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Country Profile: Spirits Sector in Portugal

Published By :

GlobalData

Published Date : Sep 2017

Category :

Alcoholic Beverages

No. of Pages : 112 Pages

Country Profile: Spirits Sector in Portugal

Summary

The Portuguese Spirits sector is led by the Whiskey market, which is not only the largest in both value and volume terms but is also forecast to register the fastest growth during 2016-2021. The sector is driven by growing consumer spending, launch of innovative product and flourishing tourism sector. On-trade transactions accounted for the leading share in the distribution of Spirits in the country. Glass is the most commonly used package material in the Portuguese Spirits sector, while Bottle is the only pack type used in 2016. William Grant & Sons Ltd., Diageo PLC and Pernod Ricard SA are the leading market players in the sector.

GlobalDatas Country Profile report on the Spirits sector in Portugal provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Spirits sector in Portugal is forecast to grow at 1.9% CAGR in value terms during 2016-2021
- The Whiskey market is forecast to register the fastest growth during 2016-2021
- On-trade transactions accounted for the majority share in the distribution of Spirits in Portugal
- William Grant & Sons Ltd accounts for the leading share in the Portuguese Spirits sector
- Glass is the most commonly used package material in the Portuguese Spirits sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Portugal in the global and regional context 3
3.1. Portuguese share in the Global and Western European Spirits sector 3
3.2. Portugal compared to other leading countries in Western Europe 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Portugal 5
4.2. Per capita consumption - Portugal compared to Western Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin & Genever 13
5.4. Market analysis: Liqueurs 14
5.5. Market analysis: Rum 16
5.6. Market analysis: Specialty Spirits 18
5.7. Market analysis: Tequila & Mezcal 20
5.8. Market analysis: Vodka 21
5.9. Market analysis: Whiskey 23
6. Distribution analysis 26
6.1. Distribution channel share analysis: Spirits 26
6.2. Distribution channel share analysis: Brandy 27
6.3. Distribution channel share analysis: Gin & Genever 28
6.4. Distribution channel share analysis: Liqueurs 29
6.5. Distribution channel share analysis: Rum 30
6.6. Distribution channel share analysis: Specialty Spirits 31
6.7. Distribution channel share analysis: Tequila & Mezcal 32
6.8. Distribution channel share analysis: Vodka 33
6.9. Distribution channel share analysis: Whiskey 34
7. Competitive landscape 35
7.1. Brand share analysis by sector 35
7.2. Brand share analysis by markets 40
7.3. Brand share analysis by category 52
7.3.1. Brandy 52
7.3.2. Liqueurs 54
7.3.3. Rum 56
7.3.4. Specialty Spirits 57
7.3.5. Vodka 58
7.3.6. Whiskey 60
7.4. Private label share analysis 62
8. Packaging analysis 64
8.1. Packaging share and growth analysis by package material 64
8.2. Packaging share analysis by package material 65
8.3. Packaging share and growth analysis by pack type 66
8.4. Packaging share analysis by pack type 67
8.5. Packaging share and growth analysis by closure type 68
8.6. Packaging share analysis by closure type 69
8.7. Packaging share and growth analysis by primary outer type 70
8.8. Packaging share analysis by primary outer type 71
9. Macroeconomic analysis 72
9.1. GDP per Capita 75
9.2. Population and population growth 76
9.3. Consumer Price Index 77
9.4. Population breakdown by age 78
10. Consumergraphics 79
10.1. Consumption by Gender 79
10.2. Consumption by Age 80
10.3. Consumption by Education 81
10.4. Consumption by Degree of Urbanization 82
11. Methodology 83
12. Definitions 84
13. Appendix 88
14. About GlobalData 102
15. Disclaimer 103
16. Contact Us 104

List of Tables
Table 1: Volume share of Turkey in the global and Eastern Europe Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Per capita consumption* (by markets) in Portugal , Western Europe and Global average, 2016 10
Table 4: Value analysis of Brandy market by categories, 2011-2021 12
Table 5: Volume analysis of Brandy market by categories, 2011-2021 12
Table 6: Value analysis of Liqueurs market by categories, 2011-2021 15
Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 15
Table 8: Value analysis of Rum market by categories, 2011-2021 17
Table 9: Volume analysis of Rum market by categories, 2011-2021 17
Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 19
Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 19
Table 12: Value analysis of Vodka market by categories, 2011-2021 22
Table 13: Volume analysis of Vodka market by categories, 2011-2021 22
Table 14: Value analysis of Whiskey market by categories, 2011-2021 24
Table 15: Volume analysis of Whiskey market by categories, 2011-2021 25
Table 16: Brand Volume - Spirits sector, 2016 36
Table 17: Brand Volume - Brandy market, 2016 40
Table 18: Brand Volume - Gin & Genever market, 2016 42
Table 19: Brand Volume - Liqueurs market, 2016 43
Table 20: Brand Volume - Rum market, 2016 45
Table 21: Brand Volume - Specialty Spirits market, 2016 46
Table 22: Brand Volume - Tequila & Mezcal market, 2016 47
Table 23: Brand Volume - Vodka market, 2016 48
Table 24: Brand Volume - Whiskey market, 2016 50
Table 25: Brand Volume - Armagnac category 52
Table 26: Brand Volume - Cognac category 52
Table 27: Brand Volume - Fruit Brandy category 53
Table 28: Brand Volume - Other Grape Brandy category, 2016 53
Table 29: Brand Volume - Bitters category, 2016 54
Table 30: Brand Volume - Cream Liqueurs category, 2016 54
Table 31: Brand Volume - Fruit Liqueurs category, 2016 54
Table 32: Brand Volume - Other Liqueurs category, 2016 55
Table 33: Brand Volume - Dark Rum category, 2016 56
Table 34: Brand Volume - Light Rum category, 2016 56
Table 35: Brand Volume - Light Rum category, 2016 57
Table 36: Brand Volume - Other Specialty Spirits category, 2016 57
Table 37: Brand Volume - Flavored Vodka category, 2016 58
Table 38: Brand Volume - Unflavoured Vodka category, 2016 58
Table 39: Brand Volume - American Whiskey category, 2016 60
Table 40: Brand Volume - Canadian Whiskey category, 2016 60
Table 41: Brand Volume - Irish Whiskey category, 2016 60
Table 42: Brand Volume - Scotch Whisky category, 2016 61
Table 43: Brand Volume - Other Whiskey category, 2016 61
Table 44: Consumption of Spirits by gender and markets (Million Liters, 2016) 79
Table 45: Consumption of Spirits by age and markets (Million Liters, 2016) 80
Table 46: Consumption of Spirits by education and markets (Million Liters, 2016) 81
Table 47: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 82
Table 48: Market Definitions 84
Table 49: Category Definitions 85
Table 50: Channel Definitions 87
Table 51: Market Value for Brandy - by category ( Million) 2011-2021 88
Table 52: Market Value for Brandy - by category (US$ Million) 2011-2021 88
Table 53: Market Volume for Brandy - by category (Million Liters) 2011-2021 89
Table 54: Market Value for Liqueurs - by category ( Million) 2011-2021 89
Table 55: Market Value for Liqueurs - by category (US$ Million) 2011-2021 90
Table 56: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 90
Table 57: Market Value for Rum - by category ( Million) 2011-2021 91
Table 58: Market Value for Rum - by category (US$ Million) 2011-2021 91
Table 59: Market Volume for Rum - by category (Million Liters) 2011-2021 92
Table 60: Market Value for Specialty Spirits - by category ( Million) 2011-2021 92
Table 61: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 93
Table 62: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 93
Table 63: Market Value for Vodka - by category ( Million) 2011-2021 94
Table 64: Market Value for Vodka - by category (US$ Million) 2011-2021 94
Table 65: Market Volume for Vodka - by category (Million Liters) 2011-2021 95
Table 66: Market Value for Whiskey - by category ( Million) 2011-2021 95
Table 67: Market Value for Whiskey - by category (US$ Million) 2011-2021 96
Table 68: Market Volume for Whiskey - by category (Million Liters) 2011-2021 96
Table 69: Components of change - by Market 97
Table 70: Spirits Sales Distribution in Portugal - by Markets (Million Liters), 2016 98
Table 71: Package Material (in Million pack units) 98
Table 72: Pack Type (in Million pack units) 99
Table 73: Closure Type (in Million pack units) 99
Table 74: Primary Outer Type (in Million pack units) 99
Table 75: Exchange Rates: (US$-), 2011-2021 100
Table 76: GDP Per Capita (), 2011-2016 100
Table 77: Population, 2011-2016 100
Table 78: Consumer Price Index, 2011-2016 100
Table 79: Age Profile (in Millions), 2011-2016 101

List of Figures
Figure 1: Portugal compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption in Portugal compared to global and Western European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Portuguese Spirits sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 13
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 14
Figure 9: Value and volume growth analysis, Rum market, 2011-2021 16
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 18
Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 20
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 21
Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 23
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 26
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 27
Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 28
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 29
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 30
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 31
Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 32
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 33
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 34
Figure 23: Leading brands in the Portuguese Spirits sector, volume share, 2016 35
Figure 24: Leading brands in the Brandy market, volume share, 2016 40
Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 42
Figure 26: Leading brands in the Liqueurs market, volume share, 2016 43
Figure 27: Leading brands in the Rum market, volume share, 2016 45
Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016 46
Figure 29: Leading brands in the Tequila & Mezcal market, volume share, 2016 47
Figure 30: Leading brands in the Vodka market, volume share, 2016 48
Figure 31: Leading brands in the Whiskey market, volume share, 2016 50
Figure 32: Private label penetration by markets (volume terms), 2016 62
Figure 33: Growth analysis, private label and brands, (2011-2016) 63
Figure 34: Packaging share and growth analysis by package material, 2011-2021 64
Figure 35: Use of package material by markets (in pack units), 2016 65
Figure 36: Packaging share and growth analysis by pack type, 2011-2021 66
Figure 37: Use of pack type by markets (in pack units), 2016 67
Figure 38: Packaging share and growth analysis by closure type, 2011-2021 68
Figure 39: Use of closure type by markets (in pack units), 2016 69
Figure 40: Packaging share and growth analysis by primary outer type, 2011-2021 70
Figure 41: Use of primary outer type by markets (in pack units), 2016 71
Figure 42: Relative comparison of countries based on PEST analysis 72
Figure 43: Portuguese GDP per capita, 2011-2016 75
Figure 44: Population growth in Portugal, 2011-2016 76
Figure 45: Consumer Price Index, Portugal, 2010-2016 77
Figure 46: Age Profile, Portugal, 2016 78
Figure 47: Consumption of Spirits by gender, Portugal, 2016 79
Figure 48: Consumption of Spirits by age, Portugal, 2016 80
Figure 49: Consumption of Spirits by education, Portugal, 2016 81
Figure 50: Consumption of Spirits by degree of urbanization, Portugal, 2016 82
Figure 51: About GlobalData 102

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