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Country Profile: Spirits Sector in Russia

Published By :

GlobalData

Published Date : Aug 2017

Category :

Alcoholic Beverages

No. of Pages : 113 Pages

Country Profile: Spirits Sector in Russia

Summary

GlobalDatas "Country Profile: Spirits Sector in Russia", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Spirits Sector in Russia is led by the Vodka market in both value and volume terms, while the Rum market is expected to register the fastest growth in value terms during 2016-2021.On-trade transactions accounted for the largest volume share in the distribution of Spirits in the country, followed by Hypermarkets & Supermarkets, and Food & Drinks Specialists. Glass is the most commonly used package material in the Spirits sector. Jsc "synergy" and Roust Corp are the leading market players in the sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

- The Spirits sector in Russia is forecast to grow at 0.3% CAGR in value terms during 2016-2021
- Per capita consumption of Vodka is high in Russia compared to global and regional levels
- On-trade transactions accounted for the leading share in the distribution of Spirits in Russia
- Belenkaya accounts for the leading share in the Russian Spirits sector
- Glass is the most commonly used package material in the Russian Spirits sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Russia in the global and regional context 3
3.1. Russias share in the Global and Eastern European Spirits sector 3
3.2. Russia compared to other leading countries in Eastern Europe 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Russia 5
4.2. Per capita consumption - Russia compared to Eastern Europe and globally 6
4.3. Value and volume analysis of markets in the Spirits sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Brandy 10
5.3. Market analysis: Gin & Genever 12
5.4. Market analysis: Liqueurs 13
5.5. Market analysis: Rum 15
5.6. Market analysis: Specialty Spirits 17
5.7. Market analysis: Tequila & Mezcal 20
5.8. Market analysis: Vodka 21
5.9. Market analysis: Whiskey 23
6. Distribution analysis 25
6.1. Distribution channel share analysis: Spirits 25
6.2. Distribution channel share analysis: Brandy 26
6.3. Distribution channel share analysis: Gin & Genever 27
6.4. Distribution channel share analysis: Liqueurs 28
6.5. Distribution channel share analysis: Rum 29
6.6. Distribution channel share analysis: Specialty Spirits 30
6.7. Distribution channel share analysis: Tequila & Mezcal 31
6.8. Distribution channel share analysis: Vodka 32
6.9. Distribution channel share analysis: Whiskey 33
7. Competitive landscape 34
7.1. Brand share analysis by sector 34
7.2. Brand share analysis by markets 39
7.3. Brand share analysis by category 51
7.3.1. Brandy 51
7.3.2. Liqueurs 53
7.3.3. Rum 55
7.3.4. Specialty Spirits 57
7.3.5. Vodka 59
7.3.6. Whiskey 61
7.4. Private label share analysis 63
8. Packaging analysis 65
8.1. Packaging share and growth analysis by package material 65
8.2. Packaging share analysis by package material 66
8.3. Packaging share and growth analysis by pack type 67
8.4. Packaging share analysis by pack type 68
8.5. Packaging share and growth analysis by closure type 69
8.6. Packaging share analysis by closure type 70
8.7. Packaging share and growth analysis by primary outer type 71
8.8. Packaging share analysis by primary outer type 72
9. Macroeconomic analysis 73
9.1. GDP per Capita 76
9.2. Population and population growth 77
9.3. Consumer Price Index 78
9.4. Population breakdown by age 79
10. Consumergraphics 80
10.1. Consumption by Gender 80
10.2. Consumption by Age 81
10.3. Consumption by Education 82
10.4. Consumption by Degree of Urbanization 83
11. Methodology 84
12. Definitions 85
13. Appendix 89
14. About GlobalData 103
15. Disclaimer 104
16. Contact Us 105

List of Tables
Table 1: Growth analysis by markets, 2016-2021 8
Table 2: Value analysis by of Brandy market categories, 2011-2021 11
Table 3: Volume analysis of Brandy market by categories, 2011-2021 11
Table 4: Value analysis by of Brandy market categories, 2011-2021 14
Table 5: Volume analysis of Liqueurs market by categories, 2011-2021 14
Table 6: Value analysis by of Rum market categories, 2011-2021 16
Table 7: Volume analysis of Rum market by categories, 2011-2021 16
Table 8: Value analysis of Specialty Spirits market by categories, 2011-2021 18
Table 9: Volume analysis of Specialty Spirits market by categories, 2011-2021 19
Table 10: Value analysis by of Vodka market categories, 2011-2021 22
Table 11: Volume analysis of Vodka market by categories, 2011-2021 22
Table 12: Value analysis of Whiskey market by categories, 2011-2021 24
Table 13: Volume analysis of Whiskey market by categories, 2011-2021 24
Table 14: Brand Volume - Spirits sector, 2016 34
Table 15: Brand Volume - Brandy market, 2016 39
Table 16: Brand Volume - Gin & Genever market, 2016 41
Table 17: Brand Volume - Liqueurs market, 2016 42
Table 18: Brand Volume - Rum market, 2016 43
Table 19: Brand Volume - Specialty Spirits market, 2016 45
Table 20: Brand Volume - Tequila & Mezcal market, 2016 46
Table 21: Brand Volume - Vodka market, 2016 47
Table 22: Brand Volume - Whiskey market, 2016 49
Table 23: Brand Volume - Armagnac category 51
Table 24: Brand Volume - Cognac category 51
Table 25: Brand Volume - Fruit Brandy category 51
Table 26: Brand Volume - Other Grape Brandy category, 2016 52
Table 27: Brand Volume - Bitters category, 2016 53
Table 28: Brand Volume - Cream Liqueurs category, 2016 53
Table 29: Brand Volume - Fruit Liqueurs category, 2016 53
Table 30: Brand Volume - Other Liqueurs category, 2016 54
Table 31: Brand Volume - Dark Rum category, 2016 55
Table 32: Brand Volume - Light Rum category, 2016 55
Table 33: Brand Volume - Ouzo category, 2016 57
Table 34: Brand Volume - Raki category, 2016 57
Table 35: Brand Volume - Rice-Based Spirits category, 2016 57
Table 36: Brand Volume - Sake category, 2016 57
Table 37: Brand Volume - Shochu category, 2016 58
Table 38: Brand Volume - Other Specialty Spirits category, 2016 58
Table 39: Brand Volume - Flavored Vodka category, 2016 59
Table 40: Brand Volume - Unflavored Vodka category, 2016 59
Table 41: Brand Volume - American Whiskey category, 2016 61
Table 42: Brand Volume - Canadian Whiskey category, 2016 61
Table 43: Brand Volume - Irish Whiskey category, 2016 61
Table 44: Brand Volume - Scotch Whisky category, 2016 62
Table 45: Brand Volume - Other Whiskey category, 2016 62
Table 46: Consumption of Spirits by gender and markets (Million Liters, 2016) 80
Table 47: Consumption of Spirits by age and markets (Million Liters, 2016) 81
Table 48: Consumption of Spirits by education and markets (Million Liters, 2016) 82
Table 49: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 83
Table 50: Market Definitions 85
Table 51: Category Definitions 86
Table 52: Channel Definitions 88
Table 53: Market Value for Brandy - by category (RUB Million) 2011-2021 89
Table 54: Market Value for Brandy - by category (US$ Million) 2011-2021 89
Table 55: Market Volume for Brandy - by category (Million Liters) 2011-2021 90
Table 56: Market Value for Liqueurs - by category (RUB Million) 2011-2021 90
Table 57: Market Value for Liqueurs - by category (US$ Million) 2011-2021 91
Table 58: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 91
Table 59: Market Value for Rum - by category (RUB Million) 2011-2021 92
Table 60: Market Value for Rum - by category (US$ Million) 2011-2021 92
Table 61: Market Volume for Rum - by category (Million Liters) 2011-2021 93
Table 62: Market Value for Specialty Spirits - by category (RUB Million) 2011-2021 93
Table 63: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 94
Table 64: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 94
Table 65: Market Value for Vodka - by category (RUB Million) 2011-2021 95
Table 66: Market Value for Vodka - by category (US$ Million) 2011-2021 95
Table 67: Market Value for Vodka - by category (Million Liters) 2011-2021 97
Table 68: Market Value for Whiskey - by category (RUB Million) 2011-2021 97
Table 69: Market Value for Whiskey - by category (US$ Million) 2011-2021 98
Table 70: Market Volume for Whiskey - by category (Million Liters) 2011-2021 98
Table 71: Spirits Sales Distribution in Germany - by Markets (RUB Million), 2016 99
Table 72: Package Material (in Million pack units) 99
Table 73: Pack Type (in Million pack units) 100
Table 74: Closure Type (in Million pack units) 100
Table 75: Primary Outer Type (in Million pack units) 100
Table 76: Exchange Rates: (US$-RUB), 2011-2021 101
Table 77: GDP Per Capita (RUB) 101
Table 78: Population 101
Table 79: Consumer Price Index 101
Table 80: Age Profile (Millions of Persons) 102

List of Figures
Figure 1: Volume share of Russia in the global and Eastern European Spirits sector, 2011-2021 3
Figure 2: Russia compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 3: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 4: Per capita consumption* in Russia compared to global and Eastern European average, 2011-2021 6
Figure 5: Value and volume growth analysis by markets, 2016-2021 7
Figure 6: Per capita consumption (by markets)* in Russia compared to global and Eastern European average, 2016 9
Figure 7: Value and volume growth analysis, Brandy market, 2011-2021 10
Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021 12
Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021 13
Figure 10: Value and volume growth analysis, Rum market, 2011-2021 15
Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17
Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 20
Figure 13: Value and volume growth analysis, Vodka market, 2011-2021 21
Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021 23
Figure 15: Distribution channel share (Volume), Spirits, 2011-2016 25
Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016 26
Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016 27
Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016 28
Figure 19: Distribution channel share (Volume), Rum market, 2011-2016 29
Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 30
Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 31
Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016 32
Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016 33
Figure 24: Leading brands in the Russian Spirits sector, volume share, 2016 34
Figure 25: Leading brands in the Brandy market, volume share, 2016 39
Figure 26: Leading brands in the Gin & Genever market, volume share, 2016 41
Figure 27: Leading brands in the Liqueurs market, volume share, 2016 42
Figure 28: Leading brands in the Rum market, volume share, 2016 43
Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016 45
Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016 46
Figure 31: Leading brands in the Vodka market, volume share, 2016 47
Figure 32: Leading brands in the Whiskey market, volume share, 2016 49
Figure 33: Private label penetration by markets (value terms), 2016 63
Figure 34: Growth analysis, private label and brands, (2011-2016) 64
Figure 35: Packaging share and growth analysis by package material, 2011-2021 65
Figure 36: Use of package material by markets (in pack units), 2016 66
Figure 37: Packaging share and growth analysis by pack type, 2011-2021 67
Figure 38: Use of pack type by markets (in pack units), 2016 68
Figure 39: Packaging share and growth analysis by closure type, 2011-2021 69
Figure 40: Use of closure type by markets (in pack units), 2016 70
Figure 41: Packaging share and growth analysis by primary outer type, 2011-2021 71
Figure 42: Use of primary outer type by markets (in pack units), 2016 72
Figure 43: Relative comparison of countries based on PEST analysis 73
Figure 44: Russias GDP per capita, 2011-2016 76
Figure 45: Population growth in Russia, 2011-2016 77
Figure 46: Consumer Price Index, Russia, 2010-2016 78
Figure 47: Age Profile, Russia, 2016 79
Figure 48: Consumption of Spirits by gender, Russia, 2016 80
Figure 49: Consumption of Spirits by age, Russia, 2016 81
Figure 50: Consumption of Spirits by education, Russia, 2016 82
Figure 51: Consumption of Spirits by degree of urbanization, Russia, 2016 83
Figure 52: About GlobalData 103

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