866-997-4948(US-Canada Toll Free)

Country Profile: Spirits Sector in New Zealand

Published By :

GlobalData

Published Date : Aug 2017

Category :

Alcoholic Beverages

No. of Pages : 103 Pages

Country Profile: Spirits Sector in New Zealand

Summary

GlobalDatas "Country Profile: Spirits Sector in New Zealand", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

New Zealand accounted for a volume share of 0.09% of the Asia-Pacific Spirits sector, in 2016. The strong economic status, subsequent rise in disposable incomes and the growing demand for unique flavoured spirits are some of the factors that are driving the sector. Of the eight markets, Whiskey is the largest in volume terms, and is also expected to grow at the fastest CAGR during 2016-2021. The top five brands accounted for 26.3% volume share in 2016. Jim Beam Rye was the leading brand in the sector, followed by Smirnoff and Coruba Jamaica Rum. Hypermarkets & Supermarkets was the leading channel for distribution of Spirits in New Zealand. Glass was the only package material used in the New Zealand Spirits sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle.

Scope

- The New Zealand Spirits sector accounted for a volume share of 0.09% of the regional (Asia-Pacific) market, in 2016.
- The sector is expected to grow at a CAGR of 7.6% during 2016-2021.
- Of the eight markets, Whiskey was the largest market and is expected to grow at a fastest CAGR during the forecast period (2016-2021).
- The top five brands in the New Zealand Spirits sector accounted for 26.3% volume share in 2016.
- Jim Beam Rye is the leading brand in the New Zealand Spirits sector.
- Hypermarkets & Supermarkets accounted for the largest volume share in the distribution of Spirits in the country.
- Glass is the only package material used in the New Zealand Spirits sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. New Zealand in the global and regional context 3
3.1. New Zealands share in the Global and Asia-Pacific Spirits sector 3
3.2. New Zealand compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in New Zealand 5
4.2. Per capita consumption - New Zealand compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin & Genever 13
5.4. Market analysis: Liqueurs 14
5.5. Market analysis: Rum 16
5.6. Market analysis: Specialty Spirits 18
5.7. Market analysis: Tequila & Mezcal 20
5.8. Market analysis: Vodka 21
5.9. Market analysis: Whiskey 23
6. Distribution analysis 25
6.1. Distribution channel share analysis: Spirits 25
6.2. Distribution channel share analysis: Brandy 26
6.3. Distribution channel share analysis: Gin & Genever 27
6.4. Distribution channel share analysis: Liqueurs 28
6.5. Distribution channel share analysis: Rum 29
6.6. Distribution channel share analysis: Specialty Spirits 30
6.7. Distribution channel share analysis: Tequila & Mezcal 31
6.8. Distribution channel share analysis: Vodka 32
6.9. Distribution channel share analysis: Whiskey 33
7. Competitive landscape 34
7.1. Brand share analysis by sector 34
7.2. Brand share analysis by markets 38
7.3. Brand share analysis by category 47
7.3.1. Brandy 47
7.3.2. Liqueurs 48
7.3.3. Rum 50
7.3.4. Specialty Spirits 51
7.3.5. Vodka 52
7.3.6. Whiskey 53
8. Packaging analysis 55
8.1. Packaging share and growth analysis by package material 55
8.2. Packaging share analysis by package material 56
8.3. Packaging share and growth analysis by pack type 57
8.4. Packaging share analysis by pack type 58
8.5. Packaging share and growth analysis by closure type 59
8.6. Packaging share analysis by closure type 60
8.7. Packaging share and growth analysis by primary outer type 61
8.8. Packaging share analysis by primary outer type 62
9. Macroeconomic analysis 63
9.1. GDP per Capita 66
9.2. Population and population growth 67
9.3. Consumer Price Index 68
9.4. Population breakdown by age 69
10. Consumergraphics 70
10.1. Consumption by Gender 70
10.2. Consumption by Age 71
10.3. Consumption by Education 72
10.4. Consumption by Urbanization 73
11. Methodology 74
12. Definitions 75
13. Appendix 78
14. About GlobalData 93
15. Disclaimer 94
16. Contact Us 95

List of Tables
Table 1: Volume share of New Zealand in the global and Asia-Pacific Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis by of Brandy market categories, 2011-2021 12
Table 4: Volume analysis of Brandy market by categories, 2011-2021 12
Table 5: Value analysis of Liqueurs market by categories, 2011-2021 15
Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 15
Table 7: Value analysis by of Rum market categories, 2011-2021 17
Table 8: Volume analysis of Rum market by categories, 2011-2021 17
Table 9: Value analysis of Specialty Spirits market by categories, 2011-2021 19
Table 10: Volume analysis of Specialty Spirits market by categories, 2011-2021 19
Table 11: Value analysis by of Vodka market categories, 2011-2021 22
Table 12: Volume analysis of Vodka market by categories, 2011-2021 22
Table 13: Value analysis of Whiskey market by categories, 2011-2021 24
Table 14: Volume analysis of Whiskey market by categories, 2011-2021 24
Table 15: Brand Volume - Spirits sector, 2016 35
Table 16: Brand Volume - Brandy market, 2016 38
Table 17: Brand Volume - Gin & Genever market, 2016 39
Table 18: Brand Volume - Liqueurs market, 2016 40
Table 19: Brand Volume - Rum market, 2016 41
Table 20: Brand Volume - Specialty Spirits market, 2016 42
Table 21: Brand Volume - Tequila & Mezcal market, 2016 43
Table 22: Brand Volume - Vodka market, 2016 44
Table 23: Brand Volume - Whiskey market, 2016 45
Table 24: Brand Volume - Cognac category 47
Table 25: Brand Volume - Other Grape Brandy category, 2016 47
Table 26: Brand Volume - Bitters category, 2016 48
Table 27: Brand Volume - Cream Liqueurs category, 2016 48
Table 28: Brand Volume - Fruit Liqueurs category, 2016 48
Table 29: Brand Volume - Other Liqueurs category, 2016 49
Table 30: Brand Volume - Dark Rum category, 2016 50
Table 31: Brand Volume - Light Rum category, 2016 50
Table 32: Brand Volume - Ouzo category, 2016 51
Table 33: Brand Volume - Raki category, 2016 51
Table 34: Brand Volume - Flavoured Vodka category, 2016 52
Table 35: Brand Volume - Unflavoured Vodka category, 2016 52
Table 36: Brand Volume - American Whiskey category, 2016 53
Table 37: Brand Volume - Canadian Whiskey category, 2016 53
Table 38: Brand Volume - Irish Whiskey category, 2016 54
Table 39: Brand Volume - Scotch Whisky category, 2016 54
Table 40: Consumption of Spirits by gender and markets (Million Liters, 2016) 70
Table 41: Consumption of Spirits by age and markets (Million Liters, 2016) 71
Table 42: Consumption of Spirits by education and markets (Thousand Liters, 2016) 72
Table 43: Consumption of Spirits by urbanization and markets (Million Liters, 2016) 73
Table 44: Market Definitions 75
Table 45: Category Definitions 76
Table 46: Channel Definitions 77
Table 47: Market Value for Brandy - by category (NZ$ Million) 2011-2021 78
Table 48: Market Value for Brandy - by category (US$ Million) 2011-2021 78
Table 49: Market Volume for Brandy - by category (Million Liters) 2011-2021 79
Table 50: Market Value for Liqueurs - by category (NZ$ Million) 2011-2021 79
Table 51: Market Value for Liqueurs - by category (US$ Million) 2011-2021 80
Table 52: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 80
Table 53: Market Value for Rum - by category (NZ$ Million) 2011-2021 81
Table 54: Market Value for Rum - by category (US$ Million) 2011-2021 81
Table 55: Market Volume for Rum - by category (Million Liters) 2011-2021 81
Table 56: Market Value for Specialty Spirits - by category (NZ$ Million) 2011-2021 82
Table 57: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 82
Table 58: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 83
Table 59: Market Value for Vodka - by category (NZ$ Million) 2011-2021 83
Table 60: Market Value for Vodka - by category (US$ Million) 2011-2021 84
Table 61: Market Volume for Vodka - by category (Million Liters) 2011-2021 84
Table 62: Market Value for Whiskey - by category (NZ$ Million) 2011-2021 85
Table 63: Market Value for Whiskey - by category (US$ Million) 2011-2021 85
Table 64: Market Volume for Whiskey - by category (Million Liters) 2011-2021 86
Table 65: Components of change - by Market 87
Table 66: Spirits Sales Distribution in New Zealand - by Markets (NZ$ Million), 2016 88
Table 67: Package Material (in Million pack units) 89
Table 68: Pack Type (in Million pack units) 89
Table 69: Closure Type (in Million pack units) 89
Table 70: Primary Outer Type (in Million pack units) 90
Table 71: Exchange Rates: (US$-NZ$), 2011-2021 91
Table 72: GDP Per Capita (NZ$) 91
Table 73: Population 92
Table 74: Consumer Price Index 92
Table 75: Age Profile (Millions of Persons) 92

List of Figures
Figure 1: New Zealand compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption* in New Zealand compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Degree of trading up/down in the New Zealand Spirits sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption* (by markets) in New Zealand compared to global and Asia-Pacific average, 2016 10
Figure 7: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021 13
Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021 14
Figure 10: Value and volume growth analysis, Rum market, 2011-2021 16
Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021 18
Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 20
Figure 13: Value and volume growth analysis, Vodka market, 2011-2021 21
Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021 23
Figure 15: Distribution channel share (Volume), Spirits, 2011-2016 25
Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016 26
Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016 27
Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016 28
Figure 19: Distribution channel share (Volume), Rum market, 2011-2016 29
Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 30
Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 31
Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016 32
Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016 33
Figure 24: Leading brands in the New Zealand Spirits sector, volume share, 2016 34
Figure 25: Leading brands in the Brandy market, volume share, 2016 38
Figure 26: Leading brands in the Gin & Genever market, volume share, 2016 39
Figure 27: Leading brands in the Liqueurs market, volume share, 2016 40
Figure 28: Leading brands in the Rum market, volume share, 2016 41
Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016 42
Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016 43
Figure 31: Leading brands in the Vodka market, volume share, 2016 44
Figure 32: Leading brands in the Whiskey market, volume share, 2016 45
Figure 33: Packaging share and growth analysis by package material, 2011-2021 55
Figure 34: Use of package material by markets (in pack units), 2016 56
Figure 35: Packaging share and growth analysis by pack type, 2011-2021 57
Figure 36: Use of pack type by markets (in pack units), 2016 58
Figure 37: Packaging share and growth analysis by closure type, 2011-2021 59
Figure 38: Use of closure type by markets (in pack units), 2016 60
Figure 39: Packaging share and growth analysis by primary outer type, 2011-2021 61
Figure 40: Use of primary outer type by markets (in pack units), 2016 62
Figure 41: Relative comparison of countries based on PEST analysis 63
Figure 42: New Zealands GDP per capita, 2011-2016 66
Figure 43: Population growth in New Zealand, 2011-2016 67
Figure 44: Consumer Price Index, New Zealand, 2010-2016 68
Figure 45: Age Profile, New Zealand, 2016 69
Figure 46: Consumption of Spirits by Gender, New Zealand, 2016 70
Figure 47: Consumption of Spirits by age, New Zealand, 2016 71
Figure 48: Consumption of Spirits by education, New Zealand, 2016 72
Figure 49: Consumption of Spirits by urbanization, New Zealand, 2016 73
Figure 50: About GlobalData 93

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *