Appendix 82
14. About GlobalData 95
15. Disclaimer 96
16. Contact Us 97

List of Tables
Table 1: Volume share of South Africa in the global and Middle East & Africa Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Per capita consumption* (by markets) in South Africa , Middle East & Africa and Global average, 2016 10
Table 4: Value analysis of Brandy market by categories, 2011-2021 12
Table 5: Volume analysis of Brandy market by categories, 2011-2021 12
Table 6: Value analysis of Liqueurs market by categories, 2011-2021 15
Table 7: Volume analysis of Brandy market by categories, 2011-2021 15
Table 8: Value analysis of Rum market by categories, 2011-2021 17
Table 9: Volume analysis of Rum market by categories, 2011-2021 17
Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 19
Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 19
Table 12: Value analysis of Vodka market by categories, 2011-2021 22
Table 13: Volume analysis of Vodka market by categories, 2011-2021 22
Table 14: Value analysis of Whiskey market by categories, 2011-2021 24
Table 15: Volume analysis of Whiskey market by categories, 2011-2021 24
Table 16: Brand Volume - Spirits sector, 2016 35
Table 17: Brand Volume - Brandy market, 2016 39
Table 18: Brand Volume - Gin & Genever market, 2016 41
Table 19: Brand Volume - Liqueurs market, 2016 42
Table 20: Brand Volume - Rum market, 2016 44
Table 21: Brand Volume - Specialty Spirits market, 2016 45
Table 22: Brand Volume - Tequila & Mezcal market, 2016 46
Table 23: Brand Volume - Vodka market, 2016 47
Table 24: Brand Volume - Whiskey market, 2016 48
Table 25: Brand Volume - Cognac category 50
Table 26: Brand Volume - Other Grape Brandy category, 2016 50
Table 27: Brand Volume - Bitters category, 2016 52
Table 28: Brand Volume - Cream Liqueurs category, 2016 52
Table 29: Brand Volume - Fruit Liqueurs category, 2016 52
Table 30: Brand Volume - Other Liqueurs category, 2016 52
Table 31: Brand Volume - Dark Rum category, 2016 54
Table 32: Brand Volume - Light Rum category, 2016 54
Table 33: Brand Volume - Other Specialty Spirits category, 2016 55
Table 34: Brand Volume - Unflavored Vodka category, 2016 56
Table 35: Brand Volume - American Whiskey category, 2016 57
Table 36: Brand Volume - Canadian Whiskey category, 2016 57
Table 37: Brand Volume - Irish Whiskey category, 2016 57
Table 38: Brand Volume - Scotch Whisky category, 2016 57
Table 39: Brand Volume - Other Whiskey category, 2016 58
Table 40: Consumption of Spirits by gender and markets (Million Liters, 2016) 74
Table 41: Consumption of Spirits by age and markets (Million Liters, 2016) 75
Table 42: Consumption of Spirits by education and markets (Million Liters, 2016) 76
Table 43: Consumption of Spirits degree of urbanization and markets (Million Liters, 2016) 77
Table 44: Market Definitions 79
Table 45: Category Definitions 80
Table 46: Channel Definitions 81
Table 47: Market Value for Brandy - by category (R Million) 2011-2021 82
Table 48: Market Value for Brandy - by category (US$ Million) 2011-2021 82
Table 49: Market Volume for Brandy - by category (Million Liters) 2011-2021 83
Table 50: Market Value for Liqueurs - by category (R Million) 2011-2021 83
Table 51: Market Value for Liqueurs - by category (US$ Million) 2011-2021 84
Table 52: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 84
Table 53: Market Value for Rum - by category (R Million) 2011-2021 85
Table 54: Market Value for Rum - by category (US$ Million) 2011-2021 85
Table 55: Market Volume for Rum - by category (Million Liters) 2011-2021 85
Table 56: Market Value for Specialty Spirits - by category (R Million) 2011-2021 86
Table 57: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 86
Table 58: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 87
Table 59: Market Value for Vodka - by category (R Million) 2011-2021 87
Table 60: Market Value for Vodka - by category (US$ Million) 2011-2021 87
Table 61: Market Volume for Vodka - by category (Million Liters) 2011-2021 88
Table 62: Market Value for Whiskey - by category (R Million) 2011-2021 88
Table 63: Market Value for Whiskey - by category (US$ Million) 2011-2021 89
Table 64: Market Volume for Whiskey - by category (Million Liters) 2011-2021 89
Table 65: Components of change - by Market, 2015-2016 90
Table 66: Spirits Sales Distribution in South Africa - by Markets (Million Liters), 2016 90
Table 67: Package Material (in Million pack units) 91
Table 68: Pack Type (in Million pack units) 91
Table 69: Closure Type (in Million pack units) 91
Table 70: Primary Outer Type (in Million pack units) 92
Table 71: Exchange Rates: (US$-R), 2011-2021 93
Table 72: GDP Per Capita (R), 2011-2016 93
Table 73: Population, 2011-2016 93
Table 74: Consumer Price Index, 2011-2016 93
Table 75: Age Profile (Millions of Persons) 94

List of Figures
Figure 1: South Africa compared to other top three countries in Middle East & Africa - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption* in South Africa compared to global and Middle East & Africa average, 2011-2021 6
Figure 4: Degree of trading up/down in the South African Spirits sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 13
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 14
Figure 9: Value and volume growth analysis, Rum market, 2011-2021 16
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 18
Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 20
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 21
Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 23
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 25
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 26
Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 27
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 28
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 29
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 30
Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 31
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 32
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 33
Figure 23: Leading brands in the South African Spirits sector, volume share, 2016 34
Figure 24: Leading brands in the Brandy market, volume share, 2016 39
Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 41
Figure 26: Leading brands in the Liqueurs market, volume share, 2016 42
Figure 27: Leading brands in the Rum market, volume share, 2016 44
Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016 45
Figure 29: Leading brands in the Tequila & Mezcal market, volume share, 2016 46
Figure 30: Leading brands in the Vodka market, volume share, 2016 47
Figure 31: Leading brands in the Whiskey market, volume share, 2016 48
Figure 32: Packaging share and growth analysis by package material, 2011-2021 59
Figure 33: Use of package material by markets (in pack units), 2016 60
Figure 34: Packaging share and growth analysis by pack type, 2011-2021 61
Figure 35: Use of pack type by markets (in pack units), 2016 62
Figure 36: Packaging share and growth analysis by closure type, 2011-2021 63
Figure 37: Use of closure type by markets (in pack units), 2016 64
Figure 38: Packaging share and growth analysis by primary outer type, 2011-2021 65
Figure 39: Use of primary outer type by markets (in pack units), 2016 66
Figure 40: Relative comparison of countries based on PEST analysis 67
Figure 41: South Africas GDP per capita, 2011-2016 70
Figure 42: Population growth in South Africa, 2011-2016 71
Figure 43: Consumer Price Index, South Africa, 2010-2016 72
Figure 44: Age Profile, South Africa, 2016 73
Figure 45: Consumption of Spirits by gender, South Africa, 2016 74
Figure 46: Consumption of Spirits by age, South Africa, 2016 75
Figure 47: Consumption of Spirits by education, South Africa, 2016 76
Figure 48: Consumption of Spirits degree of urbanization, South Africa, 2016 77
Figure 49: About GlobalData 95

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