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Country Profile: Spirits Sector in Italy

Published By :

GlobalData

Published Date : Aug 2017

Category :

Alcoholic Beverages

No. of Pages : 118 Pages

Country Profile: Spirits Sector in Italy

Summary

GlobalDatas "Country Profile: Spirits Sector in Italy", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Spirits sector in Italy is forecast to register value growth of 1.3% during 2016-2021. Of all the markets, Brandy is the largest in value terms and Tequilla & Mezcal is forecast to register the fastest growth during 2016-2021. Hypermarket & Supermarket account for the leading share in the distribution of Spirits products in the country. Glass is the most commonly used packaging material in the sector during 2016-2021. Davide Campari-Milano S.p.A and Molinari Italia S.P.A are the leading market players in the Italian Spirits sector

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

- The Spirits sector in Italy accounted for 8.6% volume share in the Western Europe region
- The top five brands accounting for 15.3% share in 2016.
- The Spirits sector in Italy is forecast to grow at 1.3% CAGR in value terms during 2016-2021
- Per capita consumption of Speciality Spirits is high in Italy compared to other markets
- Older consumers and Pre-Mid-Lifers together accounted for 57.3% share of consumption.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Italy in the global and regional context 3
3.1. Italys share in the Global and Western European Spirits sector 3
3.2. Italy compared to other leading countries in Western Europe 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Italy 5
4.2. Per capita consumption - Italy compared to Western Europe and globally 6
4.3. Value and volume analysis of markets in the Spirits sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Brandy 10
5.3. Market analysis: Gin & Genever 13
5.4. Market analysis: Liqueurs 14
5.5. Market analysis: Rum 17
5.6. Market analysis: Specialty Spirits 20
5.7. Market analysis: Tequila & Mezcal 23
5.8. Market analysis: Vodka 24
5.9. Market analysis: Whiskey 27
6. Distribution analysis 30
6.1. Distribution channel share analysis: Spirits 30
6.2. Distribution channel share analysis: Brandy 31
6.3. Distribution channel share analysis: Gin & Genever 32
6.4. Distribution channel share analysis: Liqueurs 33
6.5. Distribution channel share analysis: Rum 34
6.6. Distribution channel share analysis: Specialty Spirits 35
6.7. Distribution channel share analysis: Tequila & Mezcal 36
6.8. Distribution channel share analysis: Vodka 37
6.9. Distribution channel share analysis: Whiskey 38
7. Competitive landscape 39
7.1. Brand share analysis by sector 39
7.2. Brand share analysis by markets 45
7.3. Brand share analysis by category 58
7.3.1. Brandy 58
7.3.2. Liqueurs 60
7.3.3. Rum 63
7.3.4. Specialty Spirits 64
7.3.5. Vodka 65
7.3.6. Whiskey 66
7.4. Private label share analysis 68
8. Packaging analysis 70
8.1. Packaging share and growth analysis by package material 70
8.2. Packaging share analysis by package material 71
8.3. Packaging share and growth analysis by pack type 72
8.4. Packaging share analysis by pack type 73
8.5. Packaging share and growth analysis by closure type 74
8.6. Packaging share analysis by closure type 75
8.7. Packaging share and growth analysis by primary outer type 76
8.8. Packaging share analysis by primary outer type 77
9. Macroeconomic analysis 78
9.1. GDP per Capita 81
9.2. Population and population growth 82
9.3. Consumer Price Index 83
9.4. Population breakdown by age 84
10. Consumergraphics 85
10.1. Consumption by Gender 85
10.2. Consumption by Age 86
10.3. Consumption by Education 87
10.4. Consumption by Degree of Urbanization 88
11. Methodology 89
12. Appendix 94
13. Definitions 90
14. About GlobalData 108
15. Disclaimer 109
16. Contact Us 110

List of Tables
Table 1: Volume share of Italy in the global and Western Europe Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis by of Brandy market categories, 2011-2021 11
Table 4: Volume analysis of Brandy market by categories, 2011-2021 12
Table 5: Value analysis of Liqueurs market by categories, 2011-2021 15
Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 16
Table 7: Value analysis by of Rum market categories, 2011-2021 18
Table 8: Volume analysis of Rum market by categories, 2011-2021 19
Table 9: Value analysis of Speciality Spirits market by categories, 2011-2021 21
Table 10: Volume analysis of Speciality Spirits market by categories, 2011-2021 22
Table 11: Value analysis by of Vodka market categories, 2011-2021 25
Table 12: Volume analysis of Vodka market by categories, 2011-2021 26
Table 13: Value analysis by of Whiskey market categories, 2011-2021 28
Table 14: Volume analysis of Whiskey market by categories, 2011-2021 29
Table 15: Brand Volume - Spirits sector, 2016 40
Table 16: Brand Volume - Brandy market, 2016 45
Table 17: Brand Volume - Gin & Genever market, 2016 47
Table 18: Brand Volume - Liqueurs market, 2016 48
Table 19: Brand Volume - Rum market, 2016 50
Table 20: Brand Volume - Specialty Spirits market, 2016 51
Table 21: Brand Volume - Tequila & Mezcal market, 2016 52
Table 22: Brand Volume - Vodka market, 2016 54
Table 23: Brand Volume - Whiskey market, 2016 56
Table 24: Brand Volume - Armagnac category 58
Table 25: Brand Volume - Cognac category 58
Table 26: Brand Volume - Other Grape Brandy category, 2016 58
Table 27: Brand Volume - Bitters category, 2016 60
Table 28: Brand Volume - Cream Liqueurs category, 2016 61
Table 29: Brand Volume - Fruit Liqueurs category, 2016 61
Table 30: Brand Volume - Other Liqueurs category, 2016 62
Table 31: Brand Volume - Dark Rum category, 2016 63
Table 32: Brand Volume - Light Rum category, 2016 63
Table 33: Brand Volume - Sake category, 2016 64
Table 34: Brand Volume - Other Specialty Spirits category, 2016 64
Table 35: Brand Volume - Flavored Vodka category, 2016 65
Table 36: Brand Volume - Unflavored Vodka category, 2016 65
Table 37: Brand Volume - American Whiskey category, 2016 66
Table 38: Brand Volume - Irish Whiskey category, 2016 67
Table 39: Brand Volume - Scotch Whisky category, 2016 67
Table 40: Brand Volume - Other Whiskey category, 2016 67
Table 41: Consumption of Spirits by gender and markets (Million Liters, 2016) 85
Table 42: Consumption of Spirits by age and markets (Million Liters, 2016) 86
Table 43: Consumption of Spirits by education and markets (Million Liters, 2016) 87
Table 44: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 88
Table 45: Market Definitions 90
Table 46: Category Definitions 91
Table 47: Channel Definitions 93
Table 48: Market Value for Brandy - by category ( Million) 2011-2021 94
Table 49: Market Value for Brandy - by category (US$ Million) 2011-2021 94
Table 50: Market Volume for Brandy - by category (Million Liters) 2011-2021 95
Table 51: Market Value for Liqueurs - by category ( Million) 2011-2021 95
Table 52: Market Value for Liqueurs - by category (US$ Million) 2011-2021 96
Table 53: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 96
Table 54: Market Value for Rum - by category ( Million) 2011-2021 97
Table 55: Market Value for Rum - by category (US$ Million) 2011-2021 97
Table 56: Market Volume for Rum - by category (Million Liters) 2011-2021 98
Table 57: Market Value for Specialty Spirits - by category ( Million) 2011-2021 98
Table 58: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 99
Table 59: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 99
Table 60: Market Value for Vodka - by category ( Million) 2011-2021 100
Table 61: Market Value for Vodka - by category (US$ Million) 2011-2021 100
Table 62: Market Volume for Vodka - by category (Million Liters) 2011-2021 101
Table 63: Market Value for Whiskey - by category ( Million) 2011-2021 101
Table 64: Market Value for Whiskey - by category (US$ Million) 2011-2021 102
Table 65: Market Volume for Whiskey - by category (Million Liters) 2011-2021 102
Table 66: Spirits Sales Distribution in Italy - by Markets (Million Liters), 2016 103
Table 67: Package Material (in Million pack units) 104
Table 68: Pack Type (in Million pack units) 104
Table 69: Closure Type (in Million pack units) 105
Table 70: Primary Outer Type (in Million pack units) 105
Table 71: Exchange Rates: (US$-), 2011-2021 106
Table 72: GDP Per Capita () 106
Table 73: Population 106
Table 74: Consumer Price Index 107
Table 75: Age Profile (Millions of Persons) 107

List of Figures
Figure 1: Italy compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption* in Italy compared to global and Western European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption* (by markets) in Italy compared to global and Western European average, 2016 9
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 10
Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 13
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 14
Figure 9: Value and volume growth analysis, Rum market, 2011-2021 17
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 20
Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 23
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 24
Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 27
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 30
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 31
Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 32
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 33
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 34
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 35
Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 36
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 37
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 38
Figure 23: Leading brands in the Italian Spirits sector, volume share, 2016 39
Figure 24: Leading brands in the Brandy market, volume share, 2016 45
Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 47
Figure 26: Leading brands in the Liqueurs market, volume share, 2016 48
Figure 27: Leading brands in the Rum market, volume share, 2016 50
Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016 51
Figure 29: Leading brands in the Tequila & Mezcal market, volume share, 2016 52
Figure 30: Leading brands in the Vodka market, volume share, 2016 54
Figure 31: Leading brands in the Whiskey market, volume share, 2016 56
Figure 32: Private label penetration by markets (value terms), 2016 68
Figure 33: Growth analysis, private label and brands, (2011-2016) 69
Figure 34: Packaging share and growth analysis by package material, 2011-2021 70
Figure 35: Use of package material by markets (in pack units), 2016 71
Figure 36: Packaging share and growth analysis by pack type, 2011-2021 72
Figure 37: Use of pack type by markets (in pack units), 2016 73
Figure 38: Packaging share and growth analysis by closure type, 2011-2021 74
Figure 39: Use of closure type by markets (in pack units), 2016 75
Figure 40: Packaging share and growth analysis by primary outer type, 2011-2021 76
Figure 41: Use of primary outer type by markets (in pack units), 2016 77
Figure 42.1: Relative comparison of countries based on PEST analysis 78
Figure 43: Italys GDP per capita, 2011-2016 81
Figure 44: Population growth in Italy, 2011-2016 82
Figure 45: Consumer Price Index, Italy, 2010-2016 83
Figure 46: Age Profile, Italy, 2016 84
Figure 47: Consumption of Spirits by gender, Italy, 2016 85
Figure 48: Consumption of Spirits by age, Italy, 2016 86
Figure 49: Consumption of Spirits by education, Italy, 2016 87
Figure 50: Consumption of Spirits by degree of urbanization, Italy, 2016 88
Figure 51: About GlobalData 108

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