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Country Profile: Spirits Sector in Singapore

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 95 Pages

Country Profile: Spirits Sector in Singapore

Summary

The Singaporean Spirits sector is led by the Brandy market, which is the largest in both value and volume terms, while the Tequila & Mezcal market is forecast to register the fastest growth during 2016-2021. Growth in the sector is driven by increasing disposable income of consumers and growing cocktail culture in the country. Food & Drinks Specialists accounted for the leading share in the distribution of Spirits in the country. Glass is the most commonly used package material in the sector. Martell and Johnnie Walker are the leading brands in the Singaporean Spirits sector.

GlobalDatas Country Profile report on the Spirits sector in Singapore provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Spirits sector in Singapore is forecast to grow at 6.4% CAGR in value terms during 2016-2021
- Singapore ranks fourth on the extent of fragmentation
- The top five brands accounting for a 29.2% share in 2016.
- Consumers purchasing patterns remain unchanged in the Singaporean Spirits sector
- Martell accounts for the leading share in the Singaporean Spirits sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Singapore in the global and regional context 3
3.1. Singapores share in the Global and Asia-PacificSpirits sector 3
3.2. Singapore compared to other leadingcountries in Asia-Pacific 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Singapore 5
4.2. Per capita consumption -Singapore compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysisof markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin &Genever 14
5.4. Market analysis: Liqueurs 15
5.5. Market analysis: Rum 18
5.6. Market analysis: Specialty Spirits 20
5.7. Market analysis: Tequila &Mezcal 21
5.8. Market analysis: Vodka 22
5.9. Market analysis: Whiskey 24
6. Distribution analysis 26
6.1. Distribution channel share analysis: Spirits 26
6.2. Distribution channel share analysis: Brandy 27
6.3. Distribution channel share analysis: Gin &Genever 28
6.4. Distribution channel share analysis: Liqueurs 29
6.5. Distribution channel share analysis: Rum 30
6.6. Distribution channel share analysis: Specialty Spirits 31
6.7. Distribution channel share analysis: Tequila &Mezcal 32
6.8. Distribution channel share analysis: Vodka 33
6.9. Distribution channel share analysis: Whiskey 34
7. Competitive landscape 35
7.1. Brand share analysis by sector 35
7.2. Brand share analysis by markets 38
7.3. Brand share analysis by category 46
7.3.1. Brandy 46
7.3.2. Liqueurs 47
7.3.3. Rum 49
7.3.4. Vodka 50
7.3.5. Whiskey 51
8. Packaging analysis 53
8.1. Packaging share and growth analysis by package material 53
8.2. Packaging share analysis by package material 54
8.3. Packaging share and growth analysis by pack type 55
8.4. Packaging share analysis by pack type 56
8.5. Packaging share and growth analysis by closure type 57
8.6. Packaging share analysis by closure type 58
8.7. Packaging share and growth analysis by primary outer type 59
8.8. Packaging share analysis by primary outer type 60
9. Macroeconomic analysis 61
9.1. GDP per Capita 64
9.2. Population and population growth 65
9.3. Consumer Price Index 66
9.4. Population breakdown by age 67
10. Methodology 68
11. Definitions 69
12. Appendix 73
13. About GlobalData 86
14. Disclaimer 87
15. Contact Us 88

List of Tables
Table 1: Volume share of Singapore in the global and Asia-Pacific Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Per capita consumption* (by markets) in Singapore , Asia-Pacific and Global average, 2016 10
Table 4: Value analysis of Brandy market by categories, 2011-2021 12
Table 5: Volume analysis of Brandy market by categories, 2011-2021 13
Table 6: Value analysis of Liqueurs market by categories, 2011-2021 16
Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 17
Table 8: Value analysis of Rum market by categories, 2011-2021 19
Table 9: Volume analysis of Rum market by categories, 2011-2021 19
Table 10: Value analysis of Vodka market by categories, 2011-2021 23
Table 11: Volume analysis of Vodka market by categories, 2011-2021 23
Table 12: Value analysis of Whiskey market by categories, 2011-2021 25
Table 13: Volume analysis of Whiskey market by categories, 2011-2021 25
Table 14: Brand Volume - Spirits sector, 2016 36
Table 15: Brand Volume - Brandy market, 2016 38
Table 16: Brand Volume - Gin &Genever market, 2016 39
Table 17: Brand Volume - Liqueurs market, 2016 40
Table 18: Brand Volume - Rum market, 2016 41
Table 19: Brand Volume - Tequila &Mezcal market, 2016 42
Table 20: Brand Volume - Vodka market, 2016 43
Table 21: Brand Volume - Whiskey market, 2016 44
Table 22: Brand Volume - Cognac category 46
Table 23: Brand Volume - Other Grape Brandy category, 2016 46
Table 24: Brand Volume - Bitters category, 2016 47
Table 25: Brand Volume - Cream Liqueurs category, 2016 47
Table 26: Brand Volume - Fruit Liqueurs category, 2016 47
Table 27: Brand Volume - Other Liqueurs category, 2016 48
Table 28: Brand Volume - Dark Rum category, 2016 49
Table 29: Brand Volume - Light Rum category, 2016 49
Table 30: Brand Volume - Flavoured Vodka category, 2016 50
Table 31: Brand Volume - Unflavoured Vodka category, 2016 50
Table 32: Brand Volume - American Whiskey category, 2016 51
Table 33: Brand Volume - Irish Whiskey category, 2016 51
Table 34: Brand Volume - Scotch Whisky category, 2016 51
Table 35: Market Definitions 69
Table 36: Category Definitions 70
Table 37: Channel Definitions 72
Table 38: Market Value for Brandy - by category (S$ Million) 2011-2021 73
Table 39: Market Value for Brandy - by category (US$ Million) 2011-2021 73
Table 40: Market Volume for Brandy - by category (Thousand Liters) 2011-2021 74
Table 41: Market Value for Liqueurs - by category (S$ Million) 2011-2021 74
Table 42: Market Value for Liqueurs - by category (US$ Million) 2011-2021 75
Table 43: Market Volume for Liqueurs - by category (Thousand Liters) 2011-2021 75
Table 44: Market Value for Rum - by category (S$ Million) 2011-2021 76
Table 45: Market Value for Rum - by category (US$ Million) 2011-2021 76
Table 46: Market Volume for Rum - by category (Thousand Liters) 2011-2021 76
Table 47: Market Value for Specialty Spirits - by category (S$ Million) 2011-2021 77
Table 48: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 77
Table 49: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 77
Table 50: Market Value for Vodka - by category (S$ Million) 2011-2021 78
Table 51: Market Value for Vodka - by category (US$ Million) 2011-2021 78
Table 52: Market Volume for Vodka - by category (Thousand Liters) 2011-2021 78
Table 53: Market Value for Whiskey - by category (S$ Million) 2011-2021 79
Table 54: Market Value for Whiskey - by category (US$ Million) 2011-2021 80
Table 55: Market Volume for Whiskey - by category (Thousand Liters) 2011-2021 80
Table 56: Components of change - by Market, 2015-2016 81
Table 57: Spirits Sales Distribution in Singapore - by Markets (Million Liters), 2016 81
Table 58: Package Material (in Million pack units) 82
Table 59: Pack Type (in Million pack units) 82
Table 60: Closure Type (in Million pack units) 82
Table 61: Primary Outer Type (in Million pack units) 83
Table 62: Exchange Rates: (US$-S$), 2011-2021 84
Table 63: GDP Per Capita (S$), 2011-2016 84
Table 64: Population, 2011-2016 84
Table 65: Consumer Price Index, 2011-2016 84
Table 66: Age Profile (in Millions), 2016 85

List of Figures
Figure 1: Singapore compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption*in Singapore compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Degree of trading up/down in the SingaporeanSpirits sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 7: Value and volume growth analysis, Gin &Genever market, 2011-2021 14
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 15
Figure 9: Value and volume growth analysis, Rum market, 2011-2021 18
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 20
Figure 11: Value and volume growth analysis, Tequila &Mezcal market, 2011-2021 21
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 22
Figure 13: Value and volume growth analysis, Whiskeymarket, 2011-2021 24
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 26
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 27
Figure 16: Distribution channel share (Volume), Gin &Genever market, 2011-2016 28
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 29
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 30
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 31
Figure 20: Distribution channel share (Volume), Tequila &Mezcal market, 2011-2016 32
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 33
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 34
Figure 23: Leading brands in the SingaporeanSpirits sector, volume share, 2016 35
Figure 24: Leading brands in the Brandy market, volume share, 2016 38
Figure 25: Leading brands in the Gin &Genever market, volume share, 2016 39
Figure 26: Leading brands in the Liqueurs market, volume share, 2016 40
Figure 27: Leading brands in the Rum market, volume share, 2016 41
Figure 28: Leading brands in the Tequila &Mezcal market, volume share, 2016 42
Figure 29: Leading brands in the Vodka market, volume share, 2016 43
Figure 30: Leading brands in the Whiskey market, volume share, 2016 44
Figure 31: Packaging share and growth analysis by package material, 2011-2021 53
Figure 32: Use of package material by markets (in pack units), 2016 54
Figure 33: Packaging share and growth analysis by pack type, 2011-2021 55
Figure 34: Use of pack type by markets (in pack units), 2016 56
Figure 35: Packaging share and growth analysis by closure type, 2011-2021 57
Figure 36: Use of closure type by markets (in pack units), 2016 58
Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 59
Figure 38: Use of primary outer type by markets (in pack units), 2016 60
Figure 39: Relative comparison of countries based on PEST analysis 61
Figure 40: Singapores GDP per capita, 2011-2016 64
Figure 41: Population growth in Singapore, 2011-2016 65
Figure 42: Consumer Price Index, Singapore, 2010-2016 66
Figure 43: Age Profile, Singapore, 2016 67
Figure 44: About GlobalData 86

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